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CITY · 2020 ACS

Brookfield

Wisconsin · 41,464 residents · 27.322 sq mi
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The short version

Brookfield is significantly wealthier than the US average, with a median household income of $107,380. Population has held roughly steady since 2000. 62% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has risen by half since 2000, reaching $331,500. With a median age of 44.0, the population is older than the US median of 38.8. Households here earn about 70% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 44.0
US median: 38.8
More educated
62% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
41,464
+7%since 2000
from 38,649 in 2000
1990 – 2025
Population density
1,518 / sq mi
+7%since 2000
from 1,415 / sq mi in 2000
US average: 280
Median age
44.0
+4%since 2000
from 42.5 in 2000
US average: 38.8
Population, 1990 – 2024
35K36K38K40K42K1990201020202024Brookfield
202441K
1990201020202024
Section 02

Income & economy

Median household income
$107,380
−6%inflation adjusted, since 2000
from $76,225 in 2000
US average: $66,278
1990 – 2024
Per capita income
$57,691
+55%since 2000
from $37,292 in 2000
US average: $35,364
Households earning $100K+
68.8%
+10.5 ptssince 2009
from 58.4% in 2009
US average: 43.9%
Poverty rate
3.4%
+1.2 ptssince 2000
from 2.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade14.2%
US avg: 10%
Other services10%
US avg: 6.6%
Information9.4%
US avg: 11.1%
Public administration8.8%
US avg: 4.7%
Transportation & warehousing3.9%
US avg: 2.5%
Wholesale trade3.1%
US avg: 6.7%
Finance & insurance2.3%
US avg: 5.5%
Arts, entertainment, food2%
US avg: 2%
Professional, scientific, technical1.8%
US avg: 4.7%
Education & health services0.5%
US avg: 0.8%
Agriculture, forestry, fishing0.3%
US avg: 1.7%
Construction0.3%
US avg: 1.2%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$331,500
+17%inflation adjusted, since 2000
from $188,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,495
−2%inflation adjusted, since 2000
from $1,014 in 2000
US average: $1,124
Owner-occupied
83.4%
−6.5 ptssince 2000
from 89.9% in 2000
16.6% rent
Afford Score
3.1
+25%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Brookfield on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(36,051)
Black0.8%(316)
Hispanic / Latino1.2%(453)
Asian3.8%(1,477)
Other0%
Diversity Score14%(5,419)
2020
White, non-Hispanic79.2%(32,821)
Black1.8%(756)
Hispanic / Latino3.5%(1,453)
Asian11.5%(4,749)
Other2.6%(1,094)
Diversity Score42.4%(17,589)
Diversity Score
42
+203%since 2000
from 14 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
61.7%
+12.7 ptssince 2000
from 49.0% in 2000
US average: 32.9%
High school or higher
97.4%
+3.4 ptssince 2000
from 94.0% in 2000
US average: 88.5%
Graduate degree
28.5%
+10.9 ptssince 2000
from 17.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
21.8 min
+93%since 2000
from 11.3 min in 2000
US average: 26.9
Drive alone to work
84.5%
−2.0 ptssince 2009
from 86.6% in 2009
US average: 75.1%
No vehicle available
2.1%
−0.3 ptssince 2009
from 2.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.4%
−1.4 ptssince 2011
from 4.8% in 2011
US average: 5.4%
Labor force participation
63.0%
+0.9 ptssince 2011
from 62.1% in 2011
US average: 63.4%
Management & professional
58.3%
−14.5 ptssince 2009
from 72.7% in 2009
US average: 39.3%
Section 08

People & community

Male
48.9%
+0.4 ptssince 2009
from 48.5% in 2009
Female
51.1%
−0.4 ptssince 2009
from 51.5% in 2009
Foreign born
11.3%
+4.8 ptssince 2009
from 6.5% in 2009
US average: 13.5%
Uninsured
1.4%
−94.5 ptssince 2013
from 95.9% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Brookfield to nearby cities

BROOKFIELD VS
Wauwatosa
Income$101,138−6%
Home value$339,000+2%
Population48,649+17%
SEE FULL COMPARISON →
BROOKFIELD VS
West Allis
Income$67,611−37%
Home value$203,800−39%
Population60,119+45%
SEE FULL COMPARISON →
BROOKFIELD VS
Pewaukee
Income$108,350+1%
Home value$447,100+35%
Population16,375−60%
SEE FULL COMPARISON →
BROOKFIELD VS
New Berlin
Income$101,091−6%
Home value$365,700+10%
Population39,953−4%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brookfield, Wisconsin?

Brookfield, Wisconsin has about 41,464 residents according to the 2020 American Community Survey.

What is the median household income in Brookfield, Wisconsin?

The typical household in Brookfield, Wisconsin earns about $107,380 a year. Half of households make more than that, and half make less.

Is Brookfield, Wisconsin expensive?

In Brookfield, Wisconsin, the median home is worth about $331,500, and the typical rent is about $1,495 a month.

How educated are people in Brookfield, Wisconsin?

About 61.7% of adults age 25 and over in Brookfield, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brookfield, Wisconsin?

About 3.4% of people in Brookfield, Wisconsin live below the federal poverty line.

Has Brookfield, Wisconsin grown since 1990?

Yes, Brookfield, Wisconsin has grown since 1990. The population has added about 6,280 residents, a change of about 18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →