CensusEasy
MICROPOLITAN AREA

Wisconsin Rapids Micro

Wisconsin Rapids-Marshfield, WI · 1 counties · 74,060 residents (2025 est.) · 793.017 sq mi
Time machine
COMPARE TO
Compare
The short version

Wisconsin Rapids has lower-than-average household income, with a median household income of $67,989. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $175,600.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.8
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
74,004
−2%since 2000
from 75,555 in 2000
1990 – 2025
Population density
93 / sq mi
−2%since 2000
from 95 / sq mi in 2000
US average: 281
Median age
43.8
+15%since 2000
from 38.0 in 2000
US average: 38.9

PEP 2025 EST:74,060 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
73K74K74K75K76K1990201020202024Wisconsin Rapids
202474K
1990201020202024
Section 02

Income & economy

Median household income
$67,989
−10%inflation adjusted, since 2000
from $41,595 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,943
+88%since 2000
from $20,203 in 2000
US average: $44,673
Households earning $100K+
44.0%
+18.7 ptssince 2009
from 25.3% in 2009
US average: 53.3%
Poverty rate
10.8%
+4.3 ptssince 2000
from 6.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.432
+7%since 2010
from 0.405 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.7%
US avg: 9.9%
Information11%
US avg: 10.8%
Wholesale trade6.6%
US avg: 6.9%
Finance & insurance6.2%
US avg: 5.9%
Professional, scientific, technical5.5%
US avg: 5.1%
Other services5%
US avg: 6.7%
Public administration4.1%
US avg: 4.8%
Agriculture, forestry, fishing3%
US avg: 1.6%
Construction3%
US avg: 1.2%
Transportation & warehousing2.1%
US avg: 2.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$175,600
+17%inflation adjusted, since 2000
from $82,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$856
+6%inflation adjusted, since 2000
from $442 in 2000
US average: $1,442
Owner-occupied
72.6%
−1.7 ptssince 2000
from 74.3% in 2000
27.4% rent
Vacancy rate
7.2%
+1.2 ptssince 2009
from 6.0% in 2009
US average: 10.0%
Owner cost-burdened
15.8%
−4.8 ptssince 2009
from 20.6% in 2009
US average: 22.9%
Renter cost-burdened
35.9%
−2.6 ptssince 2009
from 38.5% in 2009
US average: 47.4%
Afford Score
2.6
+31%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
14
RELATED:See current rent listings in Wisconsin Rapids on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(72,438)
Black0.3%(201)
Hispanic / Latino0.9%(709)
Asian1.6%(1,220)
Other0%
Diversity Score7%(5,284)
Segregation Score0%
2024
White, non-Hispanic90.2%(66,780)
Black0.6%(468)
Hispanic / Latino3.7%(2,763)
Asian1.7%(1,292)
Other3.6%(2,701)
Diversity Score22.8%(16,894)
Segregation Score17.8%(13,157)
Diversity Score
23
+226%since 2000
from 7 in 2000
1990 – 2024
Segregation Score
18
−35%since 2020
from 27 in 2020
Section 05

Education

Bachelor's degree or higher
21.4%
+4.5 ptssince 2000
from 16.9% in 2000
US average: 35.6%
High school or higher
94.5%
+9.8 ptssince 2000
from 84.8% in 2000
US average: 89.6%
Graduate degree
6.5%
+1.5 ptssince 2000
from 5.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.7 min
+79%since 2000
from 11.6 min in 2000
US average: 26.5
Drive alone to work
77.4%
−3.5 ptssince 2009
from 81.0% in 2009
US average: 68.9%
Carpooled to work
8.3%
−0.4 ptssince 2009
from 8.7% in 2009
US average: 8.5%
Public transit
0.2%
−0.3 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
10.1%
+5.8 ptssince 2009
from 4.3% in 2009
US average: 15.0%
Walked to work
2.2%
−1.4 ptssince 2009
from 3.5% in 2009
US average: 2.4%
Biked to work
0.8%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
5.5%
+0.8 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.0%
−2.9 ptssince 2011
from 6.9% in 2011
US average: 5.2%
Labor force participation
61.9%
−4.2 ptssince 2011
from 66.2% in 2011
US average: 63.5%
Self-employed
11.9%
+0.4 ptssince 2009
from 11.5% in 2009
US average: 13.1%
Management & professional
33.4%
−27.3 ptssince 2009
from 60.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.9%
+0.8 ptssince 2009
from 49.2% in 2009
Female
50.1%
−0.8 ptssince 2009
from 50.8% in 2009
Foreign born
2.2%
+0.1 ptssince 2009
from 2.1% in 2009
US average: 14.1%
Veterans
8.4%
−40.1 ptssince 2009
from 48.6% in 2009
US average: 6.2%
With a disability
14.9%
+3.9 ptssince 2012
from 11.0% in 2012
US average: 13.3%
Uninsured
4.5%
−88.8 ptssince 2013
from 93.3% in 2013
US average: 8.4%
Broadband at home
89.8%
+14.0 ptssince 2017
from 75.8% in 2017
US average: 91.0%
English only at home
96.2%
+1.0 ptssince 2016
from 95.2% in 2016
US average: 77.7%
Spanish at home
1.3%
−0.2 ptssince 2016
from 1.5% in 2016
US average: 13.6%
In this metro

Principal cities

MarshfieldCENTRAL18,980Wisconsin RapidsCENTRAL18,654
What's inside

1 component county

Wood CountyCENTRAL74,060
Drill deeper

Metros similar to Wisconsin Rapids

Auburn
Pop 74,365
Hobbs
Pop 74,749
Frankfort
Pop 77,874
Grand Island
Pop 78,076
Places similar to Wisconsin Rapids
Head to head

Compare Wisconsin Rapids side by side

WISCONSIN RAPIDS VS
Auburn
Income$67,904same
Home value$171,000−3%
Population74,365same
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Hobbs
Income$68,015same
Home value$184,000+5%
Population74,749+1%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Frankfort
Income$68,235same
Home value$219,317+25%
Population77,874+5%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Grand Island
Income$69,800+3%
Home value$218,383+24%
Population78,076+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wisconsin Rapids-Marshfield, WI?

Wisconsin Rapids-Marshfield, WI has about 74,004 residents according to the 2024 American Community Survey.

What is the median household income in Wisconsin Rapids-Marshfield, WI?

The typical household in Wisconsin Rapids-Marshfield, WI earns about $67,989 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids-Marshfield, WI expensive?

In Wisconsin Rapids-Marshfield, WI, the median home is worth about $175,600, and the typical rent is about $856 a month.

How educated are people in Wisconsin Rapids-Marshfield, WI?

About 21.4% of adults age 25 and over in Wisconsin Rapids-Marshfield, WI hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids-Marshfield, WI?

About 10.8% of people in Wisconsin Rapids-Marshfield, WI live below the federal poverty line.

Has Wisconsin Rapids-Marshfield, WI grown since 1990?

Yes, Wisconsin Rapids-Marshfield, WI has grown since 1990. The population has added about 399 residents, a change of about 1 percent over that period.

Keep going

Explore from here

Metro rankings
Largest US metrosHighest income metrosFastest growing metros
Compare
Compare Wisconsin Rapids with another metro

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →