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MICROPOLITAN AREA · 2020 ACS

Wisconsin Rapids Micro

Wisconsin Rapids-Marshfield, WI · 1 counties · 74,207 residents · 793.017 sq mi
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The short version

Wisconsin Rapids has lower-than-average household income, with a median household income of $55,684. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $133,700. With a median age of 44.3, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 44.3
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
74,207
−2%since 2000
from 75,555 in 2000
1990 – 2025
Population density
94 / sq mi
−2%since 2000
from 95 / sq mi in 2000
US average: 280
Median age
44.3
+17%since 2000
from 38.0 in 2000
US average: 38.8
Population, 1990 – 2024
73K74K74K75K76K1990201020202024Wisconsin Rapids
202474K
1990201020202024
Section 02

Income & economy

Median household income
$55,684
−11%inflation adjusted, since 2000
from $41,595 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,037
+59%since 2000
from $20,203 in 2000
US average: $35,364
Households earning $100K+
34.1%
+8.8 ptssince 2009
from 25.3% in 2009
US average: 43.9%
Poverty rate
9.7%
+3.2 ptssince 2000
from 6.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.3%
US avg: 10%
Information10.8%
US avg: 11.1%
Wholesale trade6.5%
US avg: 6.7%
Finance & insurance6%
US avg: 5.5%
Professional, scientific, technical5.3%
US avg: 4.7%
Other services5.3%
US avg: 6.6%
Public administration4.6%
US avg: 4.7%
Agriculture, forestry, fishing3.2%
US avg: 1.7%
Construction3%
US avg: 1.2%
Transportation & warehousing1.8%
US avg: 2.5%
Arts, entertainment, food1.5%
US avg: 2%
Education & health services0.6%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$133,700
+8%inflation adjusted, since 2000
from $82,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$726
+9%inflation adjusted, since 2000
from $442 in 2000
US average: $1,124
Owner-occupied
71.6%
−2.7 ptssince 2000
from 74.3% in 2000
28.4% rent
Afford Score
2.4
+22%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Wisconsin Rapids on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(72,438)
Black0.3%(201)
Hispanic / Latino0.9%(709)
Asian1.6%(1,220)
Other0%
Diversity Score7%(5,284)
Segregation Score0%
2020
White, non-Hispanic90.4%(67,055)
Black0.7%(547)
Hispanic / Latino3.2%(2,376)
Asian1.9%(1,382)
Other2%(1,510)
Diversity Score18.9%(14,036)
Segregation Score27.4%(20,299)
Diversity Score
19
+170%since 2000
from 7 in 2000
1990 – 2024
Segregation Score
27
Section 05

Education

Bachelor's degree or higher
20.6%
+3.7 ptssince 2000
from 16.9% in 2000
US average: 32.9%
High school or higher
92.4%
+7.7 ptssince 2000
from 84.8% in 2000
US average: 88.5%
Graduate degree
7.7%
+2.6 ptssince 2000
from 5.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.3 min
+75%since 2000
from 11.6 min in 2000
US average: 26.9
Drive alone to work
81.9%
+0.9 ptssince 2009
from 81.0% in 2009
US average: 75.1%
No vehicle available
5.2%
+0.5 ptssince 2009
from 4.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.0%
−2.9 ptssince 2011
from 6.9% in 2011
US average: 5.4%
Labor force participation
63.7%
−2.5 ptssince 2011
from 66.2% in 2011
US average: 63.4%
Management & professional
30.5%
−30.2 ptssince 2009
from 60.7% in 2009
US average: 39.3%
Section 08

People & community

Male
49.2%
Unchangedsince 2009
from 49.2% in 2009
Female
50.8%
Unchangedsince 2009
from 50.8% in 2009
Foreign born
2.4%
+0.3 ptssince 2009
from 2.1% in 2009
US average: 13.5%
Uninsured
4.5%
−88.8 ptssince 2013
from 93.3% in 2013
US average: 8.8%
In this metro

Principal cities

MarshfieldCENTRAL18,980Wisconsin RapidsCENTRAL18,654
What's inside

1 component county

Wood CountyCENTRAL74,060
Drill deeper

Metros similar to Wisconsin Rapids

Auburn
Pop 74,365
Hobbs
Pop 74,749
Frankfort
Pop 77,874
Grand Island
Pop 78,076
Places similar to Wisconsin Rapids
Head to head

Compare Wisconsin Rapids side by side

WISCONSIN RAPIDS VS
Auburn
Income$67,904+22%
Home value$171,000+28%
Population74,365same
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Hobbs
Income$68,015+22%
Home value$184,000+38%
Population74,749+1%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Frankfort
Income$68,235+23%
Home value$219,317+64%
Population77,874+5%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Grand Island
Income$69,800+25%
Home value$218,383+63%
Population78,076+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wisconsin Rapids-Marshfield, WI?

Wisconsin Rapids-Marshfield, WI has about 74,207 residents according to the 2020 American Community Survey.

What is the median household income in Wisconsin Rapids-Marshfield, WI?

The typical household in Wisconsin Rapids-Marshfield, WI earns about $55,684 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids-Marshfield, WI expensive?

In Wisconsin Rapids-Marshfield, WI, the median home is worth about $133,700, and the typical rent is about $726 a month.

How educated are people in Wisconsin Rapids-Marshfield, WI?

About 20.6% of adults age 25 and over in Wisconsin Rapids-Marshfield, WI hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids-Marshfield, WI?

About 9.7% of people in Wisconsin Rapids-Marshfield, WI live below the federal poverty line.

Has Wisconsin Rapids-Marshfield, WI grown since 1990?

Yes, Wisconsin Rapids-Marshfield, WI has grown since 1990. The population has added about 602 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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