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MICROPOLITAN AREA · 2020 ACS

Wisconsin Rapids Micro

Wisconsin Rapids-Marshfield, WI · 1 counties · 74,207 residents · 793 sq mi
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The short version

Wisconsin Rapids is a metro area of 74,207 people. At a median age of 44.3, this is an older place than the country as a whole. 21% of adults hold a bachelor's degree, below the 33% national rate. 2% of people across the metro were born outside the United States. Home values have risen by half since 2000, reaching $133,700. Owners hold 72% of the housing stock.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 44.3
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
74,207
−2%since 2000
from 75,555 in 2000
1990 – 2025
Population density
94 / sq mi
−2%since 2000
from 95 / sq mi in 2000
Median age
44.3
+17%since 2000
from 38.0 in 2000
US average: 38.8
Land area
793 sq mi
Population, 1990 – 2024
73K74K74K75K76K19902000201020202024Wisconsin Rapids
202474K
1990201020202024
Age distribution, 2020
Under 55.4%(4,017)
US avg: 5.6%
5 to 95.7%(4,248)
US avg: 6.1%
10 to 146.3%(4,691)
US avg: 6.5%
15 to 195.7%(4,262)
US avg: 6.6%
20 to 244.9%(3,636)
US avg: 6.7%
25 to 3411.3%(8,406)
US avg: 13.5%
35 to 4411.3%(8,354)
US avg: 12.7%
45 to 5411.9%(8,861)
US avg: 12.3%
55 to 6415.7%(11,667)
US avg: 13.1%
65 to 7411.8%(8,767)
US avg: 10%
75 to 846.8%(5,014)
US avg: 4.9%
85 and over3.1%(2,284)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$55,684
−11%inflation adjusted, since 2000
from $41,595 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,037
+59%since 2000
from $20,203 in 2000
US average: $35,364
Households earning $100K+
34.1%
+8.8 ptssince 2009
from 25.3% in 2009
US average: 43.9%
Poverty rate
9.7%
+3.2 ptssince 2000
from 6.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.3%
US avg: 10%
Information10.8%
US avg: 11.1%
Wholesale trade6.5%
US avg: 6.7%
Finance & insurance6%
US avg: 5.5%
Professional, scientific, technical5.3%
US avg: 4.7%
Other services5.3%
US avg: 6.6%
Public administration4.6%
US avg: 4.7%
Agriculture, forestry, fishing3.2%
US avg: 1.7%
Construction3%
US avg: 1.2%
Transportation & warehousing1.8%
US avg: 2.5%
Arts, entertainment, food1.5%
US avg: 2%
Education & health services0.6%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$133,700
+8%inflation adjusted, since 2000
from $82,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$726
+9%inflation adjusted, since 2000
from $442 in 2000
US average: $1,124
Owner-occupied
71.6%
−2.7 ptssince 2000
from 74.3% in 2000
28.4% rent
Persons per household
2.20 people
−6%since 2009
from 2.33 people in 2009
US average: 2.61
Afford Score
2.4
+1%since 2009
from 2.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(72,438)
Black0.3%(201)
Hispanic / Latino0.9%(709)
Asian1.6%(1,220)
Other0%
2020
White, non-Hispanic90.4%(67,055)
Black0.7%(547)
Hispanic / Latino3.2%(2,376)
Asian1.9%(1,382)
Other2%(1,510)
Segregation Score
27
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.8%(2,048)
Puerto Rican0.1%(60)
Cuban0.1%(54)
Spaniard0%(31)
Argentine0%(21)
+ 1 more hispanic origin group with data
Asian origin
Hmong1.1%(773)
Chinese0.3%(195)
Asian Indian0.2%(146)
Pakistani0.2%(122)
Filipino0.1%(81)
Japanese0.1%(68)
Cambodian0.1%(53)
Nepalese0.1%(37)
Korean0%(12)
Thai0%(7)
Pacific Islander origin
Ancestry
German46.5%(33,898)
Polish11.7%(8,522)
Irish8.8%(6,398)
Norwegian6.9%(5,016)
English5.9%(4,295)
American4.9%(3,556)
French3.2%(2,355)
Swedish3.2%(2,334)
Dutch2.1%(1,497)
Italian1.8%(1,345)
Czech1.7%(1,263)
Danish1.1%(774)
+ 35 more ancestry groups with data
Scottish1%(699)
Swiss0.8%(559)
Welsh0.5%(352)
Finnish0.5%(336)
Greek0.4%(328)
Scotch-Irish0.4%(297)
British0.4%(269)
Austrian0.4%(259)
Hungarian0.3%(223)
Belgian0.2%(171)
Russian0.2%(147)
Lithuanian0.2%(136)
Ukrainian0.2%(135)
Romanian0.2%(131)
Slovene0.1%(81)
Slovak0.1%(68)
Croatian0.1%(60)
Armenian0.1%(46)
West Indian0.1%(45)
Jamaican0.1%(45)
Ethiopian0%(33)
Canadian0%(28)
Latvian0%(21)
Serbian0%(15)
Syrian0%(13)
Arab0%(3)
Israeli0%(3)
Section 05

Education

Bachelor's degree or higher
20.6%
+3.7 ptssince 2000
from 16.9% in 2000
US average: 32.9%
High school or higher
92.4%
+7.7 ptssince 2000
from 84.8% in 2000
US average: 88.5%
Graduate degree
7.7%
+2.6 ptssince 2000
from 5.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.3 min
+75%since 2000
from 11.6 min in 2000
US average: 26.9
Drive alone to work
81.9%
+0.9 ptssince 2009
from 81.0% in 2009
US average: 75.1%
No vehicle available
5.2%
+0.5 ptssince 2009
from 4.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.0%
−2.9 ptssince 2011
from 6.9% in 2011
US average: 5.4%
Labor force participation
63.7%
−2.5 ptssince 2011
from 66.2% in 2011
US average: 63.4%
Women 20-64 in the labor force
77.4%
US average: 73.3%
Management & professional
30.5%
+2.6 ptssince 2009
from 28.0% in 2009
US average: 39.3%
Section 08

People & community

Male
49.2%
Unchangedsince 2009
from 49.2% in 2009
Female
50.8%
Unchangedsince 2009
from 50.8% in 2009
Foreign born
2.4%
+0.3 ptssince 2009
from 2.1% in 2009
US average: 13.5%
Uninsured
4.5%
−2.2 ptssince 2013
from 6.7% in 2013
US average: 8.8%
Computer in household
87.9%
US average: 91.9%
Same house as last year
85.9%
US average: 86.2%
Marital status (2024)
Men 15+
Never married32%(9,730)
Married52.5%(15,949)
Widowed3.4%(1,025)
Divorced12.1%(3,667)
Women 15+
Never married24.5%(7,553)
Married52%(16,017)
Widowed9.7%(2,976)
Divorced13.8%(4,243)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
4.5%
−2.2 ptssince 2013
from 6.7% in 2013
US average: 8.8%
Employer-based
55.7%
US average: 55.4%
Direct-purchase
19.4%
US average: 13.7%
Medicare
22.9%
US average: 17.6%
Medicaid
20.3%
US average: 20.0%
VA health care
3.6%
US average: 2.3%
Any private
73.5%
US average: 68.1%
Any public
39.7%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)13.2%(674)
US avg: 20.6%
Gulf War (1990s)14.9%(762)
US avg: 21.4%
Vietnam era41.5%(2,125)
US avg: 35.2%
Korean War7.3%(375)
US avg: 7.6%
World War II4%(204)
US avg: 2.9%

Share of the 5,122 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro

Largest cities

MarshfieldCENTRAL18,980Wisconsin RapidsCENTRAL18,654Lake Wazeecha2,850Nekoosa2,402Port Edwards1,761Biron860Pittsville820Hewitt798Auburndale724Vesper531Rudolph429Arpin297Babcock95Ceex Haci25
What's inside

1 component county

Wood CountyCENTRAL74,060
Drill deeper

Metros similar to Wisconsin Rapids

Auburn
Pop 74,365
Hobbs
Pop 74,749
Frankfort
Pop 77,874
Grand Island
Pop 78,076
Places similar to Wisconsin Rapids
Head to head

Compare Wisconsin Rapids side by side

WISCONSIN RAPIDS VS
Auburn
Income$67,904+22%
Home value$171,000+28%
Population74,365same
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Hobbs
Income$68,015+22%
Home value$184,000+38%
Population74,749+1%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Frankfort
Income$68,235+23%
Home value$219,317+64%
Population77,874+5%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Grand Island
Income$69,800+25%
Home value$218,383+63%
Population78,076+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wisconsin Rapids-Marshfield, WI?

Wisconsin Rapids-Marshfield, WI has about 74,207 residents according to the 2020 American Community Survey.

What is the median household income in Wisconsin Rapids-Marshfield, WI?

The typical household in Wisconsin Rapids-Marshfield, WI earns about $55,684 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids-Marshfield, WI expensive?

In Wisconsin Rapids-Marshfield, WI, the median home is worth about $133,700, and the typical rent is about $726 a month.

How educated are people in Wisconsin Rapids-Marshfield, WI?

About 20.6% of adults age 25 and over in Wisconsin Rapids-Marshfield, WI hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids-Marshfield, WI?

About 9.7% of people in Wisconsin Rapids-Marshfield, WI live below the federal poverty line.

Has Wisconsin Rapids-Marshfield, WI grown since 1990?

Yes, Wisconsin Rapids-Marshfield, WI has grown since 1990. The population has added about 602 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →