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MICROPOLITAN AREA · 1990 CENSUS

Wisconsin Rapids Micro

Wisconsin Rapids-Marshfield, WI · 1 counties · 73,605 residents · 793 sq mi
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The short version

Wisconsin Rapids is home to 73,605 people. Median home value sits at $50,300. Owners hold 73% of the housing stock. 13% of adults hold a bachelor's degree or higher. Poverty is uncommon here, at 8.5% of people across the metro. Headcount has barely moved since 2000.

At a glance
Average income
near the US median
US median: $30,130
Mid-age
median age 33.2
US median: 33.0
Less educated
13% hold a bachelor's degree
US average: 20%
More affordable
home values down 19%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

73,605
−3%vs 2000
vs 75,555 in 2000
1990 – 2025
93 / sq mi
−3%vs 2000
vs 95 / sq mi in 2000
33.2
−13%vs 2000
vs 38.0 in 2000
US average: 33.0
Land area
793 sq mi
Population, 19902024
73K74K74K75K76K19902000201020202024Wisconsin Rapids
202474K
1990201020202024
Age distribution, 1990
Under 57.5%(5,528)
US avg: 7.3%
5 to 98.3%(6,111)
US avg: 7.3%
10 to 147.7%(5,697)
US avg: 6.9%
15 to 196.9%(5,082)
US avg: 7.1%
20 to 246%(4,391)
US avg: 7.5%
25 to 3416.5%(12,177)
US avg: 17.5%
35 to 4414.7%(10,786)
US avg: 15.1%
45 to 549.8%(7,191)
US avg: 10.2%
55 to 648.4%(6,204)
US avg: 8.5%
65 to 747.9%(5,787)
US avg: 7.3%
75 to 844.6%(3,402)
US avg: 4%
85 and over1.7%(1,249)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$29,735
−6%inflation adjusted, since 2000
vs $41,595 in 2000
US average: $30,130
1990 – 2024
$13,130
−35%vs 2000
vs $20,203 in 2000
US average: $14,340
8.5%
+2.0 ptsvs 2000
vs 6.5% in 2000
US average: 13.2%
Section 03

Housing

$50,300
−19%inflation adjusted, since 2000
vs $82,100 in 2000
US average: $93,722
1990 – 2024
$343
+2%inflation adjusted, since 2000
vs $442 in 2000
US average: $450
73.3%
−1.0 ptsvs 2000
vs 74.3% in 2000
26.7% rent
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(72,438)
Black0.3%(201)
Hispanic / Latino0.9%(709)
Asian1.6%(1,220)
Other0%
1990
White, non-Hispanic98.3%(72,389)
Black0.1%(55)
Hispanic / Latino0.4%(300)
Asian0.8%(581)
Other0.8%(580)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican2.8%(2,045)
Puerto Rican0.2%(185)
Nicaraguan0.2%(145)
Guatemalan0.1%(76)
Cuban0.1%(40)
Argentine0%(34)
Colombian0%(25)
Spaniard0%(16)
Chilean0%(5)
Asian origin
Hmong0.6%(415)
Chinese0.2%(181)
Laotian0.2%(170)
Asian Indian0.2%(156)
Filipino0.2%(121)
Japanese0.1%(78)
Cambodian0.1%(74)
Korean0.1%(44)
Thai0%(35)
Pacific Islander origin
Guamanian0%(24)
Ancestry
German44.8%(33,159)
Polish10.3%(7,659)
Irish9.1%(6,740)
English7.6%(5,604)
Norwegian6.7%(4,977)
American5.3%(3,903)
French3.1%(2,315)
Italian2.9%(2,142)
Swedish2.2%(1,660)
Dutch2.1%(1,546)
Czech1.1%(797)
+ 34 more ancestry groups with data
Swiss0.8%(579)
Danish0.7%(526)
Scottish0.6%(460)
Finnish0.6%(445)
Austrian0.4%(268)
Scotch-Irish0.3%(216)
Belgian0.3%(202)
Welsh0.3%(189)
Greek0.2%(176)
Russian0.2%(174)
British0.2%(159)
Lithuanian0.2%(131)
Hungarian0.2%(120)
Slovene0.1%(105)
Slovak0.1%(100)
Croatian0.1%(81)
West Indian0.1%(73)
Arab0.1%(61)
Lebanese0.1%(43)
Ukrainian0.1%(40)
Haitian0%(37)
Canadian0%(36)
Nigerian0%(29)
Jamaican0%(17)
Latvian0%(14)
Moroccan0%(10)
Iraqi0%(3)
Israeli0%(3)
Section 05

Education

13.5%
−3.4 ptsvs 2000
vs 16.9% in 2000
US average: 20.3%
High school or higher
78.3%
−6.5 ptsvs 2000
vs 84.8% in 2000
US average: 75.2%
4.6%
−0.5 ptsvs 2000
vs 5.1% in 2000
US average: 7.1%
Section 06

Commute & transportation

16.9 min
+46%vs 2000
vs 11.6 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married32%(9,730)
Married52.5%(15,949)
Widowed3.4%(1,025)
Divorced12.1%(3,667)
Women 15+
Never married24.5%(7,553)
Married52%(16,017)
Widowed9.7%(2,976)
Divorced13.8%(4,243)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

4.5%
−2.2 ptssince 2013
from 6.7% in 2013
US average: 8.4%
53.6%
−2.1 ptssince 2020
from 55.7% in 2020
US average: 54.8%
Direct-purchase
18.8%
−0.6 ptssince 2020
from 19.4% in 2020
US average: 13.8%
24.5%
+1.6 ptssince 2020
from 22.9% in 2020
US average: 18.4%
21.3%
+1.0 ptssince 2020
from 20.3% in 2020
US average: 20.9%
VA health care
4.2%
+0.6 ptssince 2020
from 3.6% in 2020
US average: 2.2%
Any private
70.9%
−2.6 ptssince 2020
from 73.5% in 2020
US average: 67.1%
Any public
41.7%
+2.0 ptssince 2020
from 39.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)20.7%(1,016)
US avg: 26.4%
Gulf War (1990s)17.2%(842)
US avg: 24.3%
Vietnam era42.2%(2,071)
US avg: 33.1%
Korean War6.7%(327)
US avg: 4.5%
World War II1.1%(53)
US avg: 1%

Share of the 4,907 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

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Frequently asked

How many people live in Wisconsin Rapids-Marshfield, WI?

Wisconsin Rapids-Marshfield, WI has about 73,605 residents according to the 1990 Census.

What is the median household income in Wisconsin Rapids-Marshfield, WI?

The typical household in Wisconsin Rapids-Marshfield, WI earns about $29,735 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids-Marshfield, WI expensive?

In Wisconsin Rapids-Marshfield, WI, the median home is worth about $50,300, and the typical rent is about $343 a month.

How educated are people in Wisconsin Rapids-Marshfield, WI?

About 13.5% of adults age 25 and over in Wisconsin Rapids-Marshfield, WI hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids-Marshfield, WI?

About 8.5% of people in Wisconsin Rapids-Marshfield, WI live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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