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MICROPOLITAN AREA · 2000 CENSUS

Wisconsin Rapids Micro

Wisconsin Rapids-Marshfield, WI · 1 counties · 75,555 residents · 793.017 sq mi
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The short version

Wisconsin Rapids has roughly average household income, with a median household income of $41,595. Population has held roughly steady since 1990. Median home value has risen by half since 1990, reaching $82,100.

At a glance
Average income
near the US median
US median: $42,589
Older
median age 38.0
US median: 35.2
Less educated
17% hold a bachelor's degree
US average: 24%
Stable housing
home values roughly flat, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
75,555
+3%since 1990
from 73,605 in 1990
1990 – 2025
Population density
95 / sq mi
+3%since 1990
from 93 / sq mi in 1990
US average: 242
Median age
38.0
+15%since 1990
from 33.2 in 1990
US average: 35.2
Population, 1990 – 2024
73K74K74K75K76K1990201020202024Wisconsin Rapids
202474K
1990201020202024
Section 02

Income & economy

Median household income
$41,595
+6%inflation adjusted, since 1990
from $29,735 in 1990
US average: $42,589
1990 – 2024
Per capita income
$20,203
+54%since 1990
from $13,130 in 1990
US average: $21,522
Poverty rate
6.5%
−2.0 ptssince 1990
from 8.5% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$82,100
+24%inflation adjusted, since 1990
from $50,300 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$442
−2%inflation adjusted, since 1990
from $343 in 1990
US average: $602
Owner-occupied
74.3%
+1.0 ptssince 1990
from 73.3% in 1990
25.7% rent
Afford Score
2.0
+17%since 1990
from 1.7 in 1990
1990 – 2024
RELATED:See current rent listings in Wisconsin Rapids on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic98.3%(72,389)
Black0.1%(55)
Hispanic / Latino0.4%(300)
Asian0.8%(581)
Diversity Score5.1%(3,723)
2000
White, non-Hispanic95.9%(72,438)
Black0.3%(201)
Hispanic / Latino0.9%(709)
Asian1.6%(1,220)
Diversity Score7%(5,284)
Diversity Score
7
+38%since 1990
from 5 in 1990
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.9%
+3.4 ptssince 1990
from 13.5% in 1990
US average: 24.4%
High school or higher
84.8%
+6.5 ptssince 1990
from 78.3% in 1990
US average: 80.3%
Graduate degree
5.1%
+0.5 ptssince 1990
from 4.6% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
11.6 min
−31%since 1990
from 16.9 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

In this metro

Principal cities

MarshfieldCENTRAL18,980Wisconsin RapidsCENTRAL18,654
What's inside

1 component county

Wood CountyCENTRAL74,060
Drill deeper

Metros similar to Wisconsin Rapids

Auburn
Pop 74,365
Hobbs
Pop 74,749
Frankfort
Pop 77,874
Grand Island
Pop 78,076
Places similar to Wisconsin Rapids
Head to head

Compare Wisconsin Rapids side by side

WISCONSIN RAPIDS VS
Auburn
Income$67,904+63%
Home value$171,000+108%
Population74,365same
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Hobbs
Income$68,015+64%
Home value$184,000+124%
Population74,749+1%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Frankfort
Income$68,235+64%
Home value$219,317+167%
Population77,874+5%
SEE FULL COMPARISON →
WISCONSIN RAPIDS VS
Grand Island
Income$69,800+68%
Home value$218,383+166%
Population78,076+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wisconsin Rapids-Marshfield, WI?

Wisconsin Rapids-Marshfield, WI has about 75,555 residents according to the 2000 Census.

What is the median household income in Wisconsin Rapids-Marshfield, WI?

The typical household in Wisconsin Rapids-Marshfield, WI earns about $41,595 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids-Marshfield, WI expensive?

In Wisconsin Rapids-Marshfield, WI, the median home is worth about $82,100, and the typical rent is about $442 a month.

How educated are people in Wisconsin Rapids-Marshfield, WI?

About 16.9% of adults age 25 and over in Wisconsin Rapids-Marshfield, WI hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids-Marshfield, WI?

About 6.5% of people in Wisconsin Rapids-Marshfield, WI live below the federal poverty line.

Has Wisconsin Rapids-Marshfield, WI grown since 1990?

Yes, Wisconsin Rapids-Marshfield, WI has grown since 1990. The population has added about 1,950 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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