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COUNTY

Wood County

Wisconsin · 74,060 residents (2025 est.) · 793.017 sq mi
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The short version

Wood County has lower-than-average household income, with a median household income of $67,989. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $175,600.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.8
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
74,004
−2%since 2000
from 75,555 in 2000
1990 – 2025
Population density
93 / sq mi
Unchangedsince 2009
from 93 / sq mi in 2009
US average: 281
Median age
43.8
+15%since 2000
from 38.0 in 2000
US average: 38.9

PEP 2025 EST:74,060 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
73K74K74K75K76K1990201020202024Wood County
202474K
1990201020202024
Age distribution, 2024
Under 55.3%(3,942)
US avg: 5.6%
5 to 96%(4,421)
US avg: 6%
10 to 146.1%(4,481)
US avg: 6.4%
15 to 196%(4,441)
US avg: 6.6%
20 to 244.8%(3,580)
US avg: 6.5%
25 to 3411.3%(8,374)
US avg: 13.7%
35 to 4411.8%(8,734)
US avg: 13.2%
45 to 5411.6%(8,585)
US avg: 12.2%
55 to 6415.3%(11,322)
US avg: 12.7%
65 to 7412.5%(9,278)
US avg: 10.2%
75 to 846%(4,449)
US avg: 5.1%
85 and over3.2%(2,397)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$67,989
−10%inflation adjusted, since 2000
from $41,595 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,943
+88%since 2000
from $20,203 in 2000
US average: $44,673
Households earning $100K+
44.0%
+18.7 ptssince 2009
from 25.3% in 2009
US average: 53.3%
Poverty rate
10.8%
+4.3 ptssince 2000
from 6.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.432
+7%since 2010
from 0.405 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.7%
US avg: 9.9%
Information11%
US avg: 10.8%
Wholesale trade6.6%
US avg: 6.9%
Finance & insurance6.2%
US avg: 5.9%
Professional, scientific, technical5.5%
US avg: 5.1%
Other services5%
US avg: 6.7%
Public administration4.1%
US avg: 4.8%
Agriculture, forestry, fishing3%
US avg: 1.6%
Construction3%
US avg: 1.2%
Transportation & warehousing2.1%
US avg: 2.2%
Arts, entertainment, food1.3%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$175,600
+17%inflation adjusted, since 2000
from $82,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$856
+6%inflation adjusted, since 2000
from $442 in 2000
US average: $1,442
Owner-occupied
72.6%
−1.7 ptssince 2000
from 74.3% in 2000
27.4% rent
Vacancy rate
7.2%
+1.2 ptssince 2009
from 6.0% in 2009
US average: 10.0%
Owner cost-burdened
15.8%
−4.8 ptssince 2009
from 20.6% in 2009
US average: 22.9%
Renter cost-burdened
35.9%
−2.6 ptssince 2009
from 38.5% in 2009
US average: 47.4%
Afford Score
2.6
+8%since 2009
from 2.4 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
20
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Wood County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(72,438)
Black0.3%(201)
Hispanic / Latino0.9%(709)
Asian1.6%(1,220)
Other0%
2024
White, non-Hispanic90.2%(66,780)
Black0.6%(468)
Hispanic / Latino3.7%(2,763)
Asian1.7%(1,292)
Other3.6%(2,701)
Diversity Score
23
+82%since 2009
from 13 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
18
−35%since 2020
from 27 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.8%(2,045)
Puerto Rican0.2%(185)
Nicaraguan0.2%(145)
Guatemalan0.1%(76)
Cuban0.1%(40)
Argentine0%(34)
Colombian0%(25)
Spaniard0%(16)
Chilean0%(5)
Asian origin
Hmong0.6%(415)
Chinese0.2%(181)
Laotian0.2%(170)
Asian Indian0.2%(156)
Filipino0.2%(121)
Japanese0.1%(78)
Cambodian0.1%(74)
Korean0.1%(44)
Thai0%(35)
Pacific Islander origin
Guamanian0%(24)
Ancestry
German44.8%(33,159)
Polish10.3%(7,659)
Irish9.1%(6,740)
English7.6%(5,604)
Norwegian6.7%(4,977)
American5.3%(3,903)
French3.1%(2,315)
Italian2.9%(2,142)
Swedish2.2%(1,660)
Dutch2.1%(1,546)
Czech1.1%(797)
+ 34 more ancestry groups with data
Swiss0.8%(579)
Danish0.7%(526)
Scottish0.6%(460)
Finnish0.6%(445)
Austrian0.4%(268)
Scotch-Irish0.3%(216)
Belgian0.3%(202)
Welsh0.3%(189)
Greek0.2%(176)
Russian0.2%(174)
British0.2%(159)
Lithuanian0.2%(131)
Hungarian0.2%(120)
Slovene0.1%(105)
Slovak0.1%(100)
Croatian0.1%(81)
West Indian0.1%(73)
Arab0.1%(61)
Lebanese0.1%(43)
Ukrainian0.1%(40)
Haitian0%(37)
Canadian0%(36)
Nigerian0%(29)
Jamaican0%(17)
Latvian0%(14)
Moroccan0%(10)
Iraqi0%(3)
Israeli0%(3)
RANKED:Largest German population · Largest Polish population · Largest Irish population · Largest English population · Largest Norwegian population
Section 05

Education

Bachelor's degree or higher
21.4%
+4.5 ptssince 2000
from 16.9% in 2000
US average: 35.6%
High school or higher
94.5%
+9.8 ptssince 2000
from 84.8% in 2000
US average: 89.6%
Graduate degree
6.5%
+1.5 ptssince 2000
from 5.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.7 min
+79%since 2000
from 11.6 min in 2000
US average: 26.5
Drive alone to work
77.4%
−3.5 ptssince 2009
from 81.0% in 2009
US average: 68.9%
Carpooled to work
8.3%
−0.4 ptssince 2009
from 8.7% in 2009
US average: 8.5%
Public transit
0.2%
−0.3 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
10.1%
+5.8 ptssince 2009
from 4.3% in 2009
US average: 15.0%
Walked to work
2.2%
−1.4 ptssince 2009
from 3.5% in 2009
US average: 2.4%
Biked to work
0.8%
+0.1 ptssince 2009
from 0.8% in 2009
US average: 0.4%
No vehicle available
5.5%
+0.8 ptssince 2009
from 4.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.0%
−2.9 ptssince 2011
from 6.9% in 2011
US average: 5.2%
Labor force participation
61.9%
−4.2 ptssince 2011
from 66.2% in 2011
US average: 63.5%
Self-employed
11.9%
+0.4 ptssince 2009
from 11.5% in 2009
US average: 13.1%
Management & professional
33.4%
−27.3 ptssince 2009
from 60.7% in 2009
US average: 42.5%
Section 08

People & community

Male
49.9%
+0.8 ptssince 2009
from 49.2% in 2009
Female
50.1%
−0.8 ptssince 2009
from 50.8% in 2009
Foreign born
2.2%
+0.1 ptssince 2009
from 2.1% in 2009
US average: 14.1%
Veterans
8.4%
−40.1 ptssince 2009
from 48.6% in 2009
US average: 6.2%
With a disability
14.9%
+3.9 ptssince 2012
from 11.0% in 2012
US average: 13.3%
Uninsured
4.5%
−88.8 ptssince 2013
from 93.3% in 2013
US average: 8.4%
Broadband at home
89.8%
+14.0 ptssince 2017
from 75.8% in 2017
US average: 91.0%
English only at home
96.2%
+1.0 ptssince 2016
from 95.2% in 2016
US average: 77.7%
Spanish at home
1.3%
−0.2 ptssince 2016
from 1.5% in 2016
US average: 13.6%
Marital status
Men 15+
Never married32%(9,730)
Married52.5%(15,949)
Widowed3.4%(1,025)
Divorced12.1%(3,667)
Women 15+
Never married24.5%(7,553)
Married52%(16,017)
Widowed9.7%(2,976)
Divorced13.8%(4,243)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

Places similar to Wood County

Williamson County
Pop 67,225
Mendocino County
Pop 88,122
Lonoke County
Pop 76,664
Adams County
Pop 64,267
Places similar to Wood County
Head to head

Compare Wood County to nearby counties

WOOD COUNTY VS
Portage County
Income$76,070+12%
Home value$243,100+38%
Population71,943−3%
SEE FULL COMPARISON →
WOOD COUNTY VS
Marathon County
Income$77,884+15%
Home value$219,600+25%
Population139,432+88%
SEE FULL COMPARISON →
WOOD COUNTY VS
Clark County
Income$67,400−1%
Home value$172,800−2%
Population35,052−53%
SEE FULL COMPARISON →
WOOD COUNTY VS
Adams County
Income$59,442−13%
Home value$200,800+14%
Population21,752−71%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wood County, Wisconsin?

Wood County, Wisconsin has about 74,004 residents according to the 2024 American Community Survey.

What is the median household income in Wood County, Wisconsin?

The typical household in Wood County, Wisconsin earns about $67,989 a year. Half of households make more than that, and half make less.

Is Wood County, Wisconsin expensive?

In Wood County, Wisconsin, the median home is worth about $175,600, and the typical rent is about $856 a month.

How educated are people in Wood County, Wisconsin?

About 21.4% of adults age 25 and over in Wood County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wood County, Wisconsin?

About 10.8% of people in Wood County, Wisconsin live below the federal poverty line.

Has Wood County, Wisconsin grown since 1990?

Yes, Wood County, Wisconsin has grown since 1990. The population has added about 399 residents, a change of about 1 percent over that period.

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17 census tracts
Census Tract 115Census Tract 110Census Tract 116Census Tract 114Census Tract 107Census Tract 101Census Tract 102Census Tract 117Census Tract 113Census Tract 112Census Tract 106Census Tract 109Census Tract 111Census Tract 105Census Tract 104Census Tract 103Census Tract 108
12 ZIP codes
ZIP 54494ZIP 54449ZIP 54495ZIP 54410ZIP 54466ZIP 54412ZIP 54469ZIP 54475ZIP 54489ZIP 54454ZIP 54441ZIP 54413
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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