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COUNTY · 2020 ACS

Wood County

Wisconsin · 74,207 residents · 793.017 sq mi
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The short version

Wood County has lower-than-average household income, with a median household income of $55,684. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $133,700. With a median age of 44.3, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 44.3
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
74,207
−2%since 2000
from 75,555 in 2000
1990 – 2025
Population density
94 / sq mi
−2%since 2000
from 95 / sq mi in 2000
US average: 280
Median age
44.3
+17%since 2000
from 38.0 in 2000
US average: 38.8
Population, 1990 – 2024
73K74K74K75K76K1990201020202024Wood County
202474K
1990201020202024
Section 02

Income & economy

Median household income
$55,684
−11%inflation adjusted, since 2000
from $41,595 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,037
+59%since 2000
from $20,203 in 2000
US average: $35,364
Households earning $100K+
34.1%
+8.8 ptssince 2009
from 25.3% in 2009
US average: 43.9%
Poverty rate
9.7%
+3.2 ptssince 2000
from 6.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.3%
US avg: 10%
Information10.8%
US avg: 11.1%
Wholesale trade6.5%
US avg: 6.7%
Finance & insurance6%
US avg: 5.5%
Professional, scientific, technical5.3%
US avg: 4.7%
Other services5.3%
US avg: 6.6%
Public administration4.6%
US avg: 4.7%
Agriculture, forestry, fishing3.2%
US avg: 1.7%
Construction3%
US avg: 1.2%
Transportation & warehousing1.8%
US avg: 2.5%
Arts, entertainment, food1.5%
US avg: 2%
Education & health services0.6%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$133,700
+8%inflation adjusted, since 2000
from $82,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$726
+9%inflation adjusted, since 2000
from $442 in 2000
US average: $1,124
Owner-occupied
71.6%
−2.7 ptssince 2000
from 74.3% in 2000
28.4% rent
Afford Score
2.4
+22%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Wood County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.9%(72,438)
Black0.3%(201)
Hispanic / Latino0.9%(709)
Asian1.6%(1,220)
Other0%
Diversity Score7%(5,284)
Segregation Score0%
2020
White, non-Hispanic90.4%(67,055)
Black0.7%(547)
Hispanic / Latino3.2%(2,376)
Asian1.9%(1,382)
Other2%(1,510)
Diversity Score18.9%(14,036)
Segregation Score27.4%(20,299)
Diversity Score
19
+170%since 2000
from 7 in 2000
1990 – 2024
Segregation Score
27
Section 05

Education

Bachelor's degree or higher
20.6%
+3.7 ptssince 2000
from 16.9% in 2000
US average: 32.9%
High school or higher
92.4%
+7.7 ptssince 2000
from 84.8% in 2000
US average: 88.5%
Graduate degree
7.7%
+2.6 ptssince 2000
from 5.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.3 min
+75%since 2000
from 11.6 min in 2000
US average: 26.9
Drive alone to work
81.9%
+0.9 ptssince 2009
from 81.0% in 2009
US average: 75.1%
No vehicle available
5.2%
+0.5 ptssince 2009
from 4.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.0%
−2.9 ptssince 2011
from 6.9% in 2011
US average: 5.4%
Labor force participation
63.7%
−2.5 ptssince 2011
from 66.2% in 2011
US average: 63.4%
Management & professional
30.5%
−30.2 ptssince 2009
from 60.7% in 2009
US average: 39.3%
Section 08

People & community

Male
49.2%
Unchangedsince 2009
from 49.2% in 2009
Female
50.8%
Unchangedsince 2009
from 50.8% in 2009
Foreign born
2.4%
+0.3 ptssince 2009
from 2.1% in 2009
US average: 13.5%
Uninsured
4.5%
−88.8 ptssince 2013
from 93.3% in 2013
US average: 8.8%
Drill deeper

Places similar to Wood County

Williamson County
Pop 67,225
Mendocino County
Pop 88,122
Lonoke County
Pop 76,664
Adams County
Pop 64,267
Places similar to Wood County
Head to head

Compare Wood County to nearby counties

WOOD COUNTY VS
Portage County
Income$76,070+37%
Home value$243,100+82%
Population71,943−3%
SEE FULL COMPARISON →
WOOD COUNTY VS
Marathon County
Income$77,884+40%
Home value$219,600+64%
Population139,432+88%
SEE FULL COMPARISON →
WOOD COUNTY VS
Clark County
Income$67,400+21%
Home value$172,800+29%
Population35,052−53%
SEE FULL COMPARISON →
WOOD COUNTY VS
Adams County
Income$59,442+7%
Home value$200,800+50%
Population21,752−71%
SEE FULL COMPARISON →
Frequently asked

How many people live in Wood County, Wisconsin?

Wood County, Wisconsin has about 74,207 residents according to the 2020 American Community Survey.

What is the median household income in Wood County, Wisconsin?

The typical household in Wood County, Wisconsin earns about $55,684 a year. Half of households make more than that, and half make less.

Is Wood County, Wisconsin expensive?

In Wood County, Wisconsin, the median home is worth about $133,700, and the typical rent is about $726 a month.

How educated are people in Wood County, Wisconsin?

About 20.6% of adults age 25 and over in Wood County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wood County, Wisconsin?

About 9.7% of people in Wood County, Wisconsin live below the federal poverty line.

Has Wood County, Wisconsin grown since 1990?

Yes, Wood County, Wisconsin has grown since 1990. The population has added about 602 residents, a change of about 1 percent over that period.

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17 census tracts
Census Tract 115Census Tract 110Census Tract 116Census Tract 114Census Tract 107Census Tract 101Census Tract 102Census Tract 117Census Tract 113Census Tract 112Census Tract 106Census Tract 109Census Tract 111Census Tract 105Census Tract 104Census Tract 103Census Tract 108
12 ZIP codes
ZIP 54494ZIP 54449ZIP 54495ZIP 54410ZIP 54466ZIP 54412ZIP 54469ZIP 54475ZIP 54489ZIP 54454ZIP 54441ZIP 54413
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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