COUNTY · 1990 CENSUS

Wood County

Wisconsin · 73,605 residents · 793.017 sq mi

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Part of the Wisconsin Rapids micropolitan area

The short version

Wood County has roughly average household income, with a median household income of $29,735. Population has held roughly steady since 2000. Median home value is $50,300.

At a glance

Average income

near the US median

US median: $30,130

Mid-age

median age 33.2

US median: 33.0

Less educated

13% hold a bachelor's degree

US average: 20%

More affordable

home values down 19%, inflation adjusted

US median home: $93,722

Section 01

Population & growth

Total population

73,605

−3%vs 2000

vs 75,555 in 2000

1990 – 2025

Population density

93 / sq mi

−3%vs 2000

vs 95 / sq mi in 2000

US average: 221

Median age

33.2

−13%vs 2000

vs 38.0 in 2000

US average: 33.0

Population, 1990 – 2024

202474K

Section 02

Income & economy

Median household income

$29,735

−6%inflation adjusted, since 2000

vs $41,595 in 2000

US average: $30,130

1990 – 2024

Per capita income

$13,130

−35%vs 2000

vs $20,203 in 2000

US average: $14,340

Poverty rate

8.5%

+2.0 ptsvs 2000

vs 6.5% in 2000

US average: 13.2%

Section 03

Housing

Median home value

$50,300

−19%inflation adjusted, since 2000

vs $82,100 in 2000

US average: $93,722

1990 – 2024

Median gross rent

$343

+2%inflation adjusted, since 2000

vs $442 in 2000

US average: $450

Owner-occupied

73.3%

−1.0 ptsvs 2000

vs 74.3% in 2000

26.7% rent

Afford Score

1.7

−14%vs 2000

vs 2.0 in 2000

1990 – 2024

RELATED:See current rent listings in Wood County on RentDataNow

Section 04

Race & ethnicity

2000

White, non-Hispanic95.9%(72,438)

Black0.3%(201)

Hispanic / Latino0.9%(709)

Asian1.6%(1,220)

Other0%

Diversity Score7%(5,284)

1990

White, non-Hispanic98.3%(72,389)

Black0.1%(55)

Hispanic / Latino0.4%(300)

Asian0.8%(581)

Other0.8%(580)

Diversity Score5.1%(3,723)

Diversity Score

−28%vs 2000

vs 7 in 2000

1990 – 2024

Section 05

Education

Bachelor's degree or higher

13.5%

−3.4 ptsvs 2000

vs 16.9% in 2000

US average: 20.3%

High school or higher

78.3%

−6.5 ptsvs 2000

vs 84.8% in 2000

US average: 75.2%

Graduate degree

4.6%

−0.5 ptsvs 2000

vs 5.1% in 2000

US average: 7.1%

Section 06

Commute & transportation

Average commute

16.9 min

+46%vs 2000

vs 11.6 min in 2000

US average: 21.9

Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Drill deeper

Places similar to Wood County

Head to head

Compare Wood County to nearby counties

WOOD COUNTY VS

Portage County

Income$76,070+156%

Home value$243,100+383%

Population71,943−3%

SEE FULL COMPARISON →

WOOD COUNTY VS

Marathon County

Income$77,884+162%

Home value$219,600+337%

Population139,432+88%

SEE FULL COMPARISON →

WOOD COUNTY VS

Clark County

Income$67,400+127%

Home value$172,800+244%

Population35,052−53%

SEE FULL COMPARISON →

WOOD COUNTY VS

Adams County

Income$59,442+100%

Home value$200,800+299%

Population21,752−71%

SEE FULL COMPARISON →

Frequently asked

How many people live in Wood County, Wisconsin?

Wood County, Wisconsin has about 73,605 residents according to the 1990 Census.

What is the median household income in Wood County, Wisconsin?

The typical household in Wood County, Wisconsin earns about $29,735 a year. Half of households make more than that, and half make less.

Is Wood County, Wisconsin expensive?

In Wood County, Wisconsin, the median home is worth about $50,300, and the typical rent is about $343 a month.

How educated are people in Wood County, Wisconsin?

About 13.5% of adults age 25 and over in Wood County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wood County, Wisconsin?

About 8.5% of people in Wood County, Wisconsin live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →