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CITY

Wisconsin Rapids

Wisconsin · 18,654 residents (2025 est.) · 13.894 sq mi
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The short version

Wisconsin Rapids has notably lower household income than the US average, with a median household income of $55,253. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $131,900. Households here earn about 29% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.3
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
18,722
+2%since 2000
from 18,435 in 2000
1990 – 2025
Population density
1,347 / sq mi
+2%since 2000
from 1,327 / sq mi in 2000
US average: 281
Median age
38.3
+2%since 2000
from 37.6 in 2000
US average: 38.9

PEP 2025 EST:18,654 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
17K18K18K19K19K1990201020202024Wisconsin Rapids
202419K
1990201020202024
Section 02

Income & economy

Median household income
$55,253
−13%inflation adjusted, since 2000
from $34,956 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,275
+76%since 2000
from $17,723 in 2000
US average: $44,673
Households earning $100K+
33.7%
+19.8 ptssince 2009
from 13.9% in 2009
US average: 53.3%
Poverty rate
14.8%
+5.6 ptssince 2000
from 9.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.409
+7%since 2010
from 0.381 in 2010
US average: 0.476
Workforce by industry, 2024
Information15.4%
US avg: 10.8%
Retail trade12.9%
US avg: 9.9%
Wholesale trade6.2%
US avg: 6.9%
Other services5.9%
US avg: 6.7%
Finance & insurance5.4%
US avg: 5.9%
Public administration5.3%
US avg: 4.8%
Professional, scientific, technical5.1%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Arts, entertainment, food1.8%
US avg: 1.9%
Agriculture, forestry, fishing1.2%
US avg: 1.6%
Construction1.2%
US avg: 1.2%
Education & health services0.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$131,900
+7%inflation adjusted, since 2000
from $67,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$888
+5%inflation adjusted, since 2000
from $466 in 2000
US average: $1,442
Owner-occupied
56.1%
−8.3 ptssince 2000
from 64.4% in 2000
43.9% rent
Vacancy rate
8.1%
+2.1 ptssince 2009
from 6.0% in 2009
US average: 10.0%
Owner cost-burdened
14.8%
−10.6 ptssince 2009
from 25.4% in 2009
US average: 22.9%
Renter cost-burdened
43.4%
−0.5 ptssince 2009
from 43.8% in 2009
US average: 47.4%
Afford Score
2.4
+23%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in Wisconsin Rapids on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(17,195)
Black0.3%(63)
Hispanic / Latino1.3%(242)
Asian3.5%(638)
Other0%
Diversity Score12.5%(2,301)
2024
White, non-Hispanic89.3%(16,711)
Black0.8%(159)
Hispanic / Latino3.6%(675)
Asian2.3%(438)
Other3.9%(739)
Diversity Score25%(4,676)
Diversity Score
25
+100%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
18.1%
+3.1 ptssince 2000
from 15.0% in 2000
US average: 35.6%
High school or higher
94.6%
+12.0 ptssince 2000
from 82.5% in 2000
US average: 89.6%
Graduate degree
3.9%
+0.3 ptssince 2000
from 3.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.1 min
+69%since 2000
from 11.9 min in 2000
US average: 26.5
Drive alone to work
77.2%
−5.7 ptssince 2009
from 82.9% in 2009
US average: 68.9%
Carpooled to work
10.8%
+3.0 ptssince 2009
from 7.8% in 2009
US average: 8.5%
Public transit
0.2%
−0.2 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
8.7%
+5.9 ptssince 2009
from 2.7% in 2009
US average: 15.0%
Walked to work
1.9%
−1.0 ptssince 2009
from 2.9% in 2009
US average: 2.4%
Biked to work
0.9%
−0.7 ptssince 2009
from 1.6% in 2009
US average: 0.4%
No vehicle available
7.7%
+0.9 ptssince 2009
from 6.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.6%
−2.0 ptssince 2011
from 8.5% in 2011
US average: 5.2%
Labor force participation
62.7%
+3.5 ptssince 2011
from 59.2% in 2011
US average: 63.5%
Self-employed
8.2%
−1.1 ptssince 2009
from 9.2% in 2009
US average: 13.1%
Management & professional
28.5%
−31.7 ptssince 2009
from 60.3% in 2009
US average: 42.5%
Section 08

People & community

Male
47.4%
+0.8 ptssince 2009
from 46.6% in 2009
Female
52.6%
−0.8 ptssince 2009
from 53.4% in 2009
Foreign born
1.8%
−1.2 ptssince 2009
from 3.0% in 2009
US average: 14.1%
Veterans
8.4%
−38.0 ptssince 2009
from 46.4% in 2009
US average: 6.2%
With a disability
18.0%
+3.1 ptssince 2012
from 14.9% in 2012
US average: 13.3%
Uninsured
6.0%
−86.5 ptssince 2013
from 92.5% in 2013
US average: 8.4%
Broadband at home
88.3%
+16.7 ptssince 2017
from 71.6% in 2017
US average: 91.0%
English only at home
95.5%
+1.2 ptssince 2016
from 94.4% in 2016
US average: 77.7%
Spanish at home
1.1%
+0.1 ptssince 2016
from 1.0% in 2016
US average: 13.6%
Drill deeper

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Frequently asked

How many people live in Wisconsin Rapids, Wisconsin?

Wisconsin Rapids, Wisconsin has about 18,722 residents according to the 2024 American Community Survey.

What is the median household income in Wisconsin Rapids, Wisconsin?

The typical household in Wisconsin Rapids, Wisconsin earns about $55,253 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids, Wisconsin expensive?

In Wisconsin Rapids, Wisconsin, the median home is worth about $131,900, and the typical rent is about $888 a month.

How educated are people in Wisconsin Rapids, Wisconsin?

About 18.1% of adults age 25 and over in Wisconsin Rapids, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids, Wisconsin?

About 14.8% of people in Wisconsin Rapids, Wisconsin live below the federal poverty line.

Has Wisconsin Rapids, Wisconsin grown since 1990?

Yes, Wisconsin Rapids, Wisconsin has grown since 1990. The population has added about 462 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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