Wisconsin Rapids is home to 18,722 people in Wisconsin. 18% of adults hold a bachelor's degree, below the 36% national rate. Home values have more than doubled since 2000, reaching $131,900. 2% of locals were born outside the United States. Households here earn about 29% less than in Wisconsin as a whole. Owners hold 56% of the housing stock.
At a glance
Lower income
median household income $55,253, below the US median
US median: $82,259
Mid-age
median age 38.3
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Wisconsin Rapids
What changed most since 1990
Adults with a bachelor's degree12.4% → 18.1%(+5.7 pts)US over the same years: +15.3 pts
White share97.5% → 89.3%(−8.2 pts)US over the same years: −17.8 pts
Homes owned by their occupants64.5% → 56.1%(−8.4 pts)US over the same years: +0.9 pts
Wisconsin Rapids's population equals 25% of Wood County's. Its number of households without a car equals 37% of the county's. Its number of residents living in poverty equals 35% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)27.4%(331)
US avg: 26.4%
Gulf War (1990s)14.3%(172)
US avg: 24.3%
Vietnam era30.9%(373)
US avg: 33.1%
Korean War16%(193)
US avg: 4.5%
World War II2.2%(27)
US avg: 1%
Share of the 1,207 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Wisconsin Rapids, decade by decade
Wisconsin Rapids population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
18,260
$61,823
$107,043
12.4%
6.2
2000
18,435
$63,678
$123,326
15.0%
16.0
2010
18,367
$55,208
$123,286
13.1%
21.9
2020
18,877
$54,039
$108,477
14.8%
32.5
2024
18,722
$55,253
$131,900
18.1%
25.0
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
