United States › Wisconsin › Wisconsin Rapids CITY
Wisconsin Rapids Wisconsin · 18,654 residents (2025 est.) · 13.9 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
Wisconsin Rapids is home to 18,722 people in Wisconsin. 18% of adults hold a bachelor's degree, below the 36% national rate. Home values have more than doubled since 2000, reaching $131,900. 2% of locals were born outside the United States. Households here earn about 29% less than in Wisconsin as a whole. Owners hold 56% of the housing stock.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 38.3
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 18,435 in 2000
18,654 in 2025 (Census Bureau estimate)
1,347 / sq mi
+7%since 2009
from 1,261 / sq mi in 2009
US average: 281
from 37.6 in 2000
US average: 38.9
Population, 1990 – 2024
17K 18K 18K 19K 19K 1990 2000 2010 2020 2024 Wisconsin Rapids Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $55,253
−13%inflation adjusted, since 2000
from $34,956 in 2000
US average: $82,259
from $17,723 in 2000
US average: $44,673
Households earning $100K+
from 13.9% in 2009
US average: 53.3%
from 9.1% in 2000
US average: 12.5%
from 0.381 in 2010
US average: 0.476
Workforce by industry, 2024
Public administration 5.3%
Professional, scientific, technical 5.1%
Transportation & warehousing 2.7%
Arts, entertainment, food 1.8%
Agriculture, forestry, fishing 1.2%
Education & health services 0.4%
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$131,900
+7%inflation adjusted, since 2000
from $67,700 in 2000
US average: $376,019
$888
+5%inflation adjusted, since 2000
from $466 in 2000
US average: $1,442
from 64.4% in 2000
43.9% rent
from 6.0% in 2009
US average: 10.0%
from 2.14 people in 2009
US average: 2.54
from 25.4% in 2009
US average: 22.9%
from 43.8% in 2009
US average: 47.4%
from 2.2 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 93.3%(17,195)
Hispanic / Latino 1.3%(242)
2024
White, non-Hispanic 89.3%(16,711)
Hispanic / Latino 3.6%(675)
from 24 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 21 more ancestry groups with data from 15.0% in 2000
US average: 35.6%
High school or higher
from 82.5% in 2000
US average: 89.6%
from 3.6% in 2000
US average: 14.0%
Section 06
Commute & transportation from 11.9 min in 2000
US average: 26.5
from 82.9% in 2009
US average: 68.9%
from 7.8% in 2009
US average: 8.5%
from 0.4% in 2009
US average: 3.2%
from 2.7% in 2009
US average: 15.0%
from 2.9% in 2009
US average: 2.4%
from 1.6% in 2009
US average: 0.4%
from 6.8% in 2009
US average: 8.3%
Section 07
Work & employment from 8.5% in 2011
US average: 5.2%
from 59.2% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 75.1% in 2020
US average: 74.6%
from 9.2% in 2009
US average: 13.1%
from 22.8% in 2009
US average: 42.5%
Section 08
People & community from 3.0% in 2009
US average: 14.1%
from 12.1% in 2009
US average: 6.2%
from 14.9% in 2012
US average: 13.3%
from 7.5% in 2013
US average: 8.4%
from 71.6% in 2017
US average: 91.0%
Computer in household
from 87.0% in 2020
US average: 95.5%
from 74.4% in 2020
US average: 87.7%
from 94.4% in 2016
US average: 77.7%
from 1.0% in 2016
US average: 13.6%
Marital status
Men 15+
Never married 41.8%(2,871)
Women 15+
Never married 32.1%(2,639)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 7.5% in 2013
US average: 8.4%
from 44.3% in 2020
US average: 54.8%
Direct-purchase
from 17.0% in 2020
US average: 13.8%
from 24.5% in 2020
US average: 18.4%
from 33.2% in 2020
US average: 20.9%
VA health care
from 4.5% in 2020
US average: 2.2%
Any private
from 59.4% in 2020
US average: 67.1%
Any public
from 53.0% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 27.4%(331)
Gulf War (1990s) 14.3%(172)
Share of the 1,207 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Drill deeper
Places similar to Wisconsin Rapids Head to head
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WISCONSIN RAPIDS VS
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Frequently asked
How many people live in Wisconsin Rapids, Wisconsin? Wisconsin Rapids, Wisconsin has about 18,722 residents according to the 2024 American Community Survey.
What is the median household income in Wisconsin Rapids, Wisconsin? The typical household in Wisconsin Rapids, Wisconsin earns about $55,253 a year. Half of households make more than that, and half make less.
Is Wisconsin Rapids, Wisconsin expensive? In Wisconsin Rapids, Wisconsin, the median home is worth about $131,900, and the typical rent is about $888 a month.
How educated are people in Wisconsin Rapids, Wisconsin? About 18.1% of adults age 25 and over in Wisconsin Rapids, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Wisconsin Rapids, Wisconsin? About 14.8% of people in Wisconsin Rapids, Wisconsin live below the federal poverty line.
Has Wisconsin Rapids, Wisconsin grown since 1990? Yes, Wisconsin Rapids, Wisconsin has grown since 1990. The population has added about 462 residents, a change of about 3 percent over that period.
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