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CITY · 2010 ACS

Wisconsin Rapids

Wisconsin · 18,367 residents · 13.894 sq mi
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The short version

Wisconsin Rapids has notably lower household income than the US average, with a median household income of $38,377. Population has held roughly steady since 2000. 13% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value is $85,700. Households here earn about 26% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 41.1
US median: 37.2
Less educated
13% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
18,367
Unchangedsince 2000
from 18,435 in 2000
1990 – 2025
Population density
1,322 / sq mi
Unchangedsince 2000
from 1,327 / sq mi in 2000
US average: 261
Median age
41.1
+9%since 2000
from 37.6 in 2000
US average: 37.2
Population, 1990 – 2024
17K18K18K19K19K1990201020202024Wisconsin Rapids
202419K
1990201020202024
Section 02

Income & economy

Median household income
$38,377
−13%inflation adjusted, since 2000
from $34,956 in 2000
US average: $52,703
1990 – 2024
Per capita income
$20,517
+16%since 2000
from $17,723 in 2000
US average: $27,286
Households earning $100K+
14.0%
Unchangedsince 2009
from 13.9% in 2009
US average: 33.3%
Poverty rate
13.0%
+3.8 ptssince 2000
from 9.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.381
US average: 0.461
Workforce by industry, 2010
Retail trade20.3%
US avg: 10.9%
Information11.4%
US avg: 11.5%
Wholesale trade6.7%
US avg: 7.2%
Other services5.5%
US avg: 7%
Finance & insurance5.2%
US avg: 5.1%
Professional, scientific, technical5%
US avg: 4.2%
Public administration4.1%
US avg: 4.9%
Arts, entertainment, food3.1%
US avg: 2.4%
Agriculture, forestry, fishing2.4%
US avg: 1.9%
Construction2.4%
US avg: 1.4%
Transportation & warehousing1.9%
US avg: 3.1%
Education & health services0.2%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$85,700
Unchangedinflation adjusted, since 2000
from $67,700 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$550
−7%inflation adjusted, since 2000
from $466 in 2000
US average: $853
Owner-occupied
38.0%
−26.5 ptssince 2000
from 64.4% in 2000
39.2% rent
Vacancy rate
5.2%
−0.8 ptssince 2009
from 6.0% in 2009
US average: 12.1%
Owner cost-burdened
23.8%
−1.6 ptssince 2009
from 25.4% in 2009
US average: 30.9%
Renter cost-burdened
49.6%
+5.8 ptssince 2009
from 43.8% in 2009
US average: 46.8%
Afford Score
2.2
+15%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Wisconsin Rapids on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(17,195)
Black0.3%(63)
Hispanic / Latino1.3%(242)
Asian3.5%(638)
Other0%
Diversity Score12.5%(2,301)
2010
White, non-Hispanic90.6%(16,646)
Black0.7%(132)
Hispanic / Latino2.9%(535)
Asian3.6%(664)
Other3.7%(674)
Diversity Score25%(4,592)
Diversity Score
25
+100%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.1%
−1.9 ptssince 2000
from 15.0% in 2000
US average: 27.9%
High school or higher
86.7%
+4.2 ptssince 2000
from 82.5% in 2000
US average: 84.9%
Graduate degree
4.7%
+1.1 ptssince 2000
from 3.6% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
17.7 min
+49%since 2000
from 11.9 min in 2000
US average: 25.2
Drive alone to work
82.3%
−0.5 ptssince 2009
from 82.9% in 2009
US average: 76.2%
Carpooled to work
9.6%
+1.7 ptssince 2009
from 7.8% in 2009
US average: 10.4%
Public transit
0.4%
Unchangedsince 2009
from 0.4% in 2009
US average: 4.7%
Worked from home
2.3%
−0.5 ptssince 2009
from 2.7% in 2009
US average: 4.1%
Walked to work
2.3%
−0.5 ptssince 2009
from 2.9% in 2009
US average: 2.8%
Biked to work
1.3%
−0.3 ptssince 2009
from 1.6% in 2009
US average: 0.5%
No vehicle available
6.2%
−0.5 ptssince 2009
from 6.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.2%
+1.0 ptssince 2009
from 9.2% in 2009
US average: 12.9%
Management & professional
21.5%
−38.8 ptssince 2009
from 60.3% in 2009
US average: 35.2%
Section 08

People & community

Male
46.7%
+0.1 ptssince 2009
from 46.6% in 2009
Female
53.3%
−0.1 ptssince 2009
from 53.4% in 2009
Foreign born
3.5%
+0.5 ptssince 2009
from 3.0% in 2009
US average: 12.8%
Veterans
11.6%
−34.7 ptssince 2009
from 46.4% in 2009
US average: 9.9%
Drill deeper

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Head to head

Compare Wisconsin Rapids to nearby cities

WISCONSIN RAPIDS VS
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Income$88,042+129%
Home value$269,800+215%
Population14,274−23%
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WISCONSIN RAPIDS VS
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Income$58,031+51%
Home value$195,400+128%
Population26,377+41%
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WISCONSIN RAPIDS VS
Marshfield
Income$58,407+52%
Home value$177,800+107%
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WISCONSIN RAPIDS VS
Kronenwetter
Income$115,044+200%
Home value$273,300+219%
Population8,413−55%
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Frequently asked

How many people live in Wisconsin Rapids, Wisconsin?

Wisconsin Rapids, Wisconsin has about 18,367 residents according to the 2010 American Community Survey.

What is the median household income in Wisconsin Rapids, Wisconsin?

The typical household in Wisconsin Rapids, Wisconsin earns about $38,377 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids, Wisconsin expensive?

In Wisconsin Rapids, Wisconsin, the median home is worth about $85,700, and the typical rent is about $550 a month.

How educated are people in Wisconsin Rapids, Wisconsin?

About 13.1% of adults age 25 and over in Wisconsin Rapids, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids, Wisconsin?

About 13.0% of people in Wisconsin Rapids, Wisconsin live below the federal poverty line.

Has Wisconsin Rapids, Wisconsin grown since 1990?

Yes, Wisconsin Rapids, Wisconsin has grown since 1990. The population has added about 107 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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