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CITY · 2020 ACS

Wisconsin Rapids

Wisconsin · 18,877 residents · 13.9 sq mi
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The short version

Wisconsin Rapids is home to 18,877 people in Wisconsin. 15% of adults hold a bachelor's degree, below the 33% national rate. Median home value sits at $89,500. People stay put here: 74% were in the same home a year ago. That trails the Wisconsin median by roughly 30%. 3% of locals were born outside the United States.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 41.9
US median: 38.8
Less educated
15% hold a bachelor's degree
US average: 33%
More affordable
home values down 12%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

18,877
+2%since 2000
from 18,435 in 2000
1990 – 2025
41.9
+11%since 2000
from 37.6 in 2000
US average: 38.8
Land area
13.9 sq mi
Population, 19902024
17K18K18K19K19K19902000201020202024Wisconsin Rapids
202419K
1990201020202024
Age distribution, 2020
Under 55.9%(1,117)
US avg: 5.6%
5 to 95.6%(1,065)
US avg: 6.1%
10 to 146.1%(1,160)
US avg: 6.5%
15 to 195.5%(1,043)
US avg: 6.6%
20 to 245.8%(1,091)
US avg: 6.7%
25 to 3413%(2,451)
US avg: 13.5%
35 to 4411.2%(2,115)
US avg: 12.7%
45 to 5411.2%(2,108)
US avg: 12.3%
55 to 6413.3%(2,517)
US avg: 13.1%
65 to 7410.8%(2,035)
US avg: 10%
75 to 847.2%(1,350)
US avg: 4.9%
85 and over4.4%(825)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$44,585
−15%inflation adjusted, since 2000
from $34,956 in 2000
US average: $66,278
1990 – 2024
$24,780
+40%since 2000
from $17,723 in 2000
US average: $35,364
Households earning $100K+
19.6%
+5.7 ptssince 2009
from 13.9% in 2009
US average: 43.9%
14.7%
+5.6 ptssince 2000
from 9.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.2%
US avg: 10%
Information12.6%
US avg: 11.1%
Wholesale trade5.6%
US avg: 6.7%
Finance & insurance4.8%
US avg: 5.5%
Other services4.6%
US avg: 6.6%
Professional, scientific, technical4.1%
US avg: 4.7%
Public administration3.8%
US avg: 4.7%
Arts, entertainment, food3.7%
US avg: 2%
Agriculture, forestry, fishing3%
US avg: 1.7%
Construction3%
US avg: 1.2%
Transportation & warehousing0.9%
US avg: 2.5%
Education & health services0.7%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$89,500
−12%inflation adjusted, since 2000
from $67,700 in 2000
US average: $265,253
1990 – 2024
$767
+10%inflation adjusted, since 2000
from $466 in 2000
US average: $1,124
57.0%
−7.4 ptssince 2000
from 64.4% in 2000
43.0% rent
2.05 people
−4%since 2009
from 2.14 people in 2009
US average: 2.61
2.0
−7%since 2009
from 2.2 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.3%(17,195)
Black0.3%(63)
Hispanic / Latino1.3%(242)
Asian3.5%(638)
Other0%
2020
White, non-Hispanic85.7%(16,184)
Black1.2%(235)
Hispanic / Latino4.6%(867)
Asian3.5%(661)
Other3.5%(665)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican5.5%(968)
Cuban0.1%(24)
Asian origin
Hmong4%(700)
Pakistani0.1%(19)
Filipino0.1%(18)
Ancestry
German39.6%(7,000)
Polish13.1%(2,316)
Irish10.2%(1,809)
English5.9%(1,040)
Norwegian5.9%(1,037)
American5.3%(931)
French4.7%(836)
Swedish3.2%(562)
Dutch2.6%(453)
Italian2.4%(428)
Danish1.5%(258)
+ 18 more ancestry groups with data
Czech1%(173)
Greek1%(172)
Welsh0.7%(126)
British0.7%(120)
Scottish0.6%(106)
Swiss0.5%(90)
Romanian0.4%(66)
Ukrainian0.3%(61)
Belgian0.2%(43)
Austrian0.2%(42)
Lithuanian0.2%(36)
Croatian0.1%(21)
West Indian0.1%(17)
Jamaican0.1%(17)
Russian0.1%(16)
Scotch-Irish0.1%(12)
Finnish0.1%(10)
Section 05

Education

14.8%
−0.2 ptssince 2000
from 15.0% in 2000
US average: 32.9%
High school or higher
89.8%
+7.3 ptssince 2000
from 82.5% in 2000
US average: 88.5%
4.7%
+1.1 ptssince 2000
from 3.6% in 2000
US average: 12.7%
Section 06

Commute & transportation

22.4 min
+88%since 2000
from 11.9 min in 2000
US average: 26.9
83.3%
+0.5 ptssince 2009
from 82.9% in 2009
US average: 75.1%
7.6%
+0.8 ptssince 2009
from 6.8% in 2009
US average: 8.4%
Section 07

Work & employment

7.3%
−1.2 ptssince 2011
from 8.5% in 2011
US average: 5.4%
60.9%
+1.8 ptssince 2011
from 59.2% in 2011
US average: 63.4%
Women 20-64 in the labor force
75.1%
US average: 73.3%
24.9%
+2.1 ptssince 2009
from 22.8% in 2009
US average: 39.3%
Section 08

People & community

45.9%
−0.7 ptssince 2009
from 46.6% in 2009
54.1%
+0.7 ptssince 2009
from 53.4% in 2009
3.1%
+0.1 ptssince 2009
from 3.0% in 2009
US average: 13.5%
5.8%
−1.7 ptssince 2013
from 7.5% in 2013
US average: 8.8%
Computer in household
87.0%
US average: 91.9%
74.4%
US average: 86.2%
Marital status (2024)
Men 15+
Never married41.8%(2,871)
Married43.2%(2,966)
Widowed4.2%(286)
Divorced10.8%(739)
Women 15+
Never married32.1%(2,639)
Married36.3%(2,986)
Widowed10.5%(864)
Divorced21.1%(1,731)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

5.8%
−1.7 ptssince 2013
from 7.5% in 2013
US average: 8.8%
44.3%
US average: 55.4%
Direct-purchase
17.0%
US average: 13.7%
24.5%
US average: 17.6%
33.2%
US average: 20.0%
VA health care
4.5%
US average: 2.3%
Any private
59.4%
US average: 68.1%
Any public
53.0%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)19.8%(245)
US avg: 20.6%
Gulf War (1990s)18.5%(229)
US avg: 21.4%
Vietnam era26.5%(327)
US avg: 35.2%
Korean War10.6%(131)
US avg: 7.6%
World War II5.5%(68)
US avg: 2.9%

Share of the 1,236 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Wisconsin Rapids, Wisconsin?

Wisconsin Rapids, Wisconsin has about 18,877 residents according to the 2020 American Community Survey.

What is the median household income in Wisconsin Rapids, Wisconsin?

The typical household in Wisconsin Rapids, Wisconsin earns about $44,585 a year. Half of households make more than that, and half make less.

Is Wisconsin Rapids, Wisconsin expensive?

In Wisconsin Rapids, Wisconsin, the median home is worth about $89,500, and the typical rent is about $767 a month.

How educated are people in Wisconsin Rapids, Wisconsin?

About 14.8% of adults age 25 and over in Wisconsin Rapids, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wisconsin Rapids, Wisconsin?

About 14.7% of people in Wisconsin Rapids, Wisconsin live below the federal poverty line.

Has Wisconsin Rapids, Wisconsin grown since 1990?

Yes, Wisconsin Rapids, Wisconsin has grown since 1990. The population has added about 617 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →