CensusEasy
CITY

Nekoosa

Wisconsin · 2,402 residents (2025 est.) · 3.384 sq mi
Time machine
COMPARE TO
Part of the Wisconsin Rapids micropolitan area
Compare
The short version

Nekoosa has notably lower household income than the US average, with a median household income of $46,458. Population has declined 7% since 2000. 10% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $116,900. Households here earn about 40% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.1
US median: 38.9
Less educated
10% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,420
−7%since 2000
from 2,590 in 2000
1990 – 2025
Population density
715 / sq mi
−7%since 2000
from 765 / sq mi in 2000
US average: 281
Median age
43.1
+18%since 2000
from 36.6 in 2000
US average: 38.9

PEP 2025 EST:2,402 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K2K2K3K3K1990201020202024Nekoosa
20242K
1990201020202024
Section 02

Income & economy

Median household income
$46,458
−35%inflation adjusted, since 2000
from $39,375 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,814
+69%since 2000
from $17,063 in 2000
US average: $44,673
Households earning $100K+
30.7%
+18.4 ptssince 2009
from 12.3% in 2009
US average: 53.3%
Poverty rate
16.6%
+6.9 ptssince 2000
from 9.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.415
+14%since 2010
from 0.364 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade22.3%
US avg: 9.9%
Information8%
US avg: 10.8%
Finance & insurance7.4%
US avg: 5.9%
Professional, scientific, technical6.4%
US avg: 5.1%
Wholesale trade5.5%
US avg: 6.9%
Agriculture, forestry, fishing2.5%
US avg: 1.6%
Construction2.5%
US avg: 1.2%
Transportation & warehousing2.4%
US avg: 2.2%
Arts, entertainment, food1.7%
US avg: 1.9%
Other services1.4%
US avg: 6.7%
Public administration1.4%
US avg: 4.8%
Education & health services1%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$116,900
+2%inflation adjusted, since 2000
from $62,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$699
−6%inflation adjusted, since 2000
from $409 in 2000
US average: $1,442
Owner-occupied
63.6%
−10.4 ptssince 2000
from 74.0% in 2000
36.4% rent
Vacancy rate
4.6%
+0.7 ptssince 2009
from 3.9% in 2009
US average: 10.0%
Owner cost-burdened
27.9%
−0.7 ptssince 2009
from 28.7% in 2009
US average: 22.9%
Renter cost-burdened
28.3%
−15.9 ptssince 2009
from 44.2% in 2009
US average: 47.4%
Afford Score
2.5
+58%since 2000
from 1.6 in 2000
1990 – 2024
Gentrification Score
27
RELATED:See current rent listings in Nekoosa on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(2,491)
Black0.1%(3)
Hispanic / Latino1.8%(47)
Asian0.3%(8)
Other0%
Diversity Score5.6%(145)
2024
White, non-Hispanic83.8%(2,029)
Black0.7%(18)
Hispanic / Latino3.3%(79)
Asian7.1%(173)
Other5%(121)
Diversity Score36%(872)
Diversity Score
36
+546%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.0%
−1.2 ptssince 2000
from 11.2% in 2000
US average: 35.6%
High school or higher
83.9%
−4.3 ptssince 2000
from 88.1% in 2000
US average: 89.6%
Graduate degree
2.9%
+1.3 ptssince 2000
from 1.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.4 min
+86%since 2000
from 12.6 min in 2000
US average: 26.5
Drive alone to work
75.7%
−11.1 ptssince 2009
from 86.7% in 2009
US average: 68.9%
Carpooled to work
4.6%
+0.3 ptssince 2009
from 4.3% in 2009
US average: 8.5%
Public transit
0.5%
+0.5 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
9.6%
+6.8 ptssince 2009
from 2.7% in 2009
US average: 15.0%
Walked to work
3.8%
−0.3 ptssince 2009
from 4.2% in 2009
US average: 2.4%
Biked to work
1.0%
+0.3 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
7.9%
+2.2 ptssince 2009
from 5.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
5.2%
−4.2 ptssince 2011
from 9.4% in 2011
US average: 5.2%
Labor force participation
53.2%
−11.1 ptssince 2011
from 64.3% in 2011
US average: 63.5%
Self-employed
10.3%
−4.0 ptssince 2009
from 14.3% in 2009
US average: 13.1%
Management & professional
21.5%
−44.4 ptssince 2009
from 65.8% in 2009
US average: 42.5%
Section 08

People & community

Male
47.0%
−1.6 ptssince 2009
from 48.6% in 2009
Female
53.0%
+1.6 ptssince 2009
from 51.4% in 2009
Foreign born
2.7%
+1.0 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
8.6%
−36.2 ptssince 2009
from 44.8% in 2009
US average: 6.2%
With a disability
23.3%
+11.9 ptssince 2012
from 11.4% in 2012
US average: 13.3%
Uninsured
3.7%
−89.9 ptssince 2013
from 93.6% in 2013
US average: 8.4%
Broadband at home
81.8%
+11.7 ptssince 2017
from 70.1% in 2017
US average: 91.0%
English only at home
94.0%
−4.5 ptssince 2016
from 98.5% in 2016
US average: 77.7%
Spanish at home
1.4%
+0.5 ptssince 2016
from 0.9% in 2016
US average: 13.6%
Drill deeper

Places similar to Nekoosa

Harlem
Pop 2,420
Bowling Green
Pop 2,448
Lake Placid
Pop 2,599
Cleveland
Pop 2,683
Places similar to Nekoosa
Head to head

Compare Nekoosa to nearby cities

NEKOOSA VS
Wisconsin Rapids
Income$55,253+19%
Home value$131,900+13%
Population18,654+677%
SEE FULL COMPARISON →
NEKOOSA VS
Plover
Income$88,042+90%
Home value$269,800+131%
Population14,274+494%
SEE FULL COMPARISON →
NEKOOSA VS
Stevens Point
Income$58,031+25%
Home value$195,400+67%
Population26,377+998%
SEE FULL COMPARISON →
NEKOOSA VS
Marshfield
Income$58,407+26%
Home value$177,800+52%
Population18,980+690%
SEE FULL COMPARISON →
Frequently asked

How many people live in Nekoosa, Wisconsin?

Nekoosa, Wisconsin has about 2,420 residents according to the 2024 American Community Survey.

What is the median household income in Nekoosa, Wisconsin?

The typical household in Nekoosa, Wisconsin earns about $46,458 a year. Half of households make more than that, and half make less.

Is Nekoosa, Wisconsin expensive?

In Nekoosa, Wisconsin, the median home is worth about $116,900, and the typical rent is about $699 a month.

How educated are people in Nekoosa, Wisconsin?

About 10.0% of adults age 25 and over in Nekoosa, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Nekoosa, Wisconsin?

About 16.6% of people in Nekoosa, Wisconsin live below the federal poverty line.

Has Nekoosa, Wisconsin grown since 1990?

Yes, Nekoosa, Wisconsin has shrunk since 1990. The population has lost about 137 residents, a change of about -5 percent over that period.

Keep going

Explore from here

Up the hierarchy
Wisconsin
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Nekoosa with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →