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CITY

Greenfield

Wisconsin · 37,159 residents (2025 est.) · 11.532 sq mi
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The short version

Greenfield has lower-than-average household income, with a median household income of $70,459. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $261,100.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.0
US median: 38.9
Average education
34% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
37,345
+5%since 2000
from 35,476 in 2000
1990 – 2025
Population density
3,238 / sq mi
+5%since 2000
from 3,076 / sq mi in 2000
US average: 281
Median age
42.0
+1%since 2000
from 41.7 in 2000
US average: 38.9

PEP 2025 EST:37,159 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
33K34K36K37K38K1990201020202024Greenfield
202437K
1990201020202024
Section 02

Income & economy

Median household income
$70,459
−13%inflation adjusted, since 2000
from $44,230 in 2000
US average: $82,259
1990 – 2024
Per capita income
$42,974
+81%since 2000
from $23,755 in 2000
US average: $44,673
Households earning $100K+
47.6%
+17.1 ptssince 2009
from 30.4% in 2009
US average: 53.3%
Poverty rate
8.6%
+3.9 ptssince 2000
from 4.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.419
+8%since 2010
from 0.387 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.4%
US avg: 9.9%
Information10.9%
US avg: 10.8%
Other services7%
US avg: 6.7%
Public administration6.1%
US avg: 4.8%
Finance & insurance5.9%
US avg: 5.9%
Professional, scientific, technical5.6%
US avg: 5.1%
Wholesale trade5.4%
US avg: 6.9%
Transportation & warehousing2.2%
US avg: 2.2%
Arts, entertainment, food1.5%
US avg: 1.9%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.3%
US avg: 1.2%
Education & health services0.3%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$261,100
+18%inflation adjusted, since 2000
from $121,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,170
−3%inflation adjusted, since 2000
from $659 in 2000
US average: $1,442
Owner-occupied
54.8%
−4.7 ptssince 2000
from 59.5% in 2000
45.2% rent
Vacancy rate
3.0%
−1.1 ptssince 2009
from 4.1% in 2009
US average: 10.0%
Owner cost-burdened
24.0%
−3.0 ptssince 2009
from 27.1% in 2009
US average: 22.9%
Renter cost-burdened
40.8%
−0.3 ptssince 2009
from 41.1% in 2009
US average: 47.4%
Afford Score
3.7
+35%since 2000
from 2.7 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in Greenfield on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.6%(32,512)
Black1%(342)
Hispanic / Latino3.9%(1,376)
Asian2.2%(796)
Other0%
Diversity Score17%(6,042)
2024
White, non-Hispanic67.4%(25,187)
Black4.1%(1,518)
Hispanic / Latino16.6%(6,201)
Asian7.2%(2,705)
Other4.6%(1,734)
Diversity Score63.6%(23,738)
Diversity Score
64
+273%since 2000
from 17 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.5%
+13.3 ptssince 2000
from 20.2% in 2000
US average: 35.6%
High school or higher
94.2%
+9.3 ptssince 2000
from 85.0% in 2000
US average: 89.6%
Graduate degree
10.8%
+5.3 ptssince 2000
from 5.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.2 min
+84%since 2000
from 12.1 min in 2000
US average: 26.5
Drive alone to work
76.7%
−8.1 ptssince 2009
from 84.8% in 2009
US average: 68.9%
Carpooled to work
6.8%
−1.7 ptssince 2009
from 8.5% in 2009
US average: 8.5%
Public transit
0.7%
−0.8 ptssince 2009
from 1.5% in 2009
US average: 3.2%
Worked from home
14.4%
+12.2 ptssince 2009
from 2.2% in 2009
US average: 15.0%
Walked to work
0.7%
−0.9 ptssince 2009
from 1.6% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.6%
+0.1 ptssince 2009
from 6.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.5%
−4.2 ptssince 2011
from 6.7% in 2011
US average: 5.2%
Labor force participation
64.8%
+0.6 ptssince 2011
from 64.2% in 2011
US average: 63.5%
Self-employed
13.2%
+4.8 ptssince 2009
from 8.5% in 2009
US average: 13.1%
Management & professional
43.5%
−21.1 ptssince 2009
from 64.7% in 2009
US average: 42.5%
Section 08

People & community

Male
47.2%
−0.9 ptssince 2009
from 48.1% in 2009
Female
52.8%
+0.9 ptssince 2009
from 51.9% in 2009
Foreign born
10.8%
+4.6 ptssince 2009
from 6.2% in 2009
US average: 14.1%
Veterans
6.3%
−41.4 ptssince 2009
from 47.6% in 2009
US average: 6.2%
With a disability
12.2%
−2.2 ptssince 2012
from 14.4% in 2012
US average: 13.3%
Uninsured
6.4%
−84.9 ptssince 2013
from 91.3% in 2013
US average: 8.4%
Broadband at home
90.5%
+13.6 ptssince 2017
from 76.9% in 2017
US average: 91.0%
English only at home
80.9%
−5.7 ptssince 2016
from 86.6% in 2016
US average: 77.7%
Spanish at home
9.7%
+3.5 ptssince 2016
from 6.2% in 2016
US average: 13.6%
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Frequently asked

How many people live in Greenfield, Wisconsin?

Greenfield, Wisconsin has about 37,345 residents according to the 2024 American Community Survey.

What is the median household income in Greenfield, Wisconsin?

The typical household in Greenfield, Wisconsin earns about $70,459 a year. Half of households make more than that, and half make less.

Is Greenfield, Wisconsin expensive?

In Greenfield, Wisconsin, the median home is worth about $261,100, and the typical rent is about $1,170 a month.

How educated are people in Greenfield, Wisconsin?

About 33.5% of adults age 25 and over in Greenfield, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Greenfield, Wisconsin?

About 8.6% of people in Greenfield, Wisconsin live below the federal poverty line.

Has Greenfield, Wisconsin grown since 1990?

Yes, Greenfield, Wisconsin has grown since 1990. The population has added about 3,942 residents, a change of about 12 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →