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CITY · 2020 ACS

Greenfield

Wisconsin · 37,803 residents · 11.532 sq mi
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The short version

Greenfield has roughly average household income, with a median household income of $61,988. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $184,400.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 43.1
US median: 38.8
Average education
29% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
37,803
+7%since 2000
from 35,476 in 2000
1990 – 2025
Population density
3,278 / sq mi
+7%since 2000
from 3,076 / sq mi in 2000
US average: 280
Median age
43.1
+3%since 2000
from 41.7 in 2000
US average: 38.8
Population, 1990 – 2024
33K34K36K37K38K1990201020202024Greenfield
202437K
1990201020202024
Section 02

Income & economy

Median household income
$61,988
−7%inflation adjusted, since 2000
from $44,230 in 2000
US average: $66,278
1990 – 2024
Per capita income
$36,851
+55%since 2000
from $23,755 in 2000
US average: $35,364
Households earning $100K+
39.2%
+8.7 ptssince 2009
from 30.4% in 2009
US average: 43.9%
Poverty rate
8.3%
+3.6 ptssince 2000
from 4.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade16.9%
US avg: 10%
Information12.4%
US avg: 11.1%
Other services8%
US avg: 6.6%
Public administration6.6%
US avg: 4.7%
Finance & insurance5.4%
US avg: 5.5%
Professional, scientific, technical4.3%
US avg: 4.7%
Wholesale trade3.6%
US avg: 6.7%
Transportation & warehousing2.6%
US avg: 2.5%
Arts, entertainment, food2.1%
US avg: 2%
Education & health services1.1%
US avg: 0.8%
Agriculture, forestry, fishing0.1%
US avg: 1.7%
Construction0.1%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$184,400
+1%inflation adjusted, since 2000
from $121,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$975
−2%inflation adjusted, since 2000
from $659 in 2000
US average: $1,124
Owner-occupied
56.8%
−2.7 ptssince 2000
from 59.5% in 2000
43.2% rent
Afford Score
3.0
+8%since 2000
from 2.7 in 2000
1990 – 2024
RELATED:See current rent listings in Greenfield on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.6%(32,512)
Black1%(342)
Hispanic / Latino3.9%(1,376)
Asian2.2%(796)
Other0%
Diversity Score17%(6,042)
2020
White, non-Hispanic72%(27,200)
Black3.9%(1,470)
Hispanic / Latino13.8%(5,201)
Asian5.9%(2,242)
Other3.5%(1,309)
Diversity Score55.8%(21,076)
Diversity Score
56
+227%since 2000
from 17 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.1%
+8.9 ptssince 2000
from 20.2% in 2000
US average: 32.9%
High school or higher
93.7%
+8.7 ptssince 2000
from 85.0% in 2000
US average: 88.5%
Graduate degree
8.1%
+2.7 ptssince 2000
from 5.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
23.2 min
+92%since 2000
from 12.1 min in 2000
US average: 26.9
Drive alone to work
85.1%
+0.3 ptssince 2009
from 84.8% in 2009
US average: 75.1%
No vehicle available
7.3%
+0.9 ptssince 2009
from 6.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.9%
−2.8 ptssince 2011
from 6.7% in 2011
US average: 5.4%
Labor force participation
65.1%
+0.9 ptssince 2011
from 64.2% in 2011
US average: 63.4%
Management & professional
37.9%
−26.7 ptssince 2009
from 64.7% in 2009
US average: 39.3%
Section 08

People & community

Male
47.7%
−0.4 ptssince 2009
from 48.1% in 2009
Female
52.3%
+0.4 ptssince 2009
from 51.9% in 2009
Foreign born
8.2%
+2.0 ptssince 2009
from 6.2% in 2009
US average: 13.5%
Uninsured
4.4%
−86.9 ptssince 2013
from 91.3% in 2013
US average: 8.8%
Drill deeper

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Compare Greenfield to nearby cities

GREENFIELD VS
Greendale
Income$94,769+53%
Home value$314,200+70%
Population14,426−61%
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GREENFIELD VS
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Income$67,611+9%
Home value$203,800+11%
Population60,119+62%
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GREENFIELD VS
Franklin
Income$106,894+72%
Home value$364,200+98%
Population36,687−1%
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GREENFIELD VS
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Income$101,091+63%
Home value$365,700+98%
Population39,953+8%
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Frequently asked

How many people live in Greenfield, Wisconsin?

Greenfield, Wisconsin has about 37,803 residents according to the 2020 American Community Survey.

What is the median household income in Greenfield, Wisconsin?

The typical household in Greenfield, Wisconsin earns about $61,988 a year. Half of households make more than that, and half make less.

Is Greenfield, Wisconsin expensive?

In Greenfield, Wisconsin, the median home is worth about $184,400, and the typical rent is about $975 a month.

How educated are people in Greenfield, Wisconsin?

About 29.1% of adults age 25 and over in Greenfield, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Greenfield, Wisconsin?

About 8.3% of people in Greenfield, Wisconsin live below the federal poverty line.

Has Greenfield, Wisconsin grown since 1990?

Yes, Greenfield, Wisconsin has grown since 1990. The population has added about 4,400 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →