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CITY

Green Bay

Wisconsin · 106,675 residents (2025 est.) · 45.479 sq mi
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The short version

Green Bay has lower-than-average household income, with a median household income of $66,206. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $207,200.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 36.0
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
106,253
+4%since 2000
from 102,313 in 2000
1990 – 2025
Population density
2,336 / sq mi
+5%since 2009
from 2,220 / sq mi in 2009
US average: 281
Median age
36.0
+8%since 2000
from 33.2 in 2000
US average: 38.9

PEP 2025 EST:106,675 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
95K99K102K105K108K1990201020202024Green Bay
2024106K
1990201020202024
Age distribution, 2024
Under 56.7%(7,120)
US avg: 5.6%
5 to 96.9%(7,290)
US avg: 6%
10 to 146.1%(6,454)
US avg: 6.4%
15 to 196.9%(7,360)
US avg: 6.6%
20 to 247.4%(7,829)
US avg: 6.5%
25 to 3414.6%(15,549)
US avg: 13.7%
35 to 4413.9%(14,756)
US avg: 13.2%
45 to 5411.7%(12,455)
US avg: 12.2%
55 to 6411.7%(12,483)
US avg: 12.7%
65 to 748.5%(9,080)
US avg: 10.2%
75 to 843.9%(4,183)
US avg: 5.1%
85 and over1.6%(1,694)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$66,206
−6%inflation adjusted, since 2000
from $38,820 in 2000
US average: $82,259
1990 – 2024
Per capita income
$35,940
+87%since 2000
from $19,269 in 2000
US average: $44,673
Households earning $100K+
43.3%
+20.9 ptssince 2009
from 22.4% in 2009
US average: 53.3%
Poverty rate
14.7%
+4.2 ptssince 2000
from 10.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.444
+1%since 2010
from 0.439 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.8%
US avg: 9.9%
Information11.1%
US avg: 10.8%
Other services6.4%
US avg: 6.7%
Public administration5.6%
US avg: 4.8%
Finance & insurance4.9%
US avg: 5.9%
Wholesale trade4.5%
US avg: 6.9%
Professional, scientific, technical4.3%
US avg: 5.1%
Transportation & warehousing3.3%
US avg: 2.2%
Arts, entertainment, food1.6%
US avg: 1.9%
Agriculture, forestry, fishing0.7%
US avg: 1.6%
Construction0.7%
US avg: 1.2%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$207,200
+18%inflation adjusted, since 2000
from $96,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$932
+3%inflation adjusted, since 2000
from $495 in 2000
US average: $1,442
Owner-occupied
57.9%
+1.9 ptssince 2000
from 56.0% in 2000
42.1% rent
Vacancy rate
4.2%
−4.2 ptssince 2009
from 8.4% in 2009
US average: 10.0%
Owner cost-burdened
15.1%
−11.2 ptssince 2009
from 26.3% in 2009
US average: 22.9%
Renter cost-burdened
42.9%
−3.3 ptssince 2009
from 46.1% in 2009
US average: 47.4%
Afford Score
3.1
+3%since 2009
from 3.0 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
53
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Green Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.2%(85,134)
Black1.3%(1,358)
Hispanic / Latino7.1%(7,294)
Asian3.7%(3,827)
Other0%
2024
White, non-Hispanic63.9%(67,919)
Black3.2%(3,449)
Hispanic / Latino18.8%(19,965)
Asian4.9%(5,186)
Other9.2%(9,734)
Diversity Score
68
+44%since 2009
from 47 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican13.9%(14,749)
Puerto Rican2.4%(2,512)
Colombian0.6%(654)
Honduran0.4%(427)
Spaniard0.3%(348)
Cuban0.2%(186)
Nicaraguan0.1%(137)
Peruvian0.1%(121)
Salvadoran0.1%(116)
Guatemalan0.1%(97)
+ 4 more hispanic origin groups with data
Dominican0.1%(64)
Chilean0%(19)
Asian origin
Hmong3%(3,227)
Asian Indian0.9%(949)
Filipino0.2%(242)
Korean0.1%(151)
Vietnamese0.1%(107)
Laotian0.1%(95)
Kazakh0.1%(87)
Chinese0.1%(83)
Japanese0.1%(59)
Burmese0%(30)
Malaysian0%(23)
Pakistani0%(20)
+ 3 more asian origin groups with data
Thai0%(8)
Pacific Islander origin
Chamorro0%(45)
Samoan0%(5)
Ancestry
German25.6%(27,235)
Irish7.8%(8,270)
Polish7.1%(7,587)
Belgian5.4%(5,686)
English4.6%(4,879)
American3.7%(3,975)
French2.8%(2,930)
Dutch2.5%(2,678)
Norwegian2.5%(2,672)
Italian2.4%(2,510)
French Canadian1.5%(1,614)
Swedish1.4%(1,473)
+ 35 more ancestry groups with data
Czech1.2%(1,276)
Scottish1.2%(1,263)
Finnish0.9%(973)
Danish0.6%(629)
Somali0.6%(590)
Hungarian0.4%(412)
Arab0.3%(298)
British0.3%(283)
Russian0.2%(233)
Scotch-Irish0.2%(230)
Lebanese0.2%(221)
Greek0.2%(216)
Welsh0.2%(209)
Swiss0.2%(189)
Bulgarian0.2%(175)
Lithuanian0.2%(175)
Ukrainian0.2%(169)
Austrian0.2%(166)
Croatian0.2%(163)
Brazilian0.1%(143)
West Indian0.1%(143)
Canadian0.1%(140)
Ethiopian0.1%(79)
Slovak0.1%(66)
Armenian0.1%(65)
Jamaican0.1%(56)
Romanian0.1%(55)
Slovene0%(51)
Serbian0%(48)
Latvian0%(33)
Israeli0%(23)
Egyptian0%(15)
Haitian0%(3)
RANKED:Largest German population · Largest Mexican population · Largest Irish population · Largest Polish population · Largest Belgian population
Section 05

Education

Bachelor's degree or higher
26.7%
+7.4 ptssince 2000
from 19.3% in 2000
US average: 35.6%
High school or higher
89.4%
+6.9 ptssince 2000
from 82.6% in 2000
US average: 89.6%
Graduate degree
7.9%
+2.9 ptssince 2000
from 5.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.2 min
+76%since 2000
from 10.9 min in 2000
US average: 26.5
Drive alone to work
74.8%
−7.3 ptssince 2009
from 82.1% in 2009
US average: 68.9%
Carpooled to work
9.5%
+1.1 ptssince 2009
from 8.3% in 2009
US average: 8.5%
Public transit
0.9%
−1.0 ptssince 2009
from 2.0% in 2009
US average: 3.2%
Worked from home
10.7%
+8.3 ptssince 2009
from 2.4% in 2009
US average: 15.0%
Walked to work
2.6%
−0.2 ptssince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.5%
−0.1 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
8.2%
−0.4 ptssince 2009
from 8.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.7%
−4.7 ptssince 2011
from 8.4% in 2011
US average: 5.2%
Labor force participation
67.8%
−0.7 ptssince 2011
from 68.5% in 2011
US average: 63.5%
Self-employed
9.4%
−1.3 ptssince 2009
from 10.6% in 2009
US average: 13.1%
Management & professional
33.4%
−27.2 ptssince 2009
from 60.5% in 2009
US average: 42.5%
Section 08

People & community

Male
49.7%
+0.5 ptssince 2009
from 49.2% in 2009
Female
50.3%
−0.5 ptssince 2009
from 50.8% in 2009
Foreign born
9.0%
+1.1 ptssince 2009
from 7.9% in 2009
US average: 14.1%
Veterans
5.9%
−42.8 ptssince 2009
from 48.6% in 2009
US average: 6.2%
With a disability
14.6%
+2.8 ptssince 2012
from 11.8% in 2012
US average: 13.3%
Uninsured
7.8%
−79.5 ptssince 2013
from 87.3% in 2013
US average: 8.4%
Broadband at home
90.4%
+14.3 ptssince 2017
from 76.1% in 2017
US average: 91.0%
English only at home
82.6%
−0.4 ptssince 2016
from 83.0% in 2016
US average: 77.7%
Spanish at home
11.8%
−0.1 ptssince 2016
from 11.8% in 2016
US average: 13.6%
Marital status
Men 15+
Never married44.3%(18,636)
Married42.1%(17,711)
Widowed2.4%(997)
Divorced11.3%(4,760)
Women 15+
Never married36%(15,591)
Married41.2%(17,825)
Widowed8.1%(3,488)
Divorced14.7%(6,381)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

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Frequently asked

How many people live in Green Bay, Wisconsin?

Green Bay, Wisconsin has about 106,253 residents according to the 2024 American Community Survey.

What is the median household income in Green Bay, Wisconsin?

The typical household in Green Bay, Wisconsin earns about $66,206 a year. Half of households make more than that, and half make less.

Is Green Bay, Wisconsin expensive?

In Green Bay, Wisconsin, the median home is worth about $207,200, and the typical rent is about $932 a month.

How educated are people in Green Bay, Wisconsin?

About 26.7% of adults age 25 and over in Green Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Green Bay, Wisconsin?

About 14.7% of people in Green Bay, Wisconsin live below the federal poverty line.

Has Green Bay, Wisconsin grown since 1990?

Yes, Green Bay, Wisconsin has grown since 1990. The population has added about 9,787 residents, a change of about 10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →