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CITY · 2020 ACS

Green Bay

Wisconsin · 107,395 residents · 45.479 sq mi
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The short version

Green Bay has lower-than-average household income, with a median household income of $52,214. Population has held roughly steady since 2000. Median home value is $142,000.

At a glance
Lower income
below the US median
US median: $66,278
Younger
median age 35.2
US median: 38.8
Less educated
24% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
107,395
+5%since 2000
from 102,313 in 2000
1990 – 2025
Population density
2,361 / sq mi
+5%since 2000
from 2,250 / sq mi in 2000
US average: 280
Median age
35.2
+6%since 2000
from 33.2 in 2000
US average: 38.8
Population, 1990 – 2024
95K99K102K105K108K1990201020202024Green Bay
2024106K
1990201020202024
Section 02

Income & economy

Median household income
$52,214
−11%inflation adjusted, since 2000
from $38,820 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,092
+46%since 2000
from $19,269 in 2000
US average: $35,364
Households earning $100K+
31.3%
+8.9 ptssince 2009
from 22.4% in 2009
US average: 43.9%
Poverty rate
15.5%
+4.9 ptssince 2000
from 10.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade20.4%
US avg: 10%
Information10.9%
US avg: 11.1%
Other services6.4%
US avg: 6.6%
Public administration5.5%
US avg: 4.7%
Finance & insurance5.2%
US avg: 5.5%
Professional, scientific, technical4.9%
US avg: 4.7%
Wholesale trade4.5%
US avg: 6.7%
Transportation & warehousing3.1%
US avg: 2.5%
Arts, entertainment, food1.6%
US avg: 2%
Agriculture, forestry, fishing1%
US avg: 1.7%
Construction1%
US avg: 1.2%
Education & health services0.3%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$142,000
−2%inflation adjusted, since 2000
from $96,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$768
+3%inflation adjusted, since 2000
from $495 in 2000
US average: $1,124
Owner-occupied
55.0%
−1.0 ptssince 2000
from 56.0% in 2000
45.0% rent
Afford Score
2.7
+10%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Green Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.2%(85,134)
Black1.3%(1,358)
Hispanic / Latino7.1%(7,294)
Asian3.7%(3,827)
Other0%
Diversity Score29%(29,674)
2020
White, non-Hispanic63.9%(68,646)
Black5.3%(5,743)
Hispanic / Latino17.9%(19,220)
Asian4.4%(4,688)
Other7.2%(7,685)
Diversity Score67.2%(72,146)
Diversity Score
67
+132%since 2000
from 29 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.4%
+5.1 ptssince 2000
from 19.3% in 2000
US average: 32.9%
High school or higher
87.5%
+4.9 ptssince 2000
from 82.6% in 2000
US average: 88.5%
Graduate degree
6.8%
+1.8 ptssince 2000
from 5.0% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.1 min
+67%since 2000
from 10.9 min in 2000
US average: 26.9
Drive alone to work
79.4%
−2.7 ptssince 2009
from 82.1% in 2009
US average: 75.1%
No vehicle available
8.0%
−0.6 ptssince 2009
from 8.6% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.7%
−4.7 ptssince 2011
from 8.4% in 2011
US average: 5.4%
Labor force participation
68.4%
−0.1 ptssince 2011
from 68.5% in 2011
US average: 63.4%
Management & professional
30.5%
−30.1 ptssince 2009
from 60.5% in 2009
US average: 39.3%
Section 08

People & community

Male
49.8%
+0.6 ptssince 2009
from 49.2% in 2009
Female
50.2%
−0.6 ptssince 2009
from 50.8% in 2009
Foreign born
9.7%
+1.8 ptssince 2009
from 7.9% in 2009
US average: 13.5%
Uninsured
7.8%
−79.5 ptssince 2013
from 87.3% in 2013
US average: 8.8%
Drill deeper

Places similar to Green Bay

Davenport
Pop 100,358
Springfield
Pop 112,989
Clearwater
Pop 114,364
Fort Myers
Pop 101,581
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Head to head

Compare Green Bay to nearby cities

GREEN BAY VS
Allouez
Income$91,250+75%
Home value$235,000+65%
Population13,838−87%
SEE FULL COMPARISON →
GREEN BAY VS
Bellevue
Income$84,672+62%
Home value$299,100+111%
Population16,776−84%
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GREEN BAY VS
Howard
Income$85,477+64%
Home value$315,700+122%
Population22,233−79%
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GREEN BAY VS
Ashwaubenon
Income$69,667+33%
Home value$266,600+88%
Population17,398−84%
SEE FULL COMPARISON →
Frequently asked

How many people live in Green Bay, Wisconsin?

Green Bay, Wisconsin has about 107,395 residents according to the 2020 American Community Survey.

What is the median household income in Green Bay, Wisconsin?

The typical household in Green Bay, Wisconsin earns about $52,214 a year. Half of households make more than that, and half make less.

Is Green Bay, Wisconsin expensive?

In Green Bay, Wisconsin, the median home is worth about $142,000, and the typical rent is about $768 a month.

How educated are people in Green Bay, Wisconsin?

About 24.4% of adults age 25 and over in Green Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Green Bay, Wisconsin?

About 15.5% of people in Green Bay, Wisconsin live below the federal poverty line.

Has Green Bay, Wisconsin grown since 1990?

Yes, Green Bay, Wisconsin has grown since 1990. The population has added about 10,929 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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