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CITY · 2010 ACS

Green Bay

Wisconsin · 104,057 residents · 45.479 sq mi
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The short version

Green Bay has lower-than-average household income, with a median household income of $42,135. Population has held roughly steady since 2000. Median home value is $132,100.

At a glance
Lower income
below the US median
US median: $52,703
Younger
median age 33.7
US median: 37.2
Less educated
21% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
104,057
+2%since 2000
from 102,313 in 2000
1990 – 2025
Population density
2,288 / sq mi
+2%since 2000
from 2,250 / sq mi in 2000
US average: 261
Median age
33.7
+2%since 2000
from 33.2 in 2000
US average: 37.2
Population, 1990 – 2024
95K99K102K105K108K1990201020202024Green Bay
2024106K
1990201020202024
Section 02

Income & economy

Median household income
$42,135
−14%inflation adjusted, since 2000
from $38,820 in 2000
US average: $52,703
1990 – 2024
Per capita income
$23,045
+20%since 2000
from $19,269 in 2000
US average: $27,286
Households earning $100K+
22.4%
Unchangedsince 2009
from 22.4% in 2009
US average: 33.3%
Poverty rate
15.5%
+5.0 ptssince 2000
from 10.5% in 2000
US average: 13.8%
Income inequality (Gini)
0.439
US average: 0.461
Workforce by industry, 2010
Retail trade18.6%
US avg: 10.9%
Information12.8%
US avg: 11.5%
Other services7.2%
US avg: 7%
Finance & insurance6.5%
US avg: 5.1%
Public administration5.8%
US avg: 4.9%
Professional, scientific, technical4.9%
US avg: 4.2%
Wholesale trade4.3%
US avg: 7.2%
Transportation & warehousing3%
US avg: 3.1%
Arts, entertainment, food1.7%
US avg: 2.4%
Education & health services1.6%
US avg: 0.9%
Agriculture, forestry, fishing0.8%
US avg: 1.9%
Construction0.7%
US avg: 1.4%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$132,100
+8%inflation adjusted, since 2000
from $96,300 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$617
−2%inflation adjusted, since 2000
from $495 in 2000
US average: $853
Owner-occupied
41.2%
−14.8 ptssince 2000
from 56.0% in 2000
43.7% rent
Vacancy rate
8.1%
−0.3 ptssince 2009
from 8.4% in 2009
US average: 12.1%
Owner cost-burdened
26.9%
+0.5 ptssince 2009
from 26.3% in 2009
US average: 30.9%
Renter cost-burdened
46.4%
+0.3 ptssince 2009
from 46.1% in 2009
US average: 46.8%
Afford Score
3.1
+26%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Green Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.2%(85,134)
Black1.3%(1,358)
Hispanic / Latino7.1%(7,294)
Asian3.7%(3,827)
Other0%
Diversity Score29%(29,674)
2010
White, non-Hispanic73.3%(76,249)
Black3.4%(3,544)
Hispanic / Latino13.4%(13,896)
Asian4%(4,159)
Other6.4%(6,687)
Diversity Score55.4%(57,682)
Diversity Score
55
+91%since 2000
from 29 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.7%
+1.3 ptssince 2000
from 19.3% in 2000
US average: 27.9%
High school or higher
85.4%
+2.8 ptssince 2000
from 82.6% in 2000
US average: 84.9%
Graduate degree
6.1%
+1.1 ptssince 2000
from 5.0% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
18.0 min
+66%since 2000
from 10.9 min in 2000
US average: 25.2
Drive alone to work
82.6%
+0.5 ptssince 2009
from 82.1% in 2009
US average: 76.2%
Carpooled to work
7.9%
−0.4 ptssince 2009
from 8.3% in 2009
US average: 10.4%
Public transit
1.7%
−0.3 ptssince 2009
from 2.0% in 2009
US average: 4.7%
Worked from home
2.7%
+0.3 ptssince 2009
from 2.4% in 2009
US average: 4.1%
Walked to work
2.7%
−0.1 ptssince 2009
from 2.8% in 2009
US average: 2.8%
Biked to work
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 0.5%
No vehicle available
8.3%
−0.3 ptssince 2009
from 8.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.1%
+0.5 ptssince 2009
from 10.6% in 2009
US average: 12.9%
Management & professional
26.7%
−33.9 ptssince 2009
from 60.5% in 2009
US average: 35.2%
Section 08

People & community

Male
48.9%
−0.3 ptssince 2009
from 49.2% in 2009
Female
51.1%
+0.3 ptssince 2009
from 50.8% in 2009
Foreign born
7.7%
−0.1 ptssince 2009
from 7.9% in 2009
US average: 12.8%
Veterans
10.3%
−38.3 ptssince 2009
from 48.6% in 2009
US average: 9.9%
Drill deeper

Places similar to Green Bay

Davenport
Pop 100,358
Springfield
Pop 112,989
Clearwater
Pop 114,364
Fort Myers
Pop 101,581
Places similar to Green Bay
Head to head

Compare Green Bay to nearby cities

GREEN BAY VS
Allouez
Income$91,250+117%
Home value$235,000+78%
Population13,838−87%
SEE FULL COMPARISON →
GREEN BAY VS
Bellevue
Income$84,672+101%
Home value$299,100+126%
Population16,776−84%
SEE FULL COMPARISON →
GREEN BAY VS
Howard
Income$85,477+103%
Home value$315,700+139%
Population22,233−79%
SEE FULL COMPARISON →
GREEN BAY VS
Ashwaubenon
Income$69,667+65%
Home value$266,600+102%
Population17,398−84%
SEE FULL COMPARISON →
Frequently asked

How many people live in Green Bay, Wisconsin?

Green Bay, Wisconsin has about 104,057 residents according to the 2010 American Community Survey.

What is the median household income in Green Bay, Wisconsin?

The typical household in Green Bay, Wisconsin earns about $42,135 a year. Half of households make more than that, and half make less.

Is Green Bay, Wisconsin expensive?

In Green Bay, Wisconsin, the median home is worth about $132,100, and the typical rent is about $617 a month.

How educated are people in Green Bay, Wisconsin?

About 20.7% of adults age 25 and over in Green Bay, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Green Bay, Wisconsin?

About 15.5% of people in Green Bay, Wisconsin live below the federal poverty line.

Has Green Bay, Wisconsin grown since 1990?

Yes, Green Bay, Wisconsin has grown since 1990. The population has added about 7,591 residents, a change of about 8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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