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METRO AREA

Green Bay Metro

Green Bay, WI · 3 counties · 336,756 residents (2025 est.) · 1,870.023 sq mi
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Notable rankings
#37Lowest unemploymentof 9252.5%
The short version

Green Bay has roughly average household income, with a median household income of $79,291. Population has grown 17% since 2000. Median home value has more than doubled since 2000, reaching $259,130. It ranks in the top 5% of US metro areas for household income.

At a glance
Average income
near the US median
US median: $82,259
Mid-age
median age 39.7
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
331,145
+17%since 2000
from 282,599 in 2000
1990 – 2025
Population density
177 / sq mi
+17%since 2000
from 151 / sq mi in 2000
US average: 281
Median age
39.7
+13%since 2000
from 35.0 in 2000
US average: 38.9

PEP 2025 EST:336,756 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
235K261K287K314K340K1990201020202024Green Bay
2024331K
1990201020202024
Section 02

Income & economy

Median household income
$79,291
−5%inflation adjusted, since 2000
from $45,598 in 2000
US average: $82,259
1990 – 2024
Per capita income
$42,042
+98%since 2000
from $21,197 in 2000
US average: $44,673
Households earning $100K+
52.9%
+22.4 ptssince 2009
from 30.6% in 2009
US average: 53.3%
Poverty rate
8.9%
+2.0 ptssince 2000
from 6.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.430
+2%since 2010
from 0.423 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.9%
US avg: 9.9%
Information10.3%
US avg: 10.8%
Other services7.3%
US avg: 6.7%
Wholesale trade6.6%
US avg: 6.9%
Public administration6.2%
US avg: 4.8%
Finance & insurance6%
US avg: 5.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Transportation & warehousing2.8%
US avg: 2.2%
Agriculture, forestry, fishing1.8%
US avg: 1.6%
Construction1.8%
US avg: 1.2%
Education & health services1.1%
US avg: 0.9%
Arts, entertainment, food1.1%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$259,130
+28%inflation adjusted, since 2000
from $111,245 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$991
+8%inflation adjusted, since 2000
from $502 in 2000
US average: $1,442
Owner-occupied
69.5%
+0.8 ptssince 2000
from 68.8% in 2000
30.5% rent
Vacancy rate
7.5%
−1.5 ptssince 2009
from 9.0% in 2009
US average: 10.0%
Owner cost-burdened
15.9%
−10.2 ptssince 2009
from 26.1% in 2009
US average: 22.9%
Renter cost-burdened
38.3%
−0.5 ptssince 2009
from 38.8% in 2009
US average: 47.4%
Afford Score
3.3
+34%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
59
RELATED:See current rent listings in Green Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.2%(257,772)
Black0.9%(2,637)
Hispanic / Latino3.2%(9,091)
Asian1.8%(5,003)
Other0%
Diversity Score14.6%(41,211)
Segregation Score0%
2024
White, non-Hispanic80.1%(265,332)
Black2%(6,662)
Hispanic / Latino8.9%(29,574)
Asian2.8%(9,174)
Other6.2%(20,403)
Diversity Score43.1%(142,824)
Segregation Score36.5%(120,962)
Diversity Score
43
+196%since 2000
from 15 in 2000
1990 – 2024
Segregation Score
37
−9%since 2020
from 40 in 2020
Section 05

Education

Bachelor's degree or higher
31.0%
+10.9 ptssince 2000
from 20.2% in 2000
US average: 35.6%
High school or higher
93.7%
+8.2 ptssince 2000
from 85.4% in 2000
US average: 89.6%
Graduate degree
9.5%
+4.2 ptssince 2000
from 5.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.9 min
+72%since 2000
from 12.2 min in 2000
US average: 26.5
Drive alone to work
76.9%
−6.2 ptssince 2009
from 83.1% in 2009
US average: 68.9%
Carpooled to work
7.3%
−0.6 ptssince 2009
from 7.9% in 2009
US average: 8.5%
Public transit
0.4%
−0.6 ptssince 2009
from 0.9% in 2009
US average: 3.2%
Worked from home
12.4%
+8.7 ptssince 2009
from 3.7% in 2009
US average: 15.0%
Walked to work
1.9%
−0.7 ptssince 2009
from 2.6% in 2009
US average: 2.4%
Biked to work
0.2%
−0.2 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
4.8%
−0.2 ptssince 2009
from 5.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.5%
−4.2 ptssince 2011
from 6.6% in 2011
US average: 5.2%
Labor force participation
66.8%
−3.4 ptssince 2011
from 70.3% in 2011
US average: 63.5%
Self-employed
10.8%
+0.4 ptssince 2009
from 10.3% in 2009
US average: 13.1%
Management & professional
38.2%
−23.5 ptssince 2009
from 61.7% in 2009
US average: 42.5%
Section 08

People & community

Male
50.2%
+0.3 ptssince 2009
from 49.9% in 2009
Female
49.8%
−0.3 ptssince 2009
from 50.1% in 2009
Foreign born
4.7%
+0.5 ptssince 2009
from 4.2% in 2009
US average: 14.1%
Veterans
6.6%
−42.9 ptssince 2009
from 49.5% in 2009
US average: 6.2%
With a disability
12.2%
+1.9 ptssince 2012
from 10.2% in 2012
US average: 13.3%
Uninsured
4.8%
−86.4 ptssince 2013
from 91.2% in 2013
US average: 8.4%
Broadband at home
91.3%
+11.5 ptssince 2017
from 79.8% in 2017
US average: 91.0%
English only at home
91.1%
+0.4 ptssince 2016
from 90.8% in 2016
US average: 77.7%
Spanish at home
5.7%
Unchangedsince 2016
from 5.7% in 2016
US average: 13.6%
In this metro

Principal cities

Green BayCENTRAL106,675
What's inside

3 component counties

Brown CountyCENTRAL275,803Oconto County40,195Kewaunee County20,758
Drill deeper

Metros similar to Green Bay

Hagerstown
Pop 315,280
Crestview
Pop 315,098
Sioux Falls
Pop 314,638
Lincoln
Pop 352,081
Places similar to Green Bay
Head to head

Compare Green Bay side by side

GREEN BAY VS
Hagerstown
Income$78,739−1%
Home value$280,152+8%
Population315,280−6%
SEE FULL COMPARISON →
GREEN BAY VS
Crestview
Income$81,995+3%
Home value$371,664+43%
Population315,098−6%
SEE FULL COMPARISON →
GREEN BAY VS
Sioux Falls
Income$82,081+4%
Home value$296,901+15%
Population314,638−7%
SEE FULL COMPARISON →
GREEN BAY VS
Lincoln
Income$75,185−5%
Home value$273,463+6%
Population352,081+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Green Bay, WI?

Green Bay, WI has about 331,145 residents according to the 2024 American Community Survey.

What is the median household income in Green Bay, WI?

The typical household in Green Bay, WI earns about $79,291 a year. Half of households make more than that, and half make less.

Is Green Bay, WI expensive?

In Green Bay, WI, the median home is worth about $259,130, and the typical rent is about $991 a month.

How educated are people in Green Bay, WI?

About 31.0% of adults age 25 and over in Green Bay, WI hold a bachelor's degree or higher.

What is the poverty rate in Green Bay, WI?

About 8.9% of people in Green Bay, WI live below the federal poverty line.

Has Green Bay, WI grown since 1990?

Yes, Green Bay, WI has grown since 1990. The population has added about 87,447 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →