METRO AREA
Green Bay Metro
Green Bay, WI · 3 counties · 336,756 residents (2025 est.) · 1,870 sq mi
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Notable rankings
#37Lowest unemploymentof 9252.5%The short version
Green Bay is a metro area of 331,145 people. Few US metro areas rank higher on income. The foreign-born share is 5%. The typical home is worth $259,130, having more than doubled since 2000. Growth has run 17% since 2000, or 48,546 more people. Median rent is $991 a month.
At a glance
Average income
median household income $79,291, near the US median
US median: $82,259
Mid-age
median age 39.7
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 28%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Green Bay
Among the 26 metro and micro areas based in Wisconsin
- 8th in household income$79,291
- 10th in share with a bachelor's degree31.0%
- 8th in home value$259,130
- 6th in diversity score42.5
Section 01
Population & growth
331,145
+17%since 2000
from 282,599 in 2000
336,756 in 2025 (Census Bureau estimate)
1990 – 2025
Land area
1,870 sq mi
Population, 1990 – 2024
2024331K
Age distribution, 2024
Under 55.6%(18,557)
5 to 96.1%(20,202)
10 to 146.6%(21,971)
15 to 196.7%(22,104)
20 to 246.2%(20,432)
25 to 3412.7%(42,021)
35 to 4413%(42,996)
45 to 5411.9%(39,425)
55 to 6413.8%(45,556)
65 to 7410.7%(35,510)
75 to 845.1%(16,738)
85 and over1.7%(5,633)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$79,291
−5%inflation adjusted, since 2000
from $45,598 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
52.9%
+22.4 ptssince 2009
from 30.6% in 2009
US average: 53.3%
Workforce by industry, 2024
Retail trade18.9%
Information10.3%
Other services7.3%
Wholesale trade6.6%
Public administration6.2%
Finance & insurance6%
Professional, scientific, technical4.9%
Transportation & warehousing2.8%
Agriculture, forestry, fishing1.8%
Construction1.8%
Education & health services1.1%
Arts, entertainment, food1.1%
Manufacturing0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$259,130
+28%inflation adjusted, since 2000
from $111,245 in 2000
US average: $376,019
1990 – 2024
3.3
+10%since 2009
from 3.0 in 2009
1990 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
59
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity
2000
White, non-Hispanic91.2%(257,772)
Black0.9%(2,637)
Hispanic / Latino3.2%(9,091)
Asian1.8%(5,003)
Other0%
2024
White, non-Hispanic80.1%(265,332)
Black2%(6,662)
Hispanic / Latino8.9%(29,574)
Asian2.8%(9,174)
Other6.2%(20,403)
43
+59%since 2009
from 27 in 2009
1990 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
37
−9%since 2020
from 40 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican6.3%(20,959)
Puerto Rican1%(3,377)
Central American0.5%(1,567)
South American0.4%(1,434)
Colombian0.2%(685)
Spaniard0.2%(507)
Honduran0.2%(499)
Cuban0.1%(469)
Nicaraguan0.1%(393)
Salvadoran0.1%(319)
Dominican0.1%(242)
Guatemalan0.1%(241)
+ 7 more hispanic origin groups with data
Peruvian0.1%(224)
Chilean0.1%(183)
Venezuelan0.1%(178)
Ecuadorian0%(94)
Costa Rican0%(85)
Argentine0%(70)
Panamanian0%(30)
Asian origin
Hmong1.5%(4,632)
Asian Indian0.7%(2,099)
Filipino0.2%(655)
Chinese0.1%(496)
Korean0.1%(271)
Vietnamese0.1%(211)
Burmese0.1%(178)
Nepalese0.1%(144)
Laotian0%(100)
Japanese0%(89)
Thai0%(89)
Kazakh0%(87)
+ 6 more asian origin groups with data
Ancestry
German33.4%(110,613)
Irish9.2%(30,584)
Polish9%(29,764)
Belgian6.5%(21,513)
English4.8%(15,967)
American4%(13,186)
Dutch3.8%(12,497)
French3.2%(10,563)
Norwegian2.8%(9,133)
Italian2.4%(8,093)
Czech2.1%(6,822)
Swedish1.7%(5,552)
+ 44 more ancestry groups with data
French Canadian1.3%(4,465)
Finnish1.1%(3,740)
Scottish0.8%(2,786)
Danish0.8%(2,529)
Subsaharan African0.4%(1,165)
Swiss0.3%(1,138)
Austrian0.3%(1,106)
Russian0.3%(1,066)
Welsh0.2%(814)
Greek0.2%(758)
Hungarian0.2%(731)
Ukrainian0.2%(692)
Arab0.2%(655)
British0.2%(644)
Scotch-Irish0.2%(620)
Somali0.2%(590)
Lithuanian0.2%(515)
Croatian0.2%(499)
Canadian0.1%(479)
Lebanese0.1%(390)
Romanian0.1%(281)
West Indian0.1%(277)
Slovak0.1%(239)
Portuguese0.1%(229)
Bulgarian0.1%(208)
Brazilian0.1%(185)
Slovene0%(159)
Latvian0%(132)
Ethiopian0%(123)
Jamaican0%(98)
Nigerian0%(93)
Serbian0%(89)
Armenian0%(78)
Haitian0%(59)
Egyptian0%(46)
Iranian0%(45)
Palestinian0%(44)
Israeli0%(23)
Jordanian0%(15)
Australian0%(11)
Moroccan0%(9)
Kenyan0%(7)
Syrian0%(4)
Turkish0%(3)
Section 05
Education
High school or higher
93.7%
+8.2 ptssince 2000
from 85.4% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Women 20-64 in the labor force
79.9%
+0.3 ptssince 2020
from 79.5% in 2020
US average: 74.6%
Section 08
People & community
Computer in household
95.2%
+4.2 ptssince 2020
from 91.0% in 2020
US average: 95.5%
Marital status
Men 15+
Never married35.5%(47,978)
Married51.6%(69,830)
Widowed2.6%(3,562)
Divorced10.3%(13,897)
Women 15+
Never married29.1%(39,291)
Married50.9%(68,809)
Widowed8.2%(11,075)
Divorced11.8%(15,973)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage
Direct-purchase
12.4%
−1.5 ptssince 2020
from 14.0% in 2020
US average: 13.8%
VA health care
2.3%
−0.2 ptssince 2020
from 2.5% in 2020
US average: 2.2%
Any private
72.2%
−3.5 ptssince 2020
from 75.7% in 2020
US average: 67.1%
Any public
34.3%
+3.3 ptssince 2020
from 30.9% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)24.9%(4,250)
Gulf War (1990s)18.6%(3,167)
Vietnam era35%(5,967)
Korean War3.4%(579)
World War II1.7%(288)
Share of the 17,056 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Green Bay, decade by decade
| Year | Population | Median household income | Median home value | Bachelor's degree+ | Diversity score |
|---|---|---|---|---|---|
| 1990 | 243,698 | $71,822 | $141,323 | 15.8% | 9.0 |
| 2000 | 282,599 | $83,064 | $202,649 | 20.2% | 20.7 |
| 2010 | 306,241 | $74,708 | $225,191 | 23.3% | 31.6 |
| 2020 | 328,268 | $78,708 | $215,930 | 28.1% | 43.1 |
| 2024 | 331,145 | $79,291 | $259,130 | 31.0% | 42.5 |
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
In this metro
Largest cities
Green BayCENTRAL106,675De Pere25,590Howard22,233Ashwaubenon17,398Bellevue16,776Allouez13,838Suamico13,153Hobart11,674Oconto4,640Wrightstown4,169Pulaski4,048Algoma3,225Oconto Falls3,012Denmark2,875Kewaunee2,793Luxemburg2,784Greenleaf1,404Gillett1,276Casco692Lena631Suring508Dyckesville391Sobieski382Abrams278Mountain250Lakewood182Townsend37
What's inside
3 component counties
Drill deeper
Metros similar to Green Bay
Hagerstown
Pop 315,280
Crestview
Pop 315,098
Sioux Falls
Pop 314,638
Lincoln
Pop 352,081
Places similar to Green BayHead to head
Compare Green Bay side by side
GREEN BAY VS
Hagerstown
Income$78,739−1%
Home value$280,152+8%
Population315,280−6%
SEE FULL COMPARISON →
GREEN BAY VS
Crestview
Income$81,995+3%
Home value$371,664+43%
Population315,098−6%
SEE FULL COMPARISON →
GREEN BAY VS
Sioux Falls
Income$82,081+4%
Home value$296,901+15%
Population314,638−7%
SEE FULL COMPARISON →
GREEN BAY VS
Lincoln
Income$75,185−5%
Home value$273,463+6%
Population352,081+5%
SEE FULL COMPARISON →
Frequently asked
How many people live in Green Bay, WI?
Green Bay, WI has about 331,145 residents according to the 2024 American Community Survey.
What is the median household income in Green Bay, WI?
The typical household in Green Bay, WI earns about $79,291 a year. Half of households make more than that, and half make less.
Is Green Bay, WI expensive?
In Green Bay, WI, the median home is worth about $259,130, and the typical rent is about $991 a month.
How educated are people in Green Bay, WI?
About 31.0% of adults age 25 and over in Green Bay, WI hold a bachelor's degree or higher.
What is the poverty rate in Green Bay, WI?
About 8.9% of people in Green Bay, WI live below the federal poverty line.
Has Green Bay, WI grown since 1990?
Yes, Green Bay, WI has grown since 1990. The population has added about 87,447 residents, a change of about 36 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024