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CITY

Oconto

Wisconsin · 4,640 residents (2025 est.) · 6.781 sq mi
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The short version

Oconto has notably lower household income than the US average, with a median household income of $61,506. Population has held roughly steady since 2000. 12% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $148,700. With a median age of 50.7, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 50.7
US median: 38.9
Less educated
12% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,625
−2%since 2000
from 4,708 in 2000
1990 – 2025
Population density
682 / sq mi
−2%since 2000
from 694 / sq mi in 2000
US average: 281
Median age
50.7
+37%since 2000
from 36.9 in 2000
US average: 38.9

PEP 2025 EST:4,640 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K5K5K5K5K1990201020202024Oconto
20245K
1990201020202024
Section 02

Income & economy

Median household income
$61,506
−2%inflation adjusted, since 2000
from $34,589 in 2000
US average: $82,259
1990 – 2024
Per capita income
$37,331
+80%since 2000
from $20,717 in 2000
US average: $44,673
Households earning $100K+
40.1%
+22.4 ptssince 2009
from 17.7% in 2009
US average: 53.3%
Poverty rate
12.3%
+3.5 ptssince 2000
from 8.8% in 2000
US average: 12.5%
Income inequality (Gini)
0.399
Unchangedsince 2010
from 0.398 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade27.1%
US avg: 9.9%
Information12.5%
US avg: 10.8%
Wholesale trade7.9%
US avg: 6.9%
Finance & insurance5.7%
US avg: 5.9%
Professional, scientific, technical4.2%
US avg: 5.1%
Other services2.5%
US avg: 6.7%
Public administration2.5%
US avg: 4.8%
Transportation & warehousing2.3%
US avg: 2.2%
Agriculture, forestry, fishing1.7%
US avg: 1.6%
Construction1.7%
US avg: 1.2%
Education & health services1.5%
US avg: 0.9%
Arts, entertainment, food0.5%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$148,700
+18%inflation adjusted, since 2000
from $69,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$785
−3%inflation adjusted, since 2000
from $446 in 2000
US average: $1,442
Owner-occupied
62.7%
−5.8 ptssince 2000
from 68.5% in 2000
37.3% rent
Vacancy rate
8.1%
−3.9 ptssince 2009
from 12.0% in 2009
US average: 10.0%
Owner cost-burdened
16.3%
−10.0 ptssince 2009
from 26.3% in 2009
US average: 22.9%
Renter cost-burdened
34.0%
−5.8 ptssince 2009
from 39.9% in 2009
US average: 47.4%
Afford Score
2.4
+20%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Oconto on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.3%(4,582)
Black0%(1)
Hispanic / Latino0.8%(37)
Asian0.2%(8)
Other0%
Diversity Score2.5%(116)
2024
White, non-Hispanic91.8%(4,247)
Black0.8%(38)
Hispanic / Latino4.6%(215)
Asian0%(0)
Other2.7%(125)
Diversity Score19.2%(889)
Diversity Score
19
+680%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
12.4%
+2.9 ptssince 2000
from 9.5% in 2000
US average: 35.6%
High school or higher
95.4%
+15.4 ptssince 2000
from 80.1% in 2000
US average: 89.6%
Graduate degree
4.6%
+2.0 ptssince 2000
from 2.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.9 min
+61%since 2000
from 14.8 min in 2000
US average: 26.5
Drive alone to work
79.2%
−3.0 ptssince 2009
from 82.1% in 2009
US average: 68.9%
Carpooled to work
11.7%
+1.1 ptssince 2009
from 10.7% in 2009
US average: 8.5%
Public transit
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
6.3%
+4.9 ptssince 2009
from 1.4% in 2009
US average: 15.0%
Walked to work
1.1%
−2.5 ptssince 2009
from 3.6% in 2009
US average: 2.4%
Biked to work
0.7%
+0.3 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
3.7%
−4.3 ptssince 2009
from 7.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.5%
−7.0 ptssince 2011
from 7.6% in 2011
US average: 5.2%
Labor force participation
61.3%
−3.1 ptssince 2011
from 64.4% in 2011
US average: 63.5%
Self-employed
12.5%
−2.0 ptssince 2009
from 14.6% in 2009
US average: 13.1%
Management & professional
26.2%
−35.4 ptssince 2009
from 61.6% in 2009
US average: 42.5%
Section 08

People & community

Male
56.1%
+8.6 ptssince 2009
from 47.5% in 2009
Female
43.9%
−8.6 ptssince 2009
from 52.5% in 2009
Foreign born
0.7%
−1.6 ptssince 2009
from 2.4% in 2009
US average: 14.1%
Veterans
7.5%
−38.7 ptssince 2009
from 46.2% in 2009
US average: 6.2%
With a disability
16.2%
−1.8 ptssince 2012
from 18.0% in 2012
US average: 13.3%
Uninsured
4.3%
−81.5 ptssince 2013
from 85.8% in 2013
US average: 8.4%
Broadband at home
87.2%
+13.7 ptssince 2017
from 73.5% in 2017
US average: 91.0%
English only at home
98.4%
+0.9 ptssince 2016
from 97.6% in 2016
US average: 77.7%
Spanish at home
0.5%
−0.5 ptssince 2016
from 1.0% in 2016
US average: 13.6%
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Frequently asked

How many people live in Oconto, Wisconsin?

Oconto, Wisconsin has about 4,625 residents according to the 2024 American Community Survey.

What is the median household income in Oconto, Wisconsin?

The typical household in Oconto, Wisconsin earns about $61,506 a year. Half of households make more than that, and half make less.

Is Oconto, Wisconsin expensive?

In Oconto, Wisconsin, the median home is worth about $148,700, and the typical rent is about $785 a month.

How educated are people in Oconto, Wisconsin?

About 12.4% of adults age 25 and over in Oconto, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconto, Wisconsin?

About 12.3% of people in Oconto, Wisconsin live below the federal poverty line.

Has Oconto, Wisconsin grown since 1990?

Yes, Oconto, Wisconsin has grown since 1990. The population has added about 151 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Oconto, Wisconsin: demographics, income & housing data · CensusEasy