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METRO AREA · 2020 ACS

Green Bay Metro

Green Bay, WI · 3 counties · 328,268 residents · 1,870 sq mi
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The short version

With 328,268 people, Green Bay is a metro area. The foreign-born share is 5%. The typical home is worth $178,155, having risen by half since 2000. The average commute runs 20 minutes. Growth has run 16% since 2000, or 45,669 more people. Median rent is $799 a month.

At a glance
Average income
near the US median
US median: $66,278
Mid-age
median age 39.4
US median: 38.8
Average education
28% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
328,268
+16%since 2000
from 282,599 in 2000
1990 – 2025
Population density
176 / sq mi
+16%since 2000
from 151 / sq mi in 2000
Median age
39.4
+12%since 2000
from 35.0 in 2000
US average: 38.8
Land area
1,870 sq mi
Population, 1990 – 2024
235K261K287K314K340K19902000201020202024Green Bay
2024331K
1990201020202024
Age distribution, 2020
Under 55.8%(19,052)
US avg: 5.6%
5 to 96.3%(20,694)
US avg: 6.1%
10 to 146.8%(22,284)
US avg: 6.5%
15 to 196.7%(21,906)
US avg: 6.6%
20 to 246.1%(20,114)
US avg: 6.7%
25 to 3412.7%(41,666)
US avg: 13.5%
35 to 4412.7%(41,531)
US avg: 12.7%
45 to 5412.2%(40,196)
US avg: 12.3%
55 to 6414%(45,924)
US avg: 13.1%
65 to 7410.1%(33,159)
US avg: 10%
75 to 844.8%(15,727)
US avg: 4.9%
85 and over1.8%(6,015)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$64,939
−5%inflation adjusted, since 2000
from $45,598 in 2000
US average: $66,278
1990 – 2024
Per capita income
$33,728
+59%since 2000
from $21,197 in 2000
US average: $35,364
Households earning $100K+
42.6%
+12.1 ptssince 2009
from 30.6% in 2009
US average: 43.9%
Poverty rate
9.4%
+2.6 ptssince 2000
from 6.8% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade19.1%
US avg: 10%
Information10.6%
US avg: 11.1%
Other services6.8%
US avg: 6.6%
Wholesale trade6.3%
US avg: 6.7%
Finance & insurance6.3%
US avg: 5.5%
Public administration5.8%
US avg: 4.7%
Professional, scientific, technical5.2%
US avg: 4.7%
Transportation & warehousing3%
US avg: 2.5%
Agriculture, forestry, fishing2%
US avg: 1.7%
Construction2%
US avg: 1.2%
Arts, entertainment, food1.2%
US avg: 2%
Education & health services1.1%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$178,155
+7%inflation adjusted, since 2000
from $111,245 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$799
+6%inflation adjusted, since 2000
from $502 in 2000
US average: $1,124
Owner-occupied
67.6%
−1.2 ptssince 2000
from 68.8% in 2000
32.4% rent
Persons per household
2.40 people
−2%since 2009
from 2.44 people in 2009
US average: 2.61
Afford Score
2.7
−7%since 2009
from 3.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic91.2%(257,772)
Black0.9%(2,637)
Hispanic / Latino3.2%(9,091)
Asian1.8%(5,003)
Other0%
2020
White, non-Hispanic80.3%(263,602)
Black2.5%(8,302)
Hispanic / Latino8.5%(27,898)
Asian2.6%(8,619)
Other4.7%(15,299)
Segregation Score
40
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican6.1%(19,514)
Puerto Rican0.7%(2,344)
Central American0.5%(1,685)
Honduran0.4%(1,168)
Guatemalan0.1%(309)
Dominican0.1%(180)
Cuban0.1%(169)
Spaniard0.1%(167)
Colombian0%(159)
Salvadoran0%(152)
Peruvian0%(72)
+ 6 more hispanic origin groups with data
Asian origin
Hmong1.3%(4,055)
Asian Indian0.8%(2,444)
Filipino0.1%(468)
Chinese0.1%(364)
Korean0.1%(277)
Vietnamese0.1%(229)
Laotian0.1%(195)
Japanese0%(101)
Pakistani0%(60)
Thai0%(34)
Nepalese0%(24)
+ 3 more asian origin groups with data
Pacific Islander origin
Samoan0%(34)
Ancestry
German35.7%(114,658)
Polish10.1%(32,447)
Irish9.5%(30,401)
Belgian7.5%(24,187)
English4.4%(14,009)
French4.2%(13,375)
Dutch4.1%(13,146)
American3.6%(11,611)
Norwegian3.6%(11,404)
Czech2.6%(8,481)
Italian2%(6,424)
+ 41 more ancestry groups with data
Swedish1.9%(6,157)
Danish0.9%(2,902)
Scottish0.8%(2,425)
Finnish0.7%(2,383)
Russian0.6%(1,906)
Austrian0.6%(1,820)
Swiss0.3%(995)
Welsh0.3%(988)
Scotch-Irish0.3%(889)
Hungarian0.3%(823)
British0.2%(714)
Somali0.3%(694)
Greek0.2%(647)
Slovak0.2%(625)
Croatian0.2%(603)
Ukrainian0.2%(490)
Lithuanian0.1%(397)
Canadian0.1%(317)
West Indian0.1%(305)
Portuguese0.1%(275)
Lebanese0.1%(257)
Slovene0.1%(207)
Jamaican0.1%(188)
Bulgarian0.1%(181)
Brazilian0.1%(132)
Romanian0%(127)
Syrian0%(81)
Nigerian0%(58)
Serbian0%(47)
Armenian0%(44)
Latvian0%(38)
Iranian0%(35)
Haitian0%(34)
Kenyan0%(23)
Israeli0.1%(20)
Turkish0%(20)
Egyptian0%(18)
Section 05

Education

Bachelor's degree or higher
28.1%
+7.9 ptssince 2000
from 20.2% in 2000
US average: 32.9%
High school or higher
92.4%
+7.0 ptssince 2000
from 85.4% in 2000
US average: 88.5%
Graduate degree
8.2%
+3.0 ptssince 2000
from 5.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.2 min
+66%since 2000
from 12.2 min in 2000
US average: 26.9
Drive alone to work
82.8%
−0.3 ptssince 2009
from 83.1% in 2009
US average: 75.1%
No vehicle available
5.1%
+0.1 ptssince 2009
from 5.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.7%
−3.9 ptssince 2011
from 6.6% in 2011
US average: 5.4%
Labor force participation
67.9%
−2.4 ptssince 2011
from 70.3% in 2011
US average: 63.4%
Women 20-64 in the labor force
79.5%
US average: 73.3%
Management & professional
35.3%
+4.4 ptssince 2009
from 31.0% in 2009
US average: 39.3%
Section 08

People & community

Male
49.8%
−0.1 ptssince 2009
from 49.9% in 2009
Female
50.2%
+0.1 ptssince 2009
from 50.1% in 2009
Foreign born
5.0%
+0.8 ptssince 2009
from 4.2% in 2009
US average: 13.5%
Uninsured
5.0%
−3.8 ptssince 2013
from 8.8% in 2013
US average: 8.8%
Computer in household
91.0%
US average: 91.9%
Same house as last year
87.2%
US average: 86.2%
Marital status (2024)
Men 15+
Never married35.5%(47,978)
Married51.6%(69,830)
Widowed2.6%(3,562)
Divorced10.3%(13,897)
Women 15+
Never married29.1%(39,291)
Married50.9%(68,809)
Widowed8.2%(11,075)
Divorced11.8%(15,973)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
5.0%
−3.8 ptssince 2013
from 8.8% in 2013
US average: 8.8%
Employer-based
63.2%
US average: 55.4%
Direct-purchase
14.0%
US average: 13.7%
Medicare
17.6%
US average: 17.6%
Medicaid
15.1%
US average: 20.0%
VA health care
2.5%
US average: 2.3%
Any private
75.7%
US average: 68.1%
Any public
30.9%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)18.6%(3,330)
US avg: 20.6%
Gulf War (1990s)16.8%(2,998)
US avg: 21.4%
Vietnam era37.9%(6,771)
US avg: 35.2%
Korean War6.9%(1,240)
US avg: 7.6%
World War II2.8%(503)
US avg: 2.9%

Share of the 17,882 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro

Largest cities

Green BayCENTRAL106,675De Pere25,590Howard22,233Ashwaubenon17,398Bellevue16,776Allouez13,838Suamico13,153Hobart11,674Oconto4,640Wrightstown4,169Pulaski4,048Algoma3,225Oconto Falls3,012Denmark2,875Kewaunee2,793Luxemburg2,784Greenleaf1,404Gillett1,276Casco692Lena631Suring508Dyckesville391Sobieski382Abrams278Mountain250Lakewood182Townsend37
What's inside

3 component counties

Brown CountyCENTRAL275,803Oconto County40,195Kewaunee County20,758
Drill deeper

Metros similar to Green Bay

Hagerstown
Pop 315,280
Crestview
Pop 315,098
Sioux Falls
Pop 314,638
Lincoln
Pop 352,081
Places similar to Green Bay
Head to head

Compare Green Bay side by side

GREEN BAY VS
Hagerstown
Income$78,739+21%
Home value$280,152+57%
Population315,280−6%
SEE FULL COMPARISON →
GREEN BAY VS
Crestview
Income$81,995+26%
Home value$371,664+109%
Population315,098−6%
SEE FULL COMPARISON →
GREEN BAY VS
Sioux Falls
Income$82,081+26%
Home value$296,901+67%
Population314,638−7%
SEE FULL COMPARISON →
GREEN BAY VS
Lincoln
Income$75,185+16%
Home value$273,463+53%
Population352,081+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Green Bay, WI?

Green Bay, WI has about 328,268 residents according to the 2020 American Community Survey.

What is the median household income in Green Bay, WI?

The typical household in Green Bay, WI earns about $64,939 a year. Half of households make more than that, and half make less.

Is Green Bay, WI expensive?

In Green Bay, WI, the median home is worth about $178,155, and the typical rent is about $799 a month.

How educated are people in Green Bay, WI?

About 28.1% of adults age 25 and over in Green Bay, WI hold a bachelor's degree or higher.

What is the poverty rate in Green Bay, WI?

About 9.4% of people in Green Bay, WI live below the federal poverty line.

Has Green Bay, WI grown since 1990?

Yes, Green Bay, WI has grown since 1990. The population has added about 84,570 residents, a change of about 35 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →