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METRO AREA · 2010 ACS

Green Bay Metro

Green Bay, WI · 3 counties · 306,241 residents · 1,870.023 sq mi
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The short version

Green Bay has roughly average household income, with a median household income of $51,932. Population has held roughly steady since 2000. Median home value is $156,538.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 37.5
US median: 37.2
Less educated
23% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
306,241
+8%since 2000
from 282,599 in 2000
1990 – 2025
Population density
164 / sq mi
+8%since 2000
from 151 / sq mi in 2000
US average: 261
Median age
37.5
+7%since 2000
from 35.0 in 2000
US average: 37.2
Population, 1990 – 2024
235K261K287K314K340K1990201020202024Green Bay
2024331K
1990201020202024
Section 02

Income & economy

Median household income
$51,932
−10%inflation adjusted, since 2000
from $45,598 in 2000
US average: $52,703
1990 – 2024
Per capita income
$26,383
+24%since 2000
from $21,197 in 2000
US average: $27,286
Households earning $100K+
30.8%
+0.3 ptssince 2009
from 30.6% in 2009
US average: 33.3%
Poverty rate
10.4%
+3.5 ptssince 2000
from 6.8% in 2000
US average: 13.8%
Income inequality (Gini)
0.423
US average: 0.461
Workforce by industry, 2010
Retail trade19.1%
US avg: 10.9%
Information11.2%
US avg: 11.5%
Other services7.3%
US avg: 7%
Finance & insurance7%
US avg: 5.1%
Public administration6.2%
US avg: 4.9%
Wholesale trade5.6%
US avg: 7.2%
Professional, scientific, technical5.4%
US avg: 4.2%
Transportation & warehousing3.4%
US avg: 3.1%
Agriculture, forestry, fishing2.4%
US avg: 1.9%
Construction2.3%
US avg: 1.4%
Education & health services1.6%
US avg: 0.9%
Arts, entertainment, food1.5%
US avg: 2.4%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$156,538
+11%inflation adjusted, since 2000
from $111,245 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$649
+2%inflation adjusted, since 2000
from $502 in 2000
US average: $853
Owner-occupied
49.5%
−19.3 ptssince 2000
from 68.8% in 2000
31.2% rent
Vacancy rate
9.2%
+0.2 ptssince 2009
from 9.0% in 2009
US average: 12.1%
Owner cost-burdened
26.1%
Unchangedsince 2009
from 26.1% in 2009
US average: 30.9%
Renter cost-burdened
40.0%
+1.2 ptssince 2009
from 38.8% in 2009
US average: 46.8%
Afford Score
3.0
+24%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Green Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic91.2%(257,772)
Black0.9%(2,637)
Hispanic / Latino3.2%(9,091)
Asian1.8%(5,003)
Other0%
Diversity Score14.6%(41,211)
2010
White, non-Hispanic86.1%(263,593)
Black1.8%(5,417)
Hispanic / Latino6.2%(18,967)
Asian2.2%(6,826)
Other3.8%(11,507)
Diversity Score31.7%(97,007)
Diversity Score
32
+117%since 2000
from 15 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
23.3%
+3.1 ptssince 2000
from 20.2% in 2000
US average: 27.9%
High school or higher
89.6%
+4.2 ptssince 2000
from 85.4% in 2000
US average: 84.9%
Graduate degree
6.6%
+1.3 ptssince 2000
from 5.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
19.5 min
+60%since 2000
from 12.2 min in 2000
US average: 25.2
Drive alone to work
83.1%
Unchangedsince 2009
from 83.1% in 2009
US average: 76.2%
Carpooled to work
7.8%
−0.1 ptssince 2009
from 7.9% in 2009
US average: 10.4%
Public transit
0.9%
−0.1 ptssince 2009
from 0.9% in 2009
US average: 4.7%
Worked from home
3.9%
+0.2 ptssince 2009
from 3.7% in 2009
US average: 4.1%
Walked to work
2.5%
−0.1 ptssince 2009
from 2.6% in 2009
US average: 2.8%
Biked to work
0.4%
Unchangedsince 2009
from 0.4% in 2009
US average: 0.5%
No vehicle available
4.8%
−0.1 ptssince 2009
from 5.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
10.7%
+0.4 ptssince 2009
from 10.3% in 2009
US average: 12.9%
Management & professional
31.1%
−30.6 ptssince 2009
from 61.7% in 2009
US average: 35.2%
Section 08

People & community

Male
49.7%
−0.2 ptssince 2009
from 49.9% in 2009
Female
50.3%
+0.2 ptssince 2009
from 50.1% in 2009
Foreign born
4.4%
+0.2 ptssince 2009
from 4.2% in 2009
US average: 12.8%
Veterans
10.3%
−39.3 ptssince 2009
from 49.5% in 2009
US average: 9.9%
In this metro

Principal cities

Green BayCENTRAL106,675
What's inside

3 component counties

Brown CountyCENTRAL275,803Oconto County40,195Kewaunee County20,758
Drill deeper

Metros similar to Green Bay

Hagerstown
Pop 315,280
Crestview
Pop 315,098
Sioux Falls
Pop 314,638
Lincoln
Pop 352,081
Places similar to Green Bay
Head to head

Compare Green Bay side by side

GREEN BAY VS
Hagerstown
Income$78,739+52%
Home value$280,152+79%
Population315,280−6%
SEE FULL COMPARISON →
GREEN BAY VS
Crestview
Income$81,995+58%
Home value$371,664+137%
Population315,098−6%
SEE FULL COMPARISON →
GREEN BAY VS
Sioux Falls
Income$82,081+58%
Home value$296,901+90%
Population314,638−7%
SEE FULL COMPARISON →
GREEN BAY VS
Lincoln
Income$75,185+45%
Home value$273,463+75%
Population352,081+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Green Bay, WI?

Green Bay, WI has about 306,241 residents according to the 2010 American Community Survey.

What is the median household income in Green Bay, WI?

The typical household in Green Bay, WI earns about $51,932 a year. Half of households make more than that, and half make less.

Is Green Bay, WI expensive?

In Green Bay, WI, the median home is worth about $156,538, and the typical rent is about $649 a month.

How educated are people in Green Bay, WI?

About 23.3% of adults age 25 and over in Green Bay, WI hold a bachelor's degree or higher.

What is the poverty rate in Green Bay, WI?

About 10.4% of people in Green Bay, WI live below the federal poverty line.

Has Green Bay, WI grown since 1990?

Yes, Green Bay, WI has grown since 1990. The population has added about 62,543 residents, a change of about 26 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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