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COUNTY

Brown County

Wisconsin · 275,803 residents (2025 est.) · 530 sq mi
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The short version

Brown County is home to 270,892 people in Wisconsin. That puts it in the top 5% of US counties for household income. The foreign-born share is 5%. The population is up 19% since 2000. The average commute runs 20 minutes. The typical home is worth $266,000, having more than doubled since 2000.

At a glance
Average income
near the US median
US median: $82,259
Mid-age
median age 38.2
US median: 38.9
Average education
34% hold a bachelor's degree
US average: 36%
Less affordable
home values up 26%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
270,892
+19%since 2000
from 226,778 in 2000
275,803 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
511 / sq mi
+12%since 2009
from 458 / sq mi in 2009
US average: 281
Median age
38.2
+12%since 2000
from 34.2 in 2000
US average: 38.9
Land area
530 sq mi
Population, 1990 – 2024
187K210K233K256K279K19902000201020202024Brown County
2024271K
1990201020202024
Age distribution, 2024
Under 55.7%(15,568)
US avg: 5.6%
5 to 96.3%(16,982)
US avg: 6%
10 to 146.8%(18,453)
US avg: 6.4%
15 to 196.9%(18,567)
US avg: 6.6%
20 to 246.5%(17,717)
US avg: 6.5%
25 to 3413.3%(35,969)
US avg: 13.7%
35 to 4413.3%(35,913)
US avg: 13.2%
45 to 5411.8%(31,962)
US avg: 12.2%
55 to 6413.1%(35,437)
US avg: 12.7%
65 to 7410.1%(27,229)
US avg: 10.2%
75 to 844.7%(12,731)
US avg: 5.1%
85 and over1.6%(4,364)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$79,649
−6%inflation adjusted, since 2000
from $46,447 in 2000
US average: $82,259
1990 – 2024
Per capita income
$42,366
+94%since 2000
from $21,784 in 2000
US average: $44,673
Households earning $100K+
53.2%
+22.0 ptssince 2009
from 31.2% in 2009
US average: 53.3%
Poverty rate
9.1%
+2.2 ptssince 2000
from 6.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.436
+2%since 2010
from 0.429 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.3%
US avg: 9.9%
Information10.7%
US avg: 10.8%
Other services7.5%
US avg: 6.7%
Public administration6.4%
US avg: 4.8%
Finance & insurance6%
US avg: 5.9%
Wholesale trade5.7%
US avg: 6.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Transportation & warehousing3%
US avg: 2.2%
Agriculture, forestry, fishing1.3%
US avg: 1.6%
Construction1.3%
US avg: 1.2%
Arts, entertainment, food1.2%
US avg: 1.9%
Education & health services1.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$266,000
+26%inflation adjusted, since 2000
from $116,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,031
+9%inflation adjusted, since 2000
from $520 in 2000
US average: $1,442
Owner-occupied
66.0%
+0.6 ptssince 2000
from 65.4% in 2000
34.0% rent
Vacancy rate
3.9%
−2.1 ptssince 2009
from 6.0% in 2009
US average: 10.0%
Persons per household
2.38 people
−3%since 2009
from 2.46 people in 2009
US average: 2.54
Owner cost-burdened
15.4%
−10.3 ptssince 2009
from 25.7% in 2009
US average: 22.9%
Renter cost-burdened
39.3%
−1.9 ptssince 2009
from 41.2% in 2009
US average: 47.4%
Afford Score
3.3
+11%since 2009
from 3.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
56
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic89.6%(203,243)
Black1.1%(2,562)
Hispanic / Latino3.8%(8,698)
Asian2.2%(4,910)
Other0%
2024
White, non-Hispanic77.3%(209,400)
Black2.4%(6,527)
Hispanic / Latino10.3%(27,824)
Asian3.3%(8,982)
Other6.7%(18,159)
Diversity Score
48
+55%since 2009
from 31 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
33
−10%since 2020
from 37 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican7.4%(20,006)
Puerto Rican1.2%(3,226)
South American0.5%(1,376)
Central American0.5%(1,315)
Colombian0.2%(662)
Honduran0.2%(478)
Spaniard0.2%(457)
Cuban0.2%(449)
Nicaraguan0.1%(338)
Dominican0.1%(233)
Peruvian0.1%(219)
Salvadoran0.1%(199)
+ 7 more hispanic origin groups with data
Guatemalan0.1%(186)
Chilean0.1%(183)
Venezuelan0.1%(178)
Argentine0%(40)
Asian origin
Hmong1.7%(4,629)
Asian Indian0.8%(2,089)
Filipino0.2%(548)
Chinese0.2%(423)
Korean0.1%(268)
Vietnamese0.1%(182)
Burmese0.1%(178)
Nepalese0.1%(144)
Laotian0%(100)
Thai0%(89)
Kazakh0%(87)
Japanese0%(59)
+ 6 more asian origin groups with data
Pacific Islander origin
Chamorro0.1%(161)
Samoan0%(49)
Ancestry
German32.4%(87,749)
Irish9.4%(25,513)
Polish8.9%(24,064)
Belgian6.2%(16,784)
English4.9%(13,306)
Dutch4.1%(10,984)
American3.6%(9,762)
French3.2%(8,547)
Norwegian2.8%(7,500)
Italian2.6%(7,136)
Czech1.7%(4,599)
Swedish1.7%(4,546)
+ 43 more ancestry groups with data
Finnish1.3%(3,416)
French Canadian1.2%(3,326)
Scottish0.9%(2,392)
Danish0.8%(2,124)
Swiss0.4%(955)
Austrian0.3%(859)
Russian0.3%(819)
Welsh0.3%(689)
Hungarian0.2%(646)
Arab0.2%(641)
Greek0.2%(635)
Somali0.2%(590)
Ukrainian0.2%(570)
British0.2%(545)
Scotch-Irish0.2%(483)
Croatian0.2%(466)
Canadian0.2%(424)
Lithuanian0.2%(419)
Lebanese0.1%(380)
Romanian0.1%(271)
West Indian0.1%(241)
Portuguese0.1%(220)
Bulgarian0.1%(202)
Brazilian0.1%(185)
Slovak0.1%(163)
Ethiopian0%(106)
Slovene0%(104)
Latvian0%(101)
Jamaican0%(98)
Nigerian0%(93)
Serbian0%(81)
Armenian0%(74)
Haitian0%(59)
Egyptian0%(46)
Iranian0%(41)
Israeli0%(23)
Jordanian0%(15)
Kenyan0%(7)
Turkish0%(3)
Section 05

Education

Bachelor's degree or higher
33.5%
+11.0 ptssince 2000
from 22.5% in 2000
US average: 35.6%
High school or higher
93.6%
+7.3 ptssince 2000
from 86.3% in 2000
US average: 89.6%
Graduate degree
10.3%
+4.4 ptssince 2000
from 5.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.6 min
+79%since 2000
from 11.0 min in 2000
US average: 26.5
Drive alone to work
76.6%
−7.2 ptssince 2009
from 83.7% in 2009
US average: 68.9%
Carpooled to work
7.4%
+0.1 ptssince 2009
from 7.3% in 2009
US average: 8.5%
Public transit
0.4%
−0.7 ptssince 2009
from 1.1% in 2009
US average: 3.2%
Worked from home
12.6%
+9.1 ptssince 2009
from 3.4% in 2009
US average: 15.0%
Walked to work
1.8%
−0.6 ptssince 2009
from 2.4% in 2009
US average: 2.4%
Biked to work
0.2%
−0.3 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
5.1%
−0.2 ptssince 2009
from 5.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
−4.1 ptssince 2011
from 6.7% in 2011
US average: 5.2%
Labor force participation
67.9%
−2.9 ptssince 2011
from 70.8% in 2011
US average: 63.5%
Women 20-64 in the labor force
80.2%
+0.4 ptssince 2020
from 79.8% in 2020
US average: 74.6%
Self-employed
10.6%
Unchangedsince 2009
from 10.6% in 2009
US average: 13.1%
Management & professional
39.3%
+7.2 ptssince 2009
from 32.1% in 2009
US average: 42.5%
Section 08

People & community

Male
50.0%
+0.1 ptssince 2009
from 49.8% in 2009
Female
50.0%
−0.1 ptssince 2009
from 50.2% in 2009
Foreign born
5.4%
+0.4 ptssince 2009
from 5.0% in 2009
US average: 14.1%
Veterans
6.4%
−3.4 ptssince 2009
from 9.9% in 2009
US average: 6.2%
With a disability
11.8%
+1.9 ptssince 2012
from 9.9% in 2012
US average: 13.3%
Uninsured
5.1%
−3.9 ptssince 2013
from 9.0% in 2013
US average: 8.4%
Broadband at home
92.0%
+10.9 ptssince 2017
from 81.1% in 2017
US average: 91.0%
Computer in household
95.7%
+4.2 ptssince 2020
from 91.5% in 2020
US average: 95.5%
Same house as last year
88.0%
+1.7 ptssince 2020
from 86.3% in 2020
US average: 87.7%
English only at home
89.8%
+0.4 ptssince 2016
from 89.4% in 2016
US average: 77.7%
Spanish at home
6.6%
−0.1 ptssince 2016
from 6.7% in 2016
US average: 13.6%
Marital status
Men 15+
Never married37.2%(40,696)
Married50.1%(54,712)
Widowed2.5%(2,707)
Divorced10.2%(11,139)
Women 15+
Never married30.8%(34,067)
Married49.1%(54,331)
Widowed7.9%(8,734)
Divorced12.2%(13,503)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
5.1%
−3.9 ptssince 2013
from 9.0% in 2013
US average: 8.4%
Employer-based
62.0%
−1.8 ptssince 2020
from 63.8% in 2020
US average: 54.8%
Direct-purchase
11.8%
−1.7 ptssince 2020
from 13.5% in 2020
US average: 13.8%
Medicare
18.4%
+1.9 ptssince 2020
from 16.5% in 2020
US average: 18.4%
Medicaid
17.7%
+2.5 ptssince 2020
from 15.2% in 2020
US average: 20.9%
VA health care
2.1%
−0.2 ptssince 2020
from 2.3% in 2020
US average: 2.2%
Any private
72.0%
−3.8 ptssince 2020
from 75.8% in 2020
US average: 67.1%
Any public
33.5%
+3.4 ptssince 2020
from 30.1% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)26.5%(3,555)
US avg: 26.4%
Gulf War (1990s)18.8%(2,522)
US avg: 24.3%
Vietnam era33.5%(4,507)
US avg: 33.1%
Korean War3.3%(442)
US avg: 4.5%
World War II1.9%(252)
US avg: 1%

Share of the 13,436 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

Places similar to Brown County

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Pop 278,657
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Pop 279,108
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Pop 277,140
Baldwin County
Pop 267,761
Places similar to Brown County
Head to head

Compare Brown County to nearby counties

BROWN COUNTY VS
Outagamie County
Income$85,069+7%
Home value$267,300same
Population195,894−29%
SEE FULL COMPARISON →
BROWN COUNTY VS
Kewaunee County
Income$82,725+4%
Home value$222,200−16%
Population20,758−92%
SEE FULL COMPARISON →
BROWN COUNTY VS
Calumet County
Income$88,810+12%
Home value$274,200+3%
Population53,982−80%
SEE FULL COMPARISON →
BROWN COUNTY VS
Manitowoc County
Income$69,148−13%
Home value$186,900−30%
Population81,710−70%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brown County, Wisconsin?

Brown County, Wisconsin has about 270,892 residents according to the 2024 American Community Survey.

What is the median household income in Brown County, Wisconsin?

The typical household in Brown County, Wisconsin earns about $79,649 a year. Half of households make more than that, and half make less.

Is Brown County, Wisconsin expensive?

In Brown County, Wisconsin, the median home is worth about $266,000, and the typical rent is about $1,031 a month.

How educated are people in Brown County, Wisconsin?

About 33.5% of adults age 25 and over in Brown County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brown County, Wisconsin?

About 9.1% of people in Brown County, Wisconsin live below the federal poverty line.

Has Brown County, Wisconsin grown since 1990?

Yes, Brown County, Wisconsin has grown since 1990. The population has added about 76,298 residents, a change of about 39 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →