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COUNTY · 2020 ACS

Brown County

Wisconsin · 268,740 residents · 530 sq mi
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The short version

Brown County is a county of 268,740 people in Wisconsin. The average commute runs 19 minutes. The foreign-born share is 6%. The typical home is worth $181,300, having risen by half since 2000. The population is up 19% since 2000. Median rent is $820 a month.

At a glance
Average income
near the US median
US median: $66,278
Mid-age
median age 37.9
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
268,740
+19%since 2000
from 226,778 in 2000
1990 – 2025
Median age
37.9
+11%since 2000
from 34.2 in 2000
US average: 38.8
Land area
530 sq mi
Population, 1990 – 2024
187K210K233K256K279K19902000201020202024Brown County
2024271K
1990201020202024
Age distribution, 2020
Under 56%(16,052)
US avg: 5.6%
5 to 96.4%(17,297)
US avg: 6.1%
10 to 146.9%(18,543)
US avg: 6.5%
15 to 196.8%(18,396)
US avg: 6.6%
20 to 246.5%(17,581)
US avg: 6.7%
25 to 3413.3%(35,704)
US avg: 13.5%
35 to 4412.9%(34,631)
US avg: 12.7%
45 to 5412.1%(32,523)
US avg: 12.3%
55 to 6413.3%(35,734)
US avg: 13.1%
65 to 749.5%(25,488)
US avg: 10%
75 to 844.5%(12,022)
US avg: 4.9%
85 and over1.8%(4,769)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$64,728
−7%inflation adjusted, since 2000
from $46,447 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,157
+57%since 2000
from $21,784 in 2000
US average: $35,364
Households earning $100K+
42.6%
+11.4 ptssince 2009
from 31.2% in 2009
US average: 43.9%
Poverty rate
9.7%
+2.8 ptssince 2000
from 6.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.1%
US avg: 10%
Information11%
US avg: 11.1%
Other services7.1%
US avg: 6.6%
Finance & insurance6.4%
US avg: 5.5%
Public administration6.1%
US avg: 4.7%
Wholesale trade5.6%
US avg: 6.7%
Professional, scientific, technical5.4%
US avg: 4.7%
Transportation & warehousing3.2%
US avg: 2.5%
Agriculture, forestry, fishing1.3%
US avg: 1.7%
Construction1.3%
US avg: 1.2%
Arts, entertainment, food1.3%
US avg: 2%
Education & health services1.1%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$181,300
+4%inflation adjusted, since 2000
from $116,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$820
+5%inflation adjusted, since 2000
from $520 in 2000
US average: $1,124
Owner-occupied
64.3%
−1.1 ptssince 2000
from 65.4% in 2000
35.7% rent
Persons per household
2.41 people
−2%since 2009
from 2.46 people in 2009
US average: 2.61
Afford Score
2.8
−7%since 2009
from 3.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic89.6%(203,243)
Black1.1%(2,562)
Hispanic / Latino3.8%(8,698)
Asian2.2%(4,910)
Other0%
2020
White, non-Hispanic77.6%(208,440)
Black3%(8,154)
Hispanic / Latino9.8%(26,216)
Asian3.1%(8,445)
Other5.2%(13,842)
Segregation Score
37
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican7%(18,395)
Puerto Rican0.9%(2,234)
Central American0.6%(1,585)
Honduran0.4%(1,155)
Guatemalan0.1%(289)
Dominican0.1%(180)
Cuban0.1%(169)
Spaniard0.1%(152)
Colombian0%(131)
Salvadoran0%(102)
+ 5 more hispanic origin groups with data
Asian origin
Hmong1.5%(3,989)
Asian Indian0.9%(2,439)
Filipino0.2%(403)
Chinese0.1%(327)
Korean0.1%(277)
Vietnamese0.1%(218)
Laotian0.1%(195)
Japanese0%(96)
Pakistani0%(60)
Thai0%(34)
Nepalese0%(24)
+ 2 more asian origin groups with data
Pacific Islander origin
Samoan0%(34)
Ancestry
German34.4%(90,230)
Polish9.8%(25,808)
Irish9.8%(25,632)
Belgian7%(18,404)
English4.4%(11,616)
Dutch4.3%(11,353)
French4.1%(10,797)
Norwegian3.5%(9,250)
American3.3%(8,756)
Czech2.1%(5,564)
Italian2.1%(5,420)
+ 40 more ancestry groups with data
Swedish1.9%(4,976)
Danish0.9%(2,374)
Finnish0.8%(2,098)
Scottish0.8%(2,049)
Russian0.6%(1,597)
Austrian0.6%(1,493)
Welsh0.3%(814)
Swiss0.3%(758)
Scotch-Irish0.3%(750)
Hungarian0.3%(704)
Somali0.3%(694)
British0.2%(610)
Greek0.2%(609)
Croatian0.2%(565)
Slovak0.2%(541)
Ukrainian0.2%(413)
Lithuanian0.1%(336)
Portuguese0.1%(275)
West Indian0.1%(274)
Canadian0.1%(263)
Lebanese0.1%(254)
Jamaican0.1%(188)
Bulgarian0.1%(181)
Slovene0.1%(172)
Brazilian0.1%(132)
Romanian0%(122)
Syrian0%(80)
Nigerian0%(58)
Serbian0%(47)
Iranian0%(35)
Haitian0%(34)
Armenian0%(29)
Latvian0%(28)
Kenyan0%(23)
Turkish0%(20)
Egyptian0%(10)
Section 05

Education

Bachelor's degree or higher
30.3%
+7.9 ptssince 2000
from 22.5% in 2000
US average: 32.9%
High school or higher
92.5%
+6.2 ptssince 2000
from 86.3% in 2000
US average: 88.5%
Graduate degree
9.1%
+3.2 ptssince 2000
from 5.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.9 min
+72%since 2000
from 11.0 min in 2000
US average: 26.9
Drive alone to work
83.2%
−0.5 ptssince 2009
from 83.7% in 2009
US average: 75.1%
No vehicle available
5.4%
+0.1 ptssince 2009
from 5.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.8%
−3.9 ptssince 2011
from 6.7% in 2011
US average: 5.4%
Labor force participation
68.8%
−2.0 ptssince 2011
from 70.8% in 2011
US average: 63.4%
Women 20-64 in the labor force
79.8%
US average: 73.3%
Management & professional
36.4%
+4.3 ptssince 2009
from 32.1% in 2009
US average: 39.3%
Section 08

People & community

Male
49.6%
−0.2 ptssince 2009
from 49.8% in 2009
Female
50.4%
+0.2 ptssince 2009
from 50.2% in 2009
Foreign born
5.8%
+0.9 ptssince 2009
from 5.0% in 2009
US average: 13.5%
Uninsured
5.2%
−3.8 ptssince 2013
from 9.0% in 2013
US average: 8.8%
Computer in household
91.5%
US average: 91.9%
Same house as last year
86.3%
US average: 86.2%
Marital status (2024)
Men 15+
Never married37.2%(40,696)
Married50.1%(54,712)
Widowed2.5%(2,707)
Divorced10.2%(11,139)
Women 15+
Never married30.8%(34,067)
Married49.1%(54,331)
Widowed7.9%(8,734)
Divorced12.2%(13,503)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
5.2%
−3.8 ptssince 2013
from 9.0% in 2013
US average: 8.8%
Employer-based
63.8%
US average: 55.4%
Direct-purchase
13.5%
US average: 13.7%
Medicare
16.5%
US average: 17.6%
Medicaid
15.2%
US average: 20.0%
VA health care
2.3%
US average: 2.3%
Any private
75.8%
US average: 68.1%
Any public
30.1%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)20.6%(2,828)
US avg: 20.6%
Gulf War (1990s)16.9%(2,319)
US avg: 21.4%
Vietnam era36.7%(5,027)
US avg: 35.2%
Korean War6.8%(936)
US avg: 7.6%
World War II3.3%(450)
US avg: 2.9%

Share of the 13,715 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Pop 278,657
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Pop 279,108
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Head to head

Compare Brown County to nearby counties

BROWN COUNTY VS
Outagamie County
Income$85,069+31%
Home value$267,300+47%
Population195,894−29%
SEE FULL COMPARISON →
BROWN COUNTY VS
Kewaunee County
Income$82,725+28%
Home value$222,200+23%
Population20,758−92%
SEE FULL COMPARISON →
BROWN COUNTY VS
Calumet County
Income$88,810+37%
Home value$274,200+51%
Population53,982−80%
SEE FULL COMPARISON →
BROWN COUNTY VS
Manitowoc County
Income$69,148+7%
Home value$186,900+3%
Population81,710−70%
SEE FULL COMPARISON →
Frequently asked

How many people live in Brown County, Wisconsin?

Brown County, Wisconsin has about 268,740 residents according to the 2020 American Community Survey.

What is the median household income in Brown County, Wisconsin?

The typical household in Brown County, Wisconsin earns about $64,728 a year. Half of households make more than that, and half make less.

Is Brown County, Wisconsin expensive?

In Brown County, Wisconsin, the median home is worth about $181,300, and the typical rent is about $820 a month.

How educated are people in Brown County, Wisconsin?

About 30.3% of adults age 25 and over in Brown County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Brown County, Wisconsin?

About 9.7% of people in Brown County, Wisconsin live below the federal poverty line.

Has Brown County, Wisconsin grown since 1990?

Yes, Brown County, Wisconsin has grown since 1990. The population has added about 74,146 residents, a change of about 38 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →