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METRO AREA · 1990 CENSUS

Green Bay Metro

Green Bay, WI · 3 counties · 243,698 residents · 1,870 sq mi
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The short version

With 243,698 people, Green Bay is a metro area. The typical home is worth $58,883. The population has fallen 14% since 2000. About 16% of adults have finished a four-year degree. The poverty rate is 9.5%, under the national 13.2%. Households earn $29,925 at the median, near the US median.

At a glance
Average income
near the US median
US median: $30,130
Mid-age
median age 32.1
US median: 33.0
Less educated
16% hold a bachelor's degree
US average: 20%
More affordable
home values down 30%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

Total population
243,698
−14%vs 2000
vs 282,599 in 2000
1990 – 2025
Population density
130 / sq mi
−14%vs 2000
vs 151 / sq mi in 2000
Median age
32.1
−8%vs 2000
vs 35.0 in 2000
US average: 33.0
Land area
1,870 sq mi
Population, 1990 – 2024
235K261K287K314K340K19902000201020202024Green Bay
2024331K
1990201020202024
Age distribution, 1990
Under 57.7%(18,645)
US avg: 7.3%
5 to 98%(19,468)
US avg: 7.3%
10 to 147.3%(17,822)
US avg: 6.9%
15 to 197.2%(17,605)
US avg: 7.1%
20 to 247.3%(17,878)
US avg: 7.5%
25 to 3417.9%(43,633)
US avg: 17.5%
35 to 4415.3%(37,276)
US avg: 15.1%
45 to 549.6%(23,454)
US avg: 10.2%
55 to 647.7%(18,870)
US avg: 8.5%
65 to 746.6%(16,176)
US avg: 7.3%
75 to 844.1%(9,915)
US avg: 4%
85 and over1.2%(2,956)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$29,925
−14%inflation adjusted, since 2000
vs $45,598 in 2000
US average: $30,130
1990 – 2024
Per capita income
$13,266
−37%vs 2000
vs $21,197 in 2000
US average: $14,340
Poverty rate
9.5%
+2.6 ptsvs 2000
vs 6.8% in 2000
US average: 13.2%
Section 03

Housing

Median home value
$58,883
−30%inflation adjusted, since 2000
vs $111,245 in 2000
US average: $93,722
1990 – 2024
Median gross rent
$356
−7%inflation adjusted, since 2000
vs $502 in 2000
US average: $450
Owner-occupied
68.8%
Unchangedvs 2000
vs 68.8% in 2000
31.2% rent
Section 04

Race & ethnicity

2000
White, non-Hispanic91.2%(257,772)
Black0.9%(2,637)
Hispanic / Latino3.2%(9,091)
Asian1.8%(5,003)
Other0%
1990
White, non-Hispanic96.7%(235,588)
Black0.4%(1,065)
Hispanic / Latino0.7%(1,616)
Asian1.1%(2,639)
Other1.8%(4,406)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican6.3%(20,959)
Puerto Rican1%(3,377)
Central American0.5%(1,567)
South American0.4%(1,434)
Colombian0.2%(685)
Spaniard0.2%(507)
Honduran0.2%(499)
Cuban0.1%(469)
Nicaraguan0.1%(393)
Salvadoran0.1%(319)
Dominican0.1%(242)
Guatemalan0.1%(241)
+ 7 more hispanic origin groups with data
Peruvian0.1%(224)
Chilean0.1%(183)
Venezuelan0.1%(178)
Argentine0%(70)
Asian origin
Hmong1.5%(4,632)
Asian Indian0.7%(2,099)
Filipino0.2%(655)
Chinese0.1%(496)
Korean0.1%(271)
Vietnamese0.1%(211)
Burmese0.1%(178)
Nepalese0.1%(144)
Laotian0%(100)
Japanese0%(89)
Thai0%(89)
Kazakh0%(87)
+ 6 more asian origin groups with data
Pacific Islander origin
Chamorro0.1%(161)
Samoan0%(51)
Ancestry
German33.4%(110,613)
Irish9.2%(30,584)
Polish9%(29,764)
Belgian6.5%(21,513)
English4.8%(15,967)
American4%(13,186)
Dutch3.8%(12,497)
French3.2%(10,563)
Norwegian2.8%(9,133)
Italian2.4%(8,093)
Czech2.1%(6,822)
Swedish1.7%(5,552)
+ 44 more ancestry groups with data
French Canadian1.3%(4,465)
Finnish1.1%(3,740)
Scottish0.8%(2,786)
Danish0.8%(2,529)
Swiss0.3%(1,138)
Austrian0.3%(1,106)
Russian0.3%(1,066)
Welsh0.2%(814)
Greek0.2%(758)
Hungarian0.2%(731)
Ukrainian0.2%(692)
Arab0.2%(655)
British0.2%(644)
Scotch-Irish0.2%(620)
Somali0.2%(590)
Lithuanian0.2%(515)
Croatian0.2%(499)
Canadian0.1%(479)
Lebanese0.1%(390)
Romanian0.1%(281)
West Indian0.1%(277)
Slovak0.1%(239)
Portuguese0.1%(229)
Bulgarian0.1%(208)
Brazilian0.1%(185)
Slovene0%(159)
Latvian0%(132)
Ethiopian0%(123)
Jamaican0%(98)
Nigerian0%(93)
Serbian0%(89)
Armenian0%(78)
Haitian0%(59)
Egyptian0%(46)
Iranian0%(45)
Israeli0%(23)
Jordanian0%(15)
Kenyan0%(7)
Syrian0%(4)
Turkish0%(3)
Section 05

Education

Bachelor's degree or higher
15.8%
−4.4 ptsvs 2000
vs 20.2% in 2000
US average: 20.3%
High school or higher
80.3%
−5.1 ptsvs 2000
vs 85.4% in 2000
US average: 75.2%
Graduate degree
4.2%
−1.1 ptsvs 2000
vs 5.3% in 2000
US average: 7.1%
Section 06

Commute & transportation

Average commute
18.9 min
+55%vs 2000
vs 12.2 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married35.5%(47,978)
Married51.6%(69,830)
Widowed2.6%(3,562)
Divorced10.3%(13,897)
Women 15+
Never married29.1%(39,291)
Married50.9%(68,809)
Widowed8.2%(11,075)
Divorced11.8%(15,973)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

Uninsured
4.8%
−3.9 ptssince 2013
from 8.8% in 2013
US average: 8.4%
Employer-based
61.4%
−1.8 ptssince 2020
from 63.2% in 2020
US average: 54.8%
Direct-purchase
12.4%
−1.5 ptssince 2020
from 14.0% in 2020
US average: 13.8%
Medicare
19.4%
+1.9 ptssince 2020
from 17.6% in 2020
US average: 18.4%
Medicaid
17.5%
+2.3 ptssince 2020
from 15.1% in 2020
US average: 20.9%
VA health care
2.3%
−0.2 ptssince 2020
from 2.5% in 2020
US average: 2.2%
Any private
72.2%
−3.5 ptssince 2020
from 75.7% in 2020
US average: 67.1%
Any public
34.3%
+3.3 ptssince 2020
from 30.9% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)24.9%(4,250)
US avg: 26.4%
Gulf War (1990s)18.6%(3,167)
US avg: 24.3%
Vietnam era35%(5,967)
US avg: 33.1%
Korean War3.4%(579)
US avg: 4.5%
World War II1.7%(288)
US avg: 1%

Share of the 17,056 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro

Largest cities

Green BayCENTRAL106,675De Pere25,590Howard22,233Ashwaubenon17,398Bellevue16,776Allouez13,838Suamico13,153Hobart11,674Oconto4,640Wrightstown4,169Pulaski4,048Algoma3,225Oconto Falls3,012Denmark2,875Kewaunee2,793Luxemburg2,784Greenleaf1,404Gillett1,276Casco692Lena631Suring508Dyckesville391Sobieski382Abrams278Mountain250Lakewood182Townsend37
What's inside

3 component counties

Brown CountyCENTRAL275,803Oconto County40,195Kewaunee County20,758
Drill deeper

Metros similar to Green Bay

Hagerstown
Pop 315,280
Crestview
Pop 315,098
Sioux Falls
Pop 314,638
Lincoln
Pop 352,081
Places similar to Green Bay
Head to head

Compare Green Bay side by side

GREEN BAY VS
Hagerstown
Income$78,739+163%
Home value$280,152+376%
Population315,280−6%
SEE FULL COMPARISON →
GREEN BAY VS
Crestview
Income$81,995+174%
Home value$371,664+531%
Population315,098−6%
SEE FULL COMPARISON →
GREEN BAY VS
Sioux Falls
Income$82,081+174%
Home value$296,901+404%
Population314,638−7%
SEE FULL COMPARISON →
GREEN BAY VS
Lincoln
Income$75,185+151%
Home value$273,463+364%
Population352,081+5%
SEE FULL COMPARISON →
Frequently asked

How many people live in Green Bay, WI?

Green Bay, WI has about 243,698 residents according to the 1990 Census.

What is the median household income in Green Bay, WI?

The typical household in Green Bay, WI earns about $29,925 a year. Half of households make more than that, and half make less.

Is Green Bay, WI expensive?

In Green Bay, WI, the median home is worth about $58,883, and the typical rent is about $356 a month.

How educated are people in Green Bay, WI?

About 15.8% of adults age 25 and over in Green Bay, WI hold a bachelor's degree or higher.

What is the poverty rate in Green Bay, WI?

About 9.5% of people in Green Bay, WI live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →

Green Bay, WI (1990): population, income & housing data · CensusEasy