Oconto Falls is a city of 3,001 people in Wisconsin. The foreign-born share is 1%. Home values have more than doubled since 2000, reaching $162,800. Households here earn about 34% less than in Wisconsin as a whole. At a median age of 43.2, this is an older place than the country as a whole. 26% of adults hold a bachelor's degree or higher.
At a glance
Lower income
median household income $51,228, below the US median
US median: $82,259
Older
median age 43.2
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Oconto Falls
What changed most since 1990
White share98.2% → 93.5%(−4.7 pts)US over the same years: −17.8 pts
Homes owned by their occupants67.5% → 61.4%(−6.1 pts)US over the same years: +0.9 pts
Oconto Falls's population equals 7.6% of Oconto County's. Its number of households without a car equals 25% of the county's. Its number of households earning $100,000 or more equals 4.4% of the county's.
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)59.1%(68)
US avg: 26.4%
Gulf War (1990s)20%(23)
US avg: 24.3%
Vietnam era22.6%(26)
US avg: 33.1%
Korean War8.7%(10)
US avg: 4.5%
World War II0%(0)
US avg: 1%
Share of the 115 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Oconto Falls, decade by decade
Oconto Falls population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
2,584
$51,601
$101,043
12.7%
4.5
2000
2,843
$63,547
$139,357
11.7%
5.3
2010
2,891
$41,665
$142,994
15.3%
11.0
2020
2,957
$53,181
$135,870
13.9%
22.0
2024
3,001
$51,228
$162,800
25.8%
15.3
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
