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CITY

Oconto Falls

Wisconsin · 3,012 residents (2025 est.) · 2.711 sq mi
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The short version

Oconto Falls has notably lower household income than the US average, with a median household income of $51,228. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $162,800. Households here earn about 34% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.2
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,001
+6%since 2000
from 2,843 in 2000
1990 – 2025
Population density
1,107 / sq mi
+6%since 2000
from 1,049 / sq mi in 2000
US average: 281
Median age
43.2
+16%since 2000
from 37.4 in 2000
US average: 38.9

PEP 2025 EST:3,012 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K3K3K3K1990201020202024Oconto Falls
20243K
1990201020202024
Section 02

Income & economy

Median household income
$51,228
−19%inflation adjusted, since 2000
from $34,884 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,809
+85%since 2000
from $17,170 in 2000
US average: $44,673
Households earning $100K+
25.6%
+10.4 ptssince 2009
from 15.2% in 2009
US average: 53.3%
Poverty rate
9.7%
+0.2 ptssince 2000
from 9.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.412
−17%since 2010
from 0.495 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade27.6%
US avg: 9.9%
Other services11.8%
US avg: 6.7%
Wholesale trade11.1%
US avg: 6.9%
Public administration10.9%
US avg: 4.8%
Information5.4%
US avg: 10.8%
Finance & insurance2.6%
US avg: 5.9%
Professional, scientific, technical2.6%
US avg: 5.1%
Transportation & warehousing0.8%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$162,800
+17%inflation adjusted, since 2000
from $76,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$687
−7%inflation adjusted, since 2000
from $404 in 2000
US average: $1,442
Owner-occupied
61.4%
+0.8 ptssince 2000
from 60.6% in 2000
38.6% rent
Vacancy rate
3.8%
−1.1 ptssince 2009
from 4.9% in 2009
US average: 10.0%
Owner cost-burdened
20.7%
−7.9 ptssince 2009
from 28.6% in 2009
US average: 22.9%
Renter cost-burdened
48.8%
+26.6 ptssince 2009
from 22.1% in 2009
US average: 47.4%
Afford Score
3.2
+45%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
68
RELATED:See current rent listings in Oconto Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(2,782)
Black0.1%(4)
Hispanic / Latino0.4%(12)
Asian0.4%(10)
Other0%
Diversity Score2.3%(65)
2024
White, non-Hispanic93.5%(2,806)
Black0.3%(9)
Hispanic / Latino0.3%(10)
Asian0%(0)
Other5.9%(176)
Diversity Score15.3%(459)
Diversity Score
15
+565%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.8%
+14.1 ptssince 2000
from 11.7% in 2000
US average: 35.6%
High school or higher
91.1%
+13.5 ptssince 2000
from 77.6% in 2000
US average: 89.6%
Graduate degree
6.5%
+2.6 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
29.3 min
+82%since 2000
from 16.1 min in 2000
US average: 26.5
Drive alone to work
80.7%
−3.8 ptssince 2009
from 84.5% in 2009
US average: 68.9%
Carpooled to work
3.5%
−4.3 ptssince 2009
from 7.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
11.3%
+7.1 ptssince 2009
from 4.2% in 2009
US average: 15.0%
Walked to work
0.9%
−0.8 ptssince 2009
from 1.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
10.1%
+8.1 ptssince 2009
from 1.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.9%
−3.8 ptssince 2011
from 6.7% in 2011
US average: 5.2%
Labor force participation
56.7%
−10.0 ptssince 2011
from 66.8% in 2011
US average: 63.5%
Self-employed
6.4%
−8.4 ptssince 2009
from 14.8% in 2009
US average: 13.1%
Management & professional
31.5%
−25.6 ptssince 2009
from 57.2% in 2009
US average: 42.5%
Section 08

People & community

Male
45.9%
−2.5 ptssince 2009
from 48.4% in 2009
Female
54.1%
+2.5 ptssince 2009
from 51.6% in 2009
Foreign born
1.0%
Unchangedsince 2009
from 1.0% in 2009
US average: 14.1%
Veterans
5.1%
−41.6 ptssince 2009
from 46.7% in 2009
US average: 6.2%
With a disability
22.9%
+10.4 ptssince 2012
from 12.5% in 2012
US average: 13.3%
Uninsured
3.2%
−89.8 ptssince 2013
from 93.0% in 2013
US average: 8.4%
Broadband at home
86.1%
+11.6 ptssince 2017
from 74.5% in 2017
US average: 91.0%
English only at home
98.2%
+2.2 ptssince 2016
from 96.0% in 2016
US average: 77.7%
Spanish at home
1.0%
−2.4 ptssince 2016
from 3.4% in 2016
US average: 13.6%
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Frequently asked

How many people live in Oconto Falls, Wisconsin?

Oconto Falls, Wisconsin has about 3,001 residents according to the 2024 American Community Survey.

What is the median household income in Oconto Falls, Wisconsin?

The typical household in Oconto Falls, Wisconsin earns about $51,228 a year. Half of households make more than that, and half make less.

Is Oconto Falls, Wisconsin expensive?

In Oconto Falls, Wisconsin, the median home is worth about $162,800, and the typical rent is about $687 a month.

How educated are people in Oconto Falls, Wisconsin?

About 25.8% of adults age 25 and over in Oconto Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconto Falls, Wisconsin?

About 9.7% of people in Oconto Falls, Wisconsin live below the federal poverty line.

Has Oconto Falls, Wisconsin grown since 1990?

Yes, Oconto Falls, Wisconsin has grown since 1990. The population has added about 417 residents, a change of about 16 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →