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CITY · 2020 ACS

Oconto Falls

Wisconsin · 2,957 residents · 2.711 sq mi
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The short version

Oconto Falls has notably lower household income than the US average, with a median household income of $43,877. Population has held roughly steady since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $112,100. Households here earn about 31% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.6
US median: 38.8
Less educated
14% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
2,957
+4%since 2000
from 2,843 in 2000
1990 – 2025
Population density
1,091 / sq mi
+4%since 2000
from 1,049 / sq mi in 2000
US average: 280
Median age
40.6
+9%since 2000
from 37.4 in 2000
US average: 38.8
Population, 1990 – 2024
3K3K3K3K3K1990201020202024Oconto Falls
20243K
1990201020202024
Section 02

Income & economy

Median household income
$43,877
−16%inflation adjusted, since 2000
from $34,884 in 2000
US average: $66,278
1990 – 2024
Per capita income
$24,984
+46%since 2000
from $17,170 in 2000
US average: $35,364
Households earning $100K+
27.9%
+12.7 ptssince 2009
from 15.2% in 2009
US average: 43.9%
Poverty rate
18.5%
+9.0 ptssince 2000
from 9.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22.7%
US avg: 10%
Wholesale trade11.8%
US avg: 6.7%
Information10.5%
US avg: 11.1%
Other services3.6%
US avg: 6.6%
Public administration3.1%
US avg: 4.7%
Agriculture, forestry, fishing1.5%
US avg: 1.7%
Construction1.5%
US avg: 1.2%
Finance & insurance1.5%
US avg: 5.5%
Professional, scientific, technical1.1%
US avg: 4.7%
Arts, entertainment, food0.7%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
Transportation & warehousing0%
US avg: 2.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$112,100
−3%inflation adjusted, since 2000
from $76,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$584
−4%inflation adjusted, since 2000
from $404 in 2000
US average: $1,124
Owner-occupied
58.4%
−2.2 ptssince 2000
from 60.6% in 2000
41.6% rent
Afford Score
2.6
+17%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Oconto Falls on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(2,782)
Black0.1%(4)
Hispanic / Latino0.4%(12)
Asian0.4%(10)
Other0%
Diversity Score2.3%(65)
2020
White, non-Hispanic90.6%(2,679)
Black1.1%(32)
Hispanic / Latino2.3%(67)
Asian0.5%(15)
Other5%(148)
Diversity Score20.9%(618)
Diversity Score
21
+808%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
13.9%
+2.2 ptssince 2000
from 11.7% in 2000
US average: 32.9%
High school or higher
89.1%
+11.5 ptssince 2000
from 77.6% in 2000
US average: 88.5%
Graduate degree
2.2%
−1.6 ptssince 2000
from 3.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.6 min
+40%since 2000
from 16.1 min in 2000
US average: 26.9
Drive alone to work
88.6%
+4.1 ptssince 2009
from 84.5% in 2009
US average: 75.1%
No vehicle available
10.6%
+8.6 ptssince 2009
from 1.9% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.5%
−5.2 ptssince 2011
from 6.7% in 2011
US average: 5.4%
Labor force participation
61.3%
−5.4 ptssince 2011
from 66.8% in 2011
US average: 63.4%
Management & professional
30.2%
−27.0 ptssince 2009
from 57.2% in 2009
US average: 39.3%
Section 08

People & community

Male
47.0%
−1.4 ptssince 2009
from 48.4% in 2009
Female
53.0%
+1.4 ptssince 2009
from 51.6% in 2009
Foreign born
0.2%
−0.8 ptssince 2009
from 1.0% in 2009
US average: 13.5%
Uninsured
5.0%
−88.0 ptssince 2013
from 93.0% in 2013
US average: 8.8%
Drill deeper

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Frequently asked

How many people live in Oconto Falls, Wisconsin?

Oconto Falls, Wisconsin has about 2,957 residents according to the 2020 American Community Survey.

What is the median household income in Oconto Falls, Wisconsin?

The typical household in Oconto Falls, Wisconsin earns about $43,877 a year. Half of households make more than that, and half make less.

Is Oconto Falls, Wisconsin expensive?

In Oconto Falls, Wisconsin, the median home is worth about $112,100, and the typical rent is about $584 a month.

How educated are people in Oconto Falls, Wisconsin?

About 13.9% of adults age 25 and over in Oconto Falls, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Oconto Falls, Wisconsin?

About 18.5% of people in Oconto Falls, Wisconsin live below the federal poverty line.

Has Oconto Falls, Wisconsin grown since 1990?

Yes, Oconto Falls, Wisconsin has grown since 1990. The population has added about 373 residents, a change of about 14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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