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CITY

Ashwaubenon

Wisconsin · 17,398 residents (2025 est.) · 12.4 sq mi
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The short version

With 17,314 people, Ashwaubenon is a city in Wisconsin. The median age is 43.1, about 4 years above the US median. The average commute runs 16 minutes. 5% of people here were born outside the United States. Density works out to 1,398 people per square mile. Renters pay $964 a month at the median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.1
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

17,314
−2%since 2000
from 17,634 in 2000
17,398 in 2025 (Census Bureau estimate)
1990 – 2025
1,398 / sq mi
Unchangedsince 2009
from 1,396 / sq mi in 2009
US average: 281
43.1
+19%since 2000
from 36.3 in 2000
US average: 38.9
Land area
12.4 sq mi
Population, 19902024
16K17K17K17K18K19902000201020202024Ashwaubenon
202417K
1990201020202024
Age distribution, 2024
Under 54.3%(751)
US avg: 5.6%
5 to 94.4%(769)
US avg: 6%
10 to 145.7%(983)
US avg: 6.4%
15 to 195.4%(940)
US avg: 6.6%
20 to 247.8%(1,357)
US avg: 6.5%
25 to 3413.1%(2,266)
US avg: 13.7%
35 to 4411.3%(1,963)
US avg: 13.2%
45 to 5410.3%(1,788)
US avg: 12.2%
55 to 6415.1%(2,609)
US avg: 12.7%
65 to 7413.8%(2,395)
US avg: 10.2%
75 to 847.5%(1,291)
US avg: 5.1%
85 and over1.2%(202)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$69,667
−21%inflation adjusted, since 2000
from $48,353 in 2000
US average: $82,259
1990 – 2024
$44,680
+90%since 2000
from $23,539 in 2000
US average: $44,673
Households earning $100K+
46.7%
+18.1 ptssince 2009
from 28.6% in 2009
US average: 53.3%
11.6%
+7.6 ptssince 2000
from 4.0% in 2000
US average: 12.5%
0.439
+5%since 2010
from 0.419 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade14.4%
US avg: 9.9%
Information13.6%
US avg: 10.8%
Other services8.6%
US avg: 6.7%
Public administration6.8%
US avg: 4.8%
Wholesale trade6%
US avg: 6.9%
Finance & insurance5.8%
US avg: 5.9%
Professional, scientific, technical5.5%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Agriculture, forestry, fishing1.8%
US avg: 1.6%
Construction1.8%
US avg: 1.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Education & health services0.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$266,600
+21%inflation adjusted, since 2000
from $121,300 in 2000
US average: $376,019
1990 – 2024
$964
+1%inflation adjusted, since 2000
from $523 in 2000
US average: $1,442
59.8%
−1.1 ptssince 2000
from 60.9% in 2000
40.2% rent
4.4%
+1.1 ptssince 2009
from 3.3% in 2009
US average: 10.0%
2.02 people
−12%since 2009
from 2.29 people in 2009
US average: 2.54
12.6%
−10.6 ptssince 2009
from 23.1% in 2009
US average: 22.9%
48.8%
+11.3 ptssince 2009
from 37.5% in 2009
US average: 47.4%
3.8
+25%since 2009
from 3.1 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
53
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic94.5%(16,669)
Black0.6%(113)
Hispanic / Latino1.1%(202)
Asian1.8%(316)
Other0%
2024
White, non-Hispanic82.1%(14,207)
Black1.1%(198)
Hispanic / Latino4.7%(816)
Asian6.1%(1,061)
Other6%(1,032)
40
+107%since 2009
from 19 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.1%(364)
Puerto Rican1.7%(302)
Salvadoran0.3%(50)
Panamanian0.2%(29)
Dominican0.1%(18)
Asian origin
Asian Indian2.1%(365)
Hmong1.4%(239)
Nepalese0.8%(144)
Burmese0.8%(138)
Chinese0.4%(75)
Korean0.2%(30)
Vietnamese0.2%(30)
Filipino0.2%(28)
Indonesian0.1%(18)
Cambodian0.1%(16)
Pacific Islander origin
Ancestry
German32.4%(5,610)
Irish14.1%(2,445)
Polish8%(1,378)
Belgian7.6%(1,310)
English5.4%(935)
Dutch3.5%(612)
Italian3.3%(580)
Norwegian2.8%(491)
American2.4%(419)
French2.3%(406)
Swedish2.2%(385)
Finnish2%(354)
+ 23 more ancestry groups with data
Czech1.8%(304)
Russian1%(169)
Welsh0.7%(124)
Danish0.7%(122)
Greek0.6%(99)
Swiss0.5%(87)
Scottish0.5%(79)
Scotch-Irish0.3%(48)
West Indian0.2%(40)
Jamaican0.2%(40)
Austrian0.2%(35)
Hungarian0.2%(28)
Canadian0.2%(26)
Iranian0.1%(24)
Ukrainian0.1%(24)
Latvian0.1%(20)
British0.1%(17)
Serbian0.1%(16)
Arab0%(7)
Section 05

Education

36.2%
+10.7 ptssince 2000
from 25.5% in 2000
US average: 35.6%
High school or higher
96.6%
+7.4 ptssince 2000
from 89.2% in 2000
US average: 89.6%
12.8%
+7.1 ptssince 2000
from 5.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

16.1 min
+54%since 2000
from 10.4 min in 2000
US average: 26.5
77.7%
−9.2 ptssince 2009
from 86.9% in 2009
US average: 68.9%
3.7%
−2.9 ptssince 2009
from 6.6% in 2009
US average: 8.5%
0.1%
−0.7 ptssince 2009
from 0.9% in 2009
US average: 3.2%
14.8%
+12.7 ptssince 2009
from 2.1% in 2009
US average: 15.0%
2.2%
+1.1 ptssince 2009
from 1.1% in 2009
US average: 2.4%
0.3%
−0.8 ptssince 2009
from 1.0% in 2009
US average: 0.4%
5.0%
+0.1 ptssince 2009
from 5.0% in 2009
US average: 8.3%
Section 07

Work & employment

2.8%
−4.1 ptssince 2011
from 6.9% in 2011
US average: 5.2%
65.9%
−5.7 ptssince 2011
from 71.6% in 2011
US average: 63.5%
Women 20-64 in the labor force
80.5%
−2.6 ptssince 2020
from 83.1% in 2020
US average: 74.6%
8.5%
−1.4 ptssince 2009
from 9.9% in 2009
US average: 13.1%
41.6%
+7.8 ptssince 2009
from 33.7% in 2009
US average: 42.5%
Section 08

People & community

46.3%
−3.1 ptssince 2009
from 49.4% in 2009
53.7%
+3.1 ptssince 2009
from 50.6% in 2009
5.1%
+2.1 ptssince 2009
from 3.1% in 2009
US average: 14.1%
6.9%
−3.9 ptssince 2009
from 10.7% in 2009
US average: 6.2%
12.1%
+2.0 ptssince 2012
from 10.1% in 2012
US average: 13.3%
3.2%
−3.3 ptssince 2013
from 6.5% in 2013
US average: 8.4%
92.9%
+11.5 ptssince 2017
from 81.4% in 2017
US average: 91.0%
Computer in household
97.7%
+5.1 ptssince 2020
from 92.6% in 2020
US average: 95.5%
88.1%
+2.3 ptssince 2020
from 85.8% in 2020
US average: 87.7%
91.9%
−2.1 ptssince 2016
from 94.1% in 2016
US average: 77.7%
3.0%
+1.8 ptssince 2016
from 1.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married34.4%(2,409)
Married54.5%(3,812)
Widowed2.4%(165)
Divorced8.7%(609)
Women 15+
Never married29%(2,267)
Married47.5%(3,710)
Widowed11.7%(914)
Divorced11.8%(925)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

3.2%
−3.3 ptssince 2013
from 6.5% in 2013
US average: 8.4%
60.9%
−5.7 ptssince 2020
from 66.6% in 2020
US average: 54.8%
Direct-purchase
14.8%
−1.5 ptssince 2020
from 16.3% in 2020
US average: 13.8%
22.9%
+2.4 ptssince 2020
from 20.5% in 2020
US average: 18.4%
15.3%
+2.0 ptssince 2020
from 13.3% in 2020
US average: 20.9%
VA health care
2.7%
+0.2 ptssince 2020
from 2.5% in 2020
US average: 2.2%
Any private
74.3%
−7.8 ptssince 2020
from 82.1% in 2020
US average: 67.1%
Any public
34.5%
+1.7 ptssince 2020
from 32.8% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)13.1%(127)
US avg: 26.4%
Gulf War (1990s)16.2%(157)
US avg: 24.3%
Vietnam era44%(428)
US avg: 33.1%
Korean War4.9%(48)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 972 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Ashwaubenon, Wisconsin?

Ashwaubenon, Wisconsin has about 17,314 residents according to the 2024 American Community Survey.

What is the median household income in Ashwaubenon, Wisconsin?

The typical household in Ashwaubenon, Wisconsin earns about $69,667 a year. Half of households make more than that, and half make less.

Is Ashwaubenon, Wisconsin expensive?

In Ashwaubenon, Wisconsin, the median home is worth about $266,600, and the typical rent is about $964 a month.

How educated are people in Ashwaubenon, Wisconsin?

About 36.2% of adults age 25 and over in Ashwaubenon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashwaubenon, Wisconsin?

About 11.6% of people in Ashwaubenon, Wisconsin live below the federal poverty line.

Has Ashwaubenon, Wisconsin grown since 1990?

Yes, Ashwaubenon, Wisconsin has grown since 1990. The population has added about 938 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →