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CITY

Ashwaubenon

Wisconsin · 17,398 residents (2025 est.) · 12.384 sq mi
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The short version

Ashwaubenon has lower-than-average household income, with a median household income of $69,667. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $266,600.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.1
US median: 38.9
Average education
36% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
17,314
−2%since 2000
from 17,634 in 2000
1990 – 2025
Population density
1,398 / sq mi
−2%since 2000
from 1,424 / sq mi in 2000
US average: 281
Median age
43.1
+19%since 2000
from 36.3 in 2000
US average: 38.9

PEP 2025 EST:17,398 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
16K17K17K17K18K1990201020202024Ashwaubenon
202417K
1990201020202024
Section 02

Income & economy

Median household income
$69,667
−21%inflation adjusted, since 2000
from $48,353 in 2000
US average: $82,259
1990 – 2024
Per capita income
$44,680
+90%since 2000
from $23,539 in 2000
US average: $44,673
Households earning $100K+
46.7%
+18.1 ptssince 2009
from 28.6% in 2009
US average: 53.3%
Poverty rate
11.6%
+7.6 ptssince 2000
from 4.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.439
+5%since 2010
from 0.419 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade14.4%
US avg: 9.9%
Information13.6%
US avg: 10.8%
Other services8.6%
US avg: 6.7%
Public administration6.8%
US avg: 4.8%
Wholesale trade6%
US avg: 6.9%
Finance & insurance5.8%
US avg: 5.9%
Professional, scientific, technical5.5%
US avg: 5.1%
Transportation & warehousing2.7%
US avg: 2.2%
Agriculture, forestry, fishing1.8%
US avg: 1.6%
Construction1.8%
US avg: 1.2%
Arts, entertainment, food1.1%
US avg: 1.9%
Education & health services0.3%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$266,600
+21%inflation adjusted, since 2000
from $121,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$964
+1%inflation adjusted, since 2000
from $523 in 2000
US average: $1,442
Owner-occupied
59.8%
−1.1 ptssince 2000
from 60.9% in 2000
40.2% rent
Vacancy rate
4.4%
+1.1 ptssince 2009
from 3.3% in 2009
US average: 10.0%
Owner cost-burdened
12.6%
−10.6 ptssince 2009
from 23.1% in 2009
US average: 22.9%
Renter cost-burdened
48.8%
+11.3 ptssince 2009
from 37.5% in 2009
US average: 47.4%
Afford Score
3.8
+53%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
53
RELATED:See current rent listings in Ashwaubenon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.5%(16,669)
Black0.6%(113)
Hispanic / Latino1.1%(202)
Asian1.8%(316)
Other0%
Diversity Score8.9%(1,567)
2024
White, non-Hispanic82.1%(14,207)
Black1.1%(198)
Hispanic / Latino4.7%(816)
Asian6.1%(1,061)
Other6%(1,032)
Diversity Score39.6%(6,861)
Diversity Score
40
+346%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
36.2%
+10.7 ptssince 2000
from 25.5% in 2000
US average: 35.6%
High school or higher
96.6%
+7.4 ptssince 2000
from 89.2% in 2000
US average: 89.6%
Graduate degree
12.8%
+7.1 ptssince 2000
from 5.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.1 min
+54%since 2000
from 10.4 min in 2000
US average: 26.5
Drive alone to work
77.7%
−9.2 ptssince 2009
from 86.9% in 2009
US average: 68.9%
Carpooled to work
3.7%
−2.9 ptssince 2009
from 6.6% in 2009
US average: 8.5%
Public transit
0.1%
−0.7 ptssince 2009
from 0.9% in 2009
US average: 3.2%
Worked from home
14.8%
+12.7 ptssince 2009
from 2.1% in 2009
US average: 15.0%
Walked to work
2.2%
+1.1 ptssince 2009
from 1.1% in 2009
US average: 2.4%
Biked to work
0.3%
−0.8 ptssince 2009
from 1.0% in 2009
US average: 0.4%
No vehicle available
5.0%
+0.1 ptssince 2009
from 5.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
−4.1 ptssince 2011
from 6.9% in 2011
US average: 5.2%
Labor force participation
65.9%
−5.7 ptssince 2011
from 71.6% in 2011
US average: 63.5%
Self-employed
8.5%
−1.4 ptssince 2009
from 9.9% in 2009
US average: 13.1%
Management & professional
41.6%
−20.0 ptssince 2009
from 61.6% in 2009
US average: 42.5%
Section 08

People & community

Male
46.3%
−3.1 ptssince 2009
from 49.4% in 2009
Female
53.7%
+3.1 ptssince 2009
from 50.6% in 2009
Foreign born
5.1%
+2.1 ptssince 2009
from 3.1% in 2009
US average: 14.1%
Veterans
6.9%
−42.1 ptssince 2009
from 49.0% in 2009
US average: 6.2%
With a disability
12.1%
+2.0 ptssince 2012
from 10.1% in 2012
US average: 13.3%
Uninsured
3.2%
−90.3 ptssince 2013
from 93.5% in 2013
US average: 8.4%
Broadband at home
92.9%
+11.5 ptssince 2017
from 81.4% in 2017
US average: 91.0%
English only at home
91.9%
−2.1 ptssince 2016
from 94.1% in 2016
US average: 77.7%
Spanish at home
3.0%
+1.8 ptssince 2016
from 1.2% in 2016
US average: 13.6%
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Frequently asked

How many people live in Ashwaubenon, Wisconsin?

Ashwaubenon, Wisconsin has about 17,314 residents according to the 2024 American Community Survey.

What is the median household income in Ashwaubenon, Wisconsin?

The typical household in Ashwaubenon, Wisconsin earns about $69,667 a year. Half of households make more than that, and half make less.

Is Ashwaubenon, Wisconsin expensive?

In Ashwaubenon, Wisconsin, the median home is worth about $266,600, and the typical rent is about $964 a month.

How educated are people in Ashwaubenon, Wisconsin?

About 36.2% of adults age 25 and over in Ashwaubenon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashwaubenon, Wisconsin?

About 11.6% of people in Ashwaubenon, Wisconsin live below the federal poverty line.

Has Ashwaubenon, Wisconsin grown since 1990?

Yes, Ashwaubenon, Wisconsin has grown since 1990. The population has added about 938 residents, a change of about 6 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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