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CITY · 2010 ACS

Ashwaubenon

Wisconsin · 16,963 residents · 12.384 sq mi
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The short version

Ashwaubenon has roughly average household income, with a median household income of $52,477. Population has declined 4% since 2000. Median home value is $157,900.

At a glance
Average income
near the US median
US median: $52,703
Older
median age 40.1
US median: 37.2
Average education
26% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
16,963
−4%since 2000
from 17,634 in 2000
1990 – 2025
Population density
1,370 / sq mi
−4%since 2000
from 1,424 / sq mi in 2000
US average: 261
Median age
40.1
+10%since 2000
from 36.3 in 2000
US average: 37.2
Population, 1990 – 2024
16K17K17K17K18K1990201020202024Ashwaubenon
202417K
1990201020202024
Section 02

Income & economy

Median household income
$52,477
−14%inflation adjusted, since 2000
from $48,353 in 2000
US average: $52,703
1990 – 2024
Per capita income
$28,915
+23%since 2000
from $23,539 in 2000
US average: $27,286
Households earning $100K+
30.0%
+1.4 ptssince 2009
from 28.6% in 2009
US average: 33.3%
Poverty rate
8.4%
+4.4 ptssince 2000
from 4.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.419
US average: 0.461
Workforce by industry, 2010
Retail trade15.3%
US avg: 10.9%
Information11.2%
US avg: 11.5%
Finance & insurance9%
US avg: 5.1%
Other services8.3%
US avg: 7%
Professional, scientific, technical8%
US avg: 4.2%
Public administration7.5%
US avg: 4.9%
Wholesale trade4.4%
US avg: 7.2%
Transportation & warehousing2.3%
US avg: 3.1%
Arts, entertainment, food1.8%
US avg: 2.4%
Agriculture, forestry, fishing1.1%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Construction0.9%
US avg: 1.4%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$157,900
+3%inflation adjusted, since 2000
from $121,300 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$637
−4%inflation adjusted, since 2000
from $523 in 2000
US average: $853
Owner-occupied
42.1%
−18.8 ptssince 2000
from 60.9% in 2000
39.9% rent
Vacancy rate
3.8%
+0.4 ptssince 2009
from 3.3% in 2009
US average: 12.1%
Owner cost-burdened
23.1%
Unchangedsince 2009
from 23.1% in 2009
US average: 30.9%
Renter cost-burdened
36.4%
−1.1 ptssince 2009
from 37.5% in 2009
US average: 46.8%
Afford Score
3.0
+20%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Ashwaubenon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94.5%(16,669)
Black0.6%(113)
Hispanic / Latino1.1%(202)
Asian1.8%(316)
Other0%
Diversity Score8.9%(1,567)
2010
White, non-Hispanic89.1%(15,117)
Black1.2%(203)
Hispanic / Latino2.8%(471)
Asian3.1%(530)
Other3.9%(662)
Diversity Score25.5%(4,332)
Diversity Score
26
+187%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
26.4%
+0.9 ptssince 2000
from 25.5% in 2000
US average: 27.9%
High school or higher
92.8%
+3.7 ptssince 2000
from 89.2% in 2000
US average: 84.9%
Graduate degree
6.8%
+1.0 ptssince 2000
from 5.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
14.8 min
+42%since 2000
from 10.4 min in 2000
US average: 25.2
Drive alone to work
86.7%
−0.2 ptssince 2009
from 86.9% in 2009
US average: 76.2%
Carpooled to work
7.1%
+0.4 ptssince 2009
from 6.6% in 2009
US average: 10.4%
Public transit
1.0%
+0.1 ptssince 2009
from 0.9% in 2009
US average: 4.7%
Worked from home
2.1%
Unchangedsince 2009
from 2.1% in 2009
US average: 4.1%
Walked to work
1.0%
−0.1 ptssince 2009
from 1.1% in 2009
US average: 2.8%
Biked to work
0.8%
−0.2 ptssince 2009
from 1.0% in 2009
US average: 0.5%
No vehicle available
4.9%
−0.1 ptssince 2009
from 5.0% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.1%
+1.2 ptssince 2009
from 9.9% in 2009
US average: 12.9%
Management & professional
34.6%
−27.0 ptssince 2009
from 61.6% in 2009
US average: 35.2%
Section 08

People & community

Male
49.7%
+0.3 ptssince 2009
from 49.4% in 2009
Female
50.3%
−0.3 ptssince 2009
from 50.6% in 2009
Foreign born
3.1%
Unchangedsince 2009
from 3.1% in 2009
US average: 12.8%
Veterans
11.5%
−37.4 ptssince 2009
from 49.0% in 2009
US average: 9.9%
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Frequently asked

How many people live in Ashwaubenon, Wisconsin?

Ashwaubenon, Wisconsin has about 16,963 residents according to the 2010 American Community Survey.

What is the median household income in Ashwaubenon, Wisconsin?

The typical household in Ashwaubenon, Wisconsin earns about $52,477 a year. Half of households make more than that, and half make less.

Is Ashwaubenon, Wisconsin expensive?

In Ashwaubenon, Wisconsin, the median home is worth about $157,900, and the typical rent is about $637 a month.

How educated are people in Ashwaubenon, Wisconsin?

About 26.4% of adults age 25 and over in Ashwaubenon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashwaubenon, Wisconsin?

About 8.4% of people in Ashwaubenon, Wisconsin live below the federal poverty line.

Has Ashwaubenon, Wisconsin grown since 1990?

Yes, Ashwaubenon, Wisconsin has grown since 1990. The population has added about 587 residents, a change of about 4 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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