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CITY

Middleton

Wisconsin · 23,115 residents (2025 est.) · 9.402 sq mi
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The short version

Middleton has roughly average household income, with a median household income of $89,524. Population has grown 41% since 2000. 62% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $484,200.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.1
US median: 38.9
More educated
62% hold a bachelor's degree
US average: 36%
Less affordable
home values up 55%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
22,301
+41%since 2000
from 15,770 in 2000
1990 – 2025
Population density
2,372 / sq mi
+41%since 2000
from 1,677 / sq mi in 2000
US average: 281
Median age
39.1
+8%since 2000
from 36.2 in 2000
US average: 38.9

PEP 2025 EST:23,115 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
12K15K18K20K23K1990201020202024Middleton
202422K
1990201020202024
Section 02

Income & economy

Median household income
$89,524
−3%inflation adjusted, since 2000
from $50,786 in 2000
US average: $82,259
1990 – 2024
Per capita income
$59,443
+102%since 2000
from $29,464 in 2000
US average: $44,673
Households earning $100K+
59.3%
+15.5 ptssince 2009
from 43.7% in 2009
US average: 53.3%
Poverty rate
7.6%
+2.6 ptssince 2000
from 5.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.449
+3%since 2010
from 0.438 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade10.3%
US avg: 9.9%
Information7.6%
US avg: 10.8%
Other services6.6%
US avg: 6.7%
Wholesale trade5%
US avg: 6.9%
Public administration4.3%
US avg: 4.8%
Arts, entertainment, food4.3%
US avg: 1.9%
Finance & insurance3.1%
US avg: 5.9%
Professional, scientific, technical2.3%
US avg: 5.1%
Agriculture, forestry, fishing1.5%
US avg: 1.6%
Construction1.5%
US avg: 1.2%
Transportation & warehousing1.3%
US avg: 2.2%
Education & health services0.7%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$484,200
+55%inflation adjusted, since 2000
from $171,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,437
+23%inflation adjusted, since 2000
from $641 in 2000
US average: $1,442
Owner-occupied
45.7%
−6.1 ptssince 2000
from 51.8% in 2000
54.3% rent
Vacancy rate
3.8%
−6.0 ptssince 2009
from 9.8% in 2009
US average: 10.0%
Owner cost-burdened
20.9%
−7.5 ptssince 2009
from 28.4% in 2009
US average: 22.9%
Renter cost-burdened
38.3%
+1.6 ptssince 2009
from 36.7% in 2009
US average: 47.4%
Afford Score
5.4
+60%since 2000
from 3.4 in 2000
1990 – 2024
Gentrification Score
55
RELATED:See current rent listings in Middleton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.7%(14,308)
Black2%(308)
Hispanic / Latino2.8%(444)
Asian2.7%(419)
Other0%
Diversity Score18%(2,831)
2024
White, non-Hispanic71.8%(16,015)
Black2.6%(576)
Hispanic / Latino13.6%(3,029)
Asian7.3%(1,620)
Other4.8%(1,061)
Diversity Score57.2%(12,757)
Diversity Score
57
+219%since 2000
from 18 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
61.7%
+11.3 ptssince 2000
from 50.3% in 2000
US average: 35.6%
High school or higher
95.3%
+0.4 ptssince 2000
from 95.0% in 2000
US average: 89.6%
Graduate degree
30.3%
+9.1 ptssince 2000
from 21.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.3 min
+86%since 2000
from 10.4 min in 2000
US average: 26.5
Drive alone to work
69.5%
−9.3 ptssince 2009
from 78.8% in 2009
US average: 68.9%
Carpooled to work
5.1%
−4.0 ptssince 2009
from 9.1% in 2009
US average: 8.5%
Public transit
1.5%
−2.3 ptssince 2009
from 3.8% in 2009
US average: 3.2%
Worked from home
20.3%
+15.3 ptssince 2009
from 4.9% in 2009
US average: 15.0%
Walked to work
1.6%
−0.1 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
1.3%
+0.2 ptssince 2009
from 1.1% in 2009
US average: 0.4%
No vehicle available
5.4%
+3.1 ptssince 2009
from 2.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.0%
−0.9 ptssince 2011
from 3.9% in 2011
US average: 5.2%
Labor force participation
68.1%
−6.3 ptssince 2011
from 74.4% in 2011
US average: 63.5%
Self-employed
12.7%
−3.2 ptssince 2009
from 15.9% in 2009
US average: 13.1%
Management & professional
59.2%
−18.8 ptssince 2009
from 78.1% in 2009
US average: 42.5%
Section 08

People & community

Male
49.2%
+2.4 ptssince 2009
from 46.8% in 2009
Female
50.8%
−2.4 ptssince 2009
from 53.2% in 2009
Foreign born
12.8%
+5.4 ptssince 2009
from 7.4% in 2009
US average: 14.1%
Veterans
4.0%
−42.5 ptssince 2009
from 46.5% in 2009
US average: 6.2%
With a disability
9.4%
+1.4 ptssince 2012
from 8.0% in 2012
US average: 13.3%
Uninsured
4.2%
−89.9 ptssince 2013
from 94.1% in 2013
US average: 8.4%
Broadband at home
94.0%
+6.8 ptssince 2017
from 87.2% in 2017
US average: 91.0%
English only at home
82.5%
−7.3 ptssince 2016
from 89.8% in 2016
US average: 77.7%
Spanish at home
8.8%
+5.5 ptssince 2016
from 3.3% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Middleton to nearby cities

MIDDLETON VS
Madison
Income$78,050−13%
Home value$372,900−23%
Population286,233+1138%
SEE FULL COMPARISON →
MIDDLETON VS
Waunakee
Income$125,220+40%
Home value$515,900+7%
Population16,411−29%
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MIDDLETON VS
Verona
Income$119,606+34%
Home value$420,400−13%
Population16,821−27%
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MIDDLETON VS
Fitchburg
Income$86,516−3%
Home value$417,200−14%
Population34,615+50%
SEE FULL COMPARISON →
Frequently asked

How many people live in Middleton, Wisconsin?

Middleton, Wisconsin has about 22,301 residents according to the 2024 American Community Survey.

What is the median household income in Middleton, Wisconsin?

The typical household in Middleton, Wisconsin earns about $89,524 a year. Half of households make more than that, and half make less.

Is Middleton, Wisconsin expensive?

In Middleton, Wisconsin, the median home is worth about $484,200, and the typical rent is about $1,437 a month.

How educated are people in Middleton, Wisconsin?

About 61.7% of adults age 25 and over in Middleton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Middleton, Wisconsin?

About 7.6% of people in Middleton, Wisconsin live below the federal poverty line.

Has Middleton, Wisconsin grown since 1990?

Yes, Middleton, Wisconsin has grown since 1990. The population has added about 9,012 residents, a change of about 68 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Middleton, Wisconsin: demographics, income & housing data · CensusEasy