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CITY · 2010 ACS

Middleton

Wisconsin · 17,442 residents · 9.40 sq mi
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The short version

Middleton is home to 17,442 people in Wisconsin. 57% of adults hold a bachelor's degree, against 28% nationally. Poverty is uncommon here, at 5.1% of locals. 55% of homes are owner-occupied. That is roughly 17% ahead of the Wisconsin median. Getting to work takes 19 minutes on average.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 39.1
US median: 37.2
More educated
57% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

17,442
+11%since 2000
from 15,770 in 2000
1990 – 2025
39.1
+8%since 2000
from 36.2 in 2000
US average: 37.2
Land area
9.40 sq mi
Population, 19902024
12K15K18K20K23K19902000201020202024Middleton
202422K
1990201020202024
Age distribution, 2010
Under 55.4%(939)
US avg: 6.5%
5 to 96.2%(1,084)
US avg: 6.6%
10 to 146.2%(1,087)
US avg: 6.7%
15 to 195.5%(965)
US avg: 7.1%
20 to 246%(1,044)
US avg: 7%
25 to 3415.3%(2,667)
US avg: 13.3%
35 to 4413.8%(2,409)
US avg: 13.3%
45 to 5415%(2,623)
US avg: 14.6%
55 to 6414.2%(2,476)
US avg: 11.8%
65 to 746.8%(1,178)
US avg: 7%
75 to 843.6%(621)
US avg: 4.2%
85 and over2%(349)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$60,243
−6%inflation adjusted, since 2000
from $50,786 in 2000
US average: $52,703
1990 – 2024
$38,829
+32%since 2000
from $29,464 in 2000
US average: $27,286
Households earning $100K+
41.6%
−2.1 ptssince 2009
from 43.7% in 2009
US average: 33.3%
5.1%
+0.1 ptssince 2000
from 5.0% in 2000
US average: 13.8%
0.438
US average: 0.461
Workforce by industry, 2010
Information9.1%
US avg: 11.5%
Other services8.4%
US avg: 7%
Retail trade7.3%
US avg: 10.9%
Public administration6.5%
US avg: 4.9%
Arts, entertainment, food5.1%
US avg: 2.4%
Transportation & warehousing3.2%
US avg: 3.1%
Wholesale trade3.1%
US avg: 7.2%
Finance & insurance1.5%
US avg: 5.1%
Agriculture, forestry, fishing1.3%
US avg: 1.9%
Construction1.2%
US avg: 1.4%
Professional, scientific, technical0.9%
US avg: 4.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$262,900
+21%inflation adjusted, since 2000
from $171,300 in 2000
US average: $225,659
1990 – 2024
$805
−1%inflation adjusted, since 2000
from $641 in 2000
US average: $853
55.5%
+3.7 ptssince 2000
from 51.8% in 2000
44.5% rent
11.1%
+1.4 ptssince 2009
from 9.8% in 2009
US average: 12.1%
2.20 people
−3%since 2009
from 2.27 people in 2009
US average: 2.60
27.3%
−1.1 ptssince 2009
from 28.4% in 2009
US average: 30.9%
36.1%
−0.6 ptssince 2009
from 36.7% in 2009
US average: 46.8%
4.4
−2%since 2009
from 4.5 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic90.7%(14,308)
Black2%(308)
Hispanic / Latino2.8%(444)
Asian2.7%(419)
Other0%
2010
White, non-Hispanic84.2%(14,694)
Black3.3%(582)
Hispanic / Latino5.6%(984)
Asian4.2%(730)
Other4.6%(803)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.4%(415)
Puerto Rican0.8%(134)
Honduran0.6%(99)
Peruvian0.4%(62)
Chilean0.3%(55)
Dominican0.2%(29)
Guatemalan0.2%(29)
Colombian0.1%(13)
Argentine0.1%(11)
Ancestry
German44.3%(7,600)
Irish16.6%(2,855)
English14%(2,411)
Norwegian10.5%(1,806)
Polish6.2%(1,056)
French2.7%(459)
Italian2.5%(426)
Scottish2.3%(397)
Swiss2.3%(390)
Swedish2.2%(385)
Czech2.1%(361)
Scotch-Irish1.7%(290)
+ 24 more ancestry groups with data
Danish1.5%(254)
American1.4%(244)
Dutch1.4%(241)
Russian1.3%(223)
Austrian0.8%(134)
British0.6%(100)
Belgian0.5%(93)
Welsh0.5%(79)
Arab0.4%(77)
Iranian0.4%(65)
Greek0.3%(54)
Lithuanian0.3%(51)
Portuguese0.2%(37)
Ukrainian0.2%(35)
Finnish0.2%(34)
Canadian0.2%(33)
Serbian0.1%(25)
Slovak0.1%(25)
Armenian0.1%(19)
Croatian0.1%(17)
Australian0.1%(15)
Turkish0.1%(10)
Section 05

Education

56.6%
+6.3 ptssince 2000
from 50.3% in 2000
US average: 27.9%
High school or higher
97.4%
+2.5 ptssince 2000
from 95.0% in 2000
US average: 84.9%
24.0%
+2.8 ptssince 2000
from 21.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

19.1 min
+85%since 2000
from 10.4 min in 2000
US average: 25.2
80.5%
+1.7 ptssince 2009
from 78.8% in 2009
US average: 76.2%
7.5%
−1.6 ptssince 2009
from 9.1% in 2009
US average: 10.4%
3.8%
Unchangedsince 2009
from 3.8% in 2009
US average: 4.7%
5.1%
+0.1 ptssince 2009
from 4.9% in 2009
US average: 4.1%
1.0%
−0.8 ptssince 2009
from 1.7% in 2009
US average: 2.8%
1.2%
+0.1 ptssince 2009
from 1.1% in 2009
US average: 0.5%
3.0%
+0.7 ptssince 2009
from 2.3% in 2009
US average: 8.7%
Section 07

Work & employment

17.9%
+2.0 ptssince 2009
from 15.9% in 2009
US average: 12.9%
58.7%
+3.2 ptssince 2009
from 55.4% in 2009
US average: 35.2%
Section 08

People & community

47.6%
+0.8 ptssince 2009
from 46.8% in 2009
52.4%
−0.8 ptssince 2009
from 53.2% in 2009
9.2%
+1.8 ptssince 2009
from 7.4% in 2009
US average: 12.8%
7.9%
+0.2 ptssince 2009
from 7.7% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married37.4%(3,477)
Married53.5%(4,973)
Widowed0.6%(60)
Divorced8.4%(783)
Women 15+
Never married33.9%(3,247)
Married50.2%(4,812)
Widowed6.8%(647)
Divorced9.1%(872)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

4.2%
−1.7 ptssince 2013
from 5.9% in 2013
US average: 8.4%
75.5%
+3.5 ptssince 2020
from 72.0% in 2020
US average: 54.8%
Direct-purchase
10.4%
−3.5 ptssince 2020
from 13.9% in 2020
US average: 13.8%
16.9%
+2.1 ptssince 2020
from 14.8% in 2020
US average: 18.4%
11.0%
−0.9 ptssince 2020
from 11.9% in 2020
US average: 20.9%
VA health care
0.7%
−0.1 ptssince 2020
from 0.8% in 2020
US average: 2.2%
Any private
83.4%
−0.2 ptssince 2020
from 83.6% in 2020
US average: 67.1%
Any public
26.6%
+0.8 ptssince 2020
from 25.8% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)23.2%(164)
US avg: 26.4%
Gulf War (1990s)5.8%(41)
US avg: 24.3%
Vietnam era46.3%(327)
US avg: 33.1%
Korean War5.7%(40)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 706 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Middleton, Wisconsin?

Middleton, Wisconsin has about 17,442 residents according to the 2010 American Community Survey.

What is the median household income in Middleton, Wisconsin?

The typical household in Middleton, Wisconsin earns about $60,243 a year. Half of households make more than that, and half make less.

Is Middleton, Wisconsin expensive?

In Middleton, Wisconsin, the median home is worth about $262,900, and the typical rent is about $805 a month.

How educated are people in Middleton, Wisconsin?

About 56.6% of adults age 25 and over in Middleton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Middleton, Wisconsin?

About 5.1% of people in Middleton, Wisconsin live below the federal poverty line.

Has Middleton, Wisconsin grown since 1990?

Yes, Middleton, Wisconsin has grown since 1990. The population has added about 4,153 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →