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CITY · 2010 ACS

Middleton

Wisconsin · 17,442 residents · 9.402 sq mi
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The short version

Middleton is wealthier than most US places, with a median household income of $60,243. Population has held roughly steady since 2000. 57% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has risen by half since 2000, reaching $262,900. Poverty is rare here, at 5.1% of residents.

At a glance
Wealthier
above the US median
US median: $52,703
Mid-age
median age 39.1
US median: 37.2
More educated
57% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
17,442
+11%since 2000
from 15,770 in 2000
1990 – 2025
Population density
1,855 / sq mi
+11%since 2000
from 1,677 / sq mi in 2000
US average: 261
Median age
39.1
+8%since 2000
from 36.2 in 2000
US average: 37.2
Population, 1990 – 2024
12K15K18K20K23K1990201020202024Middleton
202422K
1990201020202024
Section 02

Income & economy

Median household income
$60,243
−6%inflation adjusted, since 2000
from $50,786 in 2000
US average: $52,703
1990 – 2024
Per capita income
$38,829
+32%since 2000
from $29,464 in 2000
US average: $27,286
Households earning $100K+
41.6%
−2.1 ptssince 2009
from 43.7% in 2009
US average: 33.3%
Poverty rate
5.1%
+0.1 ptssince 2000
from 5.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.438
US average: 0.461
Workforce by industry, 2010
Information9.1%
US avg: 11.5%
Other services8.4%
US avg: 7%
Retail trade7.3%
US avg: 10.9%
Public administration6.5%
US avg: 4.9%
Arts, entertainment, food5.1%
US avg: 2.4%
Transportation & warehousing3.2%
US avg: 3.1%
Wholesale trade3.1%
US avg: 7.2%
Finance & insurance1.5%
US avg: 5.1%
Agriculture, forestry, fishing1.3%
US avg: 1.9%
Construction1.2%
US avg: 1.4%
Professional, scientific, technical0.9%
US avg: 4.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$262,900
+21%inflation adjusted, since 2000
from $171,300 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$805
−1%inflation adjusted, since 2000
from $641 in 2000
US average: $853
Owner-occupied
41.0%
−10.8 ptssince 2000
from 51.8% in 2000
44.5% rent
Vacancy rate
11.1%
+1.4 ptssince 2009
from 9.8% in 2009
US average: 12.1%
Owner cost-burdened
27.3%
−1.1 ptssince 2009
from 28.4% in 2009
US average: 30.9%
Renter cost-burdened
36.1%
−0.6 ptssince 2009
from 36.7% in 2009
US average: 46.8%
Afford Score
4.4
+29%since 2000
from 3.4 in 2000
1990 – 2024
RELATED:See current rent listings in Middleton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.7%(14,308)
Black2%(308)
Hispanic / Latino2.8%(444)
Asian2.7%(419)
Other0%
Diversity Score18%(2,831)
2010
White, non-Hispanic84.2%(14,694)
Black3.3%(582)
Hispanic / Latino5.6%(984)
Asian4.2%(730)
Other4.6%(803)
Diversity Score38.8%(6,762)
Diversity Score
39
+116%since 2000
from 18 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
56.6%
+6.3 ptssince 2000
from 50.3% in 2000
US average: 27.9%
High school or higher
97.4%
+2.5 ptssince 2000
from 95.0% in 2000
US average: 84.9%
Graduate degree
24.0%
+2.8 ptssince 2000
from 21.2% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
19.1 min
+85%since 2000
from 10.4 min in 2000
US average: 25.2
Drive alone to work
80.5%
+1.7 ptssince 2009
from 78.8% in 2009
US average: 76.2%
Carpooled to work
7.5%
−1.6 ptssince 2009
from 9.1% in 2009
US average: 10.4%
Public transit
3.8%
Unchangedsince 2009
from 3.8% in 2009
US average: 4.7%
Worked from home
5.1%
+0.1 ptssince 2009
from 4.9% in 2009
US average: 4.1%
Walked to work
1.0%
−0.8 ptssince 2009
from 1.7% in 2009
US average: 2.8%
Biked to work
1.2%
+0.1 ptssince 2009
from 1.1% in 2009
US average: 0.5%
No vehicle available
3.0%
+0.7 ptssince 2009
from 2.3% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
17.9%
+2.0 ptssince 2009
from 15.9% in 2009
US average: 12.9%
Management & professional
58.7%
−19.4 ptssince 2009
from 78.1% in 2009
US average: 35.2%
Section 08

People & community

Male
47.6%
+0.8 ptssince 2009
from 46.8% in 2009
Female
52.4%
−0.8 ptssince 2009
from 53.2% in 2009
Foreign born
9.2%
+1.8 ptssince 2009
from 7.4% in 2009
US average: 12.8%
Veterans
7.9%
−38.6 ptssince 2009
from 46.5% in 2009
US average: 9.9%
Drill deeper

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Head to head

Compare Middleton to nearby cities

MIDDLETON VS
Madison
Income$78,050+30%
Home value$372,900+42%
Population286,233+1138%
SEE FULL COMPARISON →
MIDDLETON VS
Waunakee
Income$125,220+108%
Home value$515,900+96%
Population16,411−29%
SEE FULL COMPARISON →
MIDDLETON VS
Verona
Income$119,606+99%
Home value$420,400+60%
Population16,821−27%
SEE FULL COMPARISON →
MIDDLETON VS
Fitchburg
Income$86,516+44%
Home value$417,200+59%
Population34,615+50%
SEE FULL COMPARISON →
Frequently asked

How many people live in Middleton, Wisconsin?

Middleton, Wisconsin has about 17,442 residents according to the 2010 American Community Survey.

What is the median household income in Middleton, Wisconsin?

The typical household in Middleton, Wisconsin earns about $60,243 a year. Half of households make more than that, and half make less.

Is Middleton, Wisconsin expensive?

In Middleton, Wisconsin, the median home is worth about $262,900, and the typical rent is about $805 a month.

How educated are people in Middleton, Wisconsin?

About 56.6% of adults age 25 and over in Middleton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Middleton, Wisconsin?

About 5.1% of people in Middleton, Wisconsin live below the federal poverty line.

Has Middleton, Wisconsin grown since 1990?

Yes, Middleton, Wisconsin has grown since 1990. The population has added about 4,153 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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