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CITY · 2020 ACS

Middleton

Wisconsin · 21,827 residents · 9.402 sq mi
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The short version

Middleton is wealthier than most US places, with a median household income of $73,336. Population has grown 38% since 2000. 61% of adults hold a bachelor's degree or higher, well above the national rate of 33%. Median home value has more than doubled since 2000, reaching $361,000.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 39.5
US median: 38.8
More educated
61% hold a bachelor's degree
US average: 33%
Less affordable
home values up 40%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
21,827
+38%since 2000
from 15,770 in 2000
1990 – 2025
Population density
2,322 / sq mi
+38%since 2000
from 1,677 / sq mi in 2000
US average: 280
Median age
39.5
+9%since 2000
from 36.2 in 2000
US average: 38.8
Population, 1990 – 2024
12K15K18K20K23K1990201020202024Middleton
202422K
1990201020202024
Section 02

Income & economy

Median household income
$73,336
−4%inflation adjusted, since 2000
from $50,786 in 2000
US average: $66,278
1990 – 2024
Per capita income
$48,588
+65%since 2000
from $29,464 in 2000
US average: $35,364
Households earning $100K+
48.7%
+4.9 ptssince 2009
from 43.7% in 2009
US average: 43.9%
Poverty rate
8.9%
+3.9 ptssince 2000
from 5.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services9.6%
US avg: 6.6%
Information8.6%
US avg: 11.1%
Retail trade7.5%
US avg: 10%
Public administration7.1%
US avg: 4.7%
Wholesale trade3.2%
US avg: 6.7%
Finance & insurance3%
US avg: 5.5%
Professional, scientific, technical2.2%
US avg: 4.7%
Arts, entertainment, food2%
US avg: 2%
Transportation & warehousing1.4%
US avg: 2.5%
Education & health services0.8%
US avg: 0.8%
Agriculture, forestry, fishing0.3%
US avg: 1.7%
Manufacturing0.2%
US avg: 0.5%
Construction0.2%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$361,000
+40%inflation adjusted, since 2000
from $171,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,095
+14%inflation adjusted, since 2000
from $641 in 2000
US average: $1,124
Owner-occupied
48.7%
−3.1 ptssince 2000
from 51.8% in 2000
51.3% rent
Afford Score
4.9
+46%since 2000
from 3.4 in 2000
1990 – 2024
RELATED:See current rent listings in Middleton on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.7%(14,308)
Black2%(308)
Hispanic / Latino2.8%(444)
Asian2.7%(419)
Other0%
Diversity Score18%(2,831)
2020
White, non-Hispanic77.7%(16,967)
Black3.5%(774)
Hispanic / Latino6.8%(1,488)
Asian7%(1,517)
Other5.2%(1,133)
Diversity Score48.2%(10,511)
Diversity Score
48
+168%since 2000
from 18 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
61.3%
+11.0 ptssince 2000
from 50.3% in 2000
US average: 32.9%
High school or higher
97.8%
+2.8 ptssince 2000
from 95.0% in 2000
US average: 88.5%
Graduate degree
25.7%
+4.5 ptssince 2000
from 21.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.7 min
+81%since 2000
from 10.4 min in 2000
US average: 26.9
Drive alone to work
80.8%
+2.1 ptssince 2009
from 78.8% in 2009
US average: 75.1%
No vehicle available
6.1%
+3.8 ptssince 2009
from 2.3% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.1%
−1.9 ptssince 2011
from 3.9% in 2011
US average: 5.4%
Labor force participation
70.3%
−4.1 ptssince 2011
from 74.4% in 2011
US average: 63.4%
Management & professional
60.4%
−17.7 ptssince 2009
from 78.1% in 2009
US average: 39.3%
Section 08

People & community

Male
48.3%
+1.5 ptssince 2009
from 46.8% in 2009
Female
51.7%
−1.5 ptssince 2009
from 53.2% in 2009
Foreign born
9.1%
+1.7 ptssince 2009
from 7.4% in 2009
US average: 13.5%
Uninsured
2.5%
−91.6 ptssince 2013
from 94.1% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Middleton to nearby cities

MIDDLETON VS
Madison
Income$78,050+6%
Home value$372,900+3%
Population286,233+1138%
SEE FULL COMPARISON →
MIDDLETON VS
Waunakee
Income$125,220+71%
Home value$515,900+43%
Population16,411−29%
SEE FULL COMPARISON →
MIDDLETON VS
Verona
Income$119,606+63%
Home value$420,400+16%
Population16,821−27%
SEE FULL COMPARISON →
MIDDLETON VS
Fitchburg
Income$86,516+18%
Home value$417,200+16%
Population34,615+50%
SEE FULL COMPARISON →
Frequently asked

How many people live in Middleton, Wisconsin?

Middleton, Wisconsin has about 21,827 residents according to the 2020 American Community Survey.

What is the median household income in Middleton, Wisconsin?

The typical household in Middleton, Wisconsin earns about $73,336 a year. Half of households make more than that, and half make less.

Is Middleton, Wisconsin expensive?

In Middleton, Wisconsin, the median home is worth about $361,000, and the typical rent is about $1,095 a month.

How educated are people in Middleton, Wisconsin?

About 61.3% of adults age 25 and over in Middleton, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Middleton, Wisconsin?

About 8.9% of people in Middleton, Wisconsin live below the federal poverty line.

Has Middleton, Wisconsin grown since 1990?

Yes, Middleton, Wisconsin has grown since 1990. The population has added about 8,538 residents, a change of about 64 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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