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COUNTY

Richland County

Wisconsin · 17,036 residents (2025 est.) · 586.15 sq mi
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The short version

Richland County has lower-than-average household income, with a median household income of $66,420. Population has declined 4% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $197,500. With a median age of 46.6, the population is older than the US median of 38.9.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.6
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
17,205
−4%since 2000
from 17,924 in 2000
1990 – 2025
Population density
29 / sq mi
−4%since 2000
from 31 / sq mi in 2000
US average: 281
Median age
46.6
+19%since 2000
from 39.2 in 2000
US average: 38.9

PEP 2025 EST:17,036 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
17K17K18K18K18K1990201020202024Richland County
202417K
1990201020202024
Section 02

Income & economy

Median household income
$66,420
+7%inflation adjusted, since 2000
from $33,998 in 2000
US average: $82,259
1990 – 2024
Per capita income
$36,484
+114%since 2000
from $17,042 in 2000
US average: $44,673
Households earning $100K+
43.0%
+23.5 ptssince 2009
from 19.5% in 2009
US average: 53.3%
Poverty rate
14.5%
+4.4 ptssince 2000
from 10.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.438
+14%since 2010
from 0.384 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade23.2%
US avg: 9.9%
Information12.6%
US avg: 10.8%
Agriculture, forestry, fishing6.9%
US avg: 1.6%
Construction6.6%
US avg: 1.2%
Wholesale trade6.3%
US avg: 6.9%
Finance & insurance4.7%
US avg: 5.9%
Other services4.3%
US avg: 6.7%
Professional, scientific, technical3.8%
US avg: 5.1%
Public administration3.8%
US avg: 4.8%
Transportation & warehousing1.8%
US avg: 2.2%
Arts, entertainment, food1.2%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Manufacturing0.3%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$197,500
+34%inflation adjusted, since 2000
from $81,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$771
−1%inflation adjusted, since 2000
from $427 in 2000
US average: $1,442
Owner-occupied
73.9%
−0.4 ptssince 2000
from 74.2% in 2000
26.1% rent
Vacancy rate
15.0%
+1.9 ptssince 2009
from 13.1% in 2009
US average: 10.0%
Owner cost-burdened
20.6%
−7.1 ptssince 2009
from 27.7% in 2009
US average: 22.9%
Renter cost-burdened
32.1%
−5.9 ptssince 2009
from 38.0% in 2009
US average: 47.4%
Afford Score
3.0
+25%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
49
RELATED:See current rent listings in Richland County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(17,546)
Black0.1%(26)
Hispanic / Latino0.9%(167)
Asian0.2%(38)
Other0%
Diversity Score3.2%(576)
Segregation Score0%
2024
White, non-Hispanic92.1%(15,839)
Black0.3%(55)
Hispanic / Latino3.3%(563)
Asian0.9%(158)
Other3.4%(590)
Diversity Score18.8%(3,229)
Segregation Score16.2%(2,794)
Diversity Score
19
+484%since 2000
from 3 in 2000
1990 – 2024
Segregation Score
16
−28%since 2020
from 23 in 2020
Section 05

Education

Bachelor's degree or higher
21.2%
+7.1 ptssince 2000
from 14.1% in 2000
US average: 35.6%
High school or higher
92.7%
+10.7 ptssince 2000
from 82.1% in 2000
US average: 89.6%
Graduate degree
6.3%
+1.8 ptssince 2000
from 4.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.4 min
+38%since 2000
from 17.6 min in 2000
US average: 26.5
Drive alone to work
79.5%
+6.3 ptssince 2009
from 73.2% in 2009
US average: 68.9%
Carpooled to work
7.9%
−3.4 ptssince 2009
from 11.3% in 2009
US average: 8.5%
Public transit
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
8.9%
−0.3 ptssince 2009
from 9.2% in 2009
US average: 15.0%
Walked to work
2.3%
−2.6 ptssince 2009
from 4.9% in 2009
US average: 2.4%
Biked to work
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
6.7%
+0.9 ptssince 2009
from 5.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.6%
−1.9 ptssince 2011
from 5.5% in 2011
US average: 5.2%
Labor force participation
60.1%
−5.7 ptssince 2011
from 65.7% in 2011
US average: 63.5%
Self-employed
13.6%
+2.5 ptssince 2009
from 11.1% in 2009
US average: 13.1%
Management & professional
31.0%
−27.7 ptssince 2009
from 58.8% in 2009
US average: 42.5%
Section 08

People & community

Male
50.3%
+0.2 ptssince 2009
from 50.1% in 2009
Female
49.7%
−0.2 ptssince 2009
from 49.9% in 2009
Foreign born
2.6%
+1.2 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
6.6%
−43.2 ptssince 2009
from 49.8% in 2009
US average: 6.2%
With a disability
14.6%
+2.1 ptssince 2012
from 12.5% in 2012
US average: 13.3%
Uninsured
7.0%
−83.5 ptssince 2013
from 90.5% in 2013
US average: 8.4%
Broadband at home
81.4%
+13.2 ptssince 2017
from 68.2% in 2017
US average: 91.0%
English only at home
93.2%
−2.0 ptssince 2016
from 95.3% in 2016
US average: 77.7%
Spanish at home
2.1%
+0.2 ptssince 2016
from 1.9% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Richland County to nearby counties

RICHLAND COUNTY VS
Vernon County
Income$71,893+8%
Home value$223,800+13%
Population31,443+85%
SEE FULL COMPARISON →
RICHLAND COUNTY VS
Sauk County
Income$79,541+20%
Home value$258,600+31%
Population66,652+291%
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RICHLAND COUNTY VS
Crawford County
Income$64,094−4%
Home value$183,400−7%
Population15,910−7%
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RICHLAND COUNTY VS
Iowa County
Income$82,182+24%
Home value$265,000+34%
Population23,951+41%
SEE FULL COMPARISON →
Frequently asked

How many people live in Richland County, Wisconsin?

Richland County, Wisconsin has about 17,205 residents according to the 2024 American Community Survey.

What is the median household income in Richland County, Wisconsin?

The typical household in Richland County, Wisconsin earns about $66,420 a year. Half of households make more than that, and half make less.

Is Richland County, Wisconsin expensive?

In Richland County, Wisconsin, the median home is worth about $197,500, and the typical rent is about $771 a month.

How educated are people in Richland County, Wisconsin?

About 21.2% of adults age 25 and over in Richland County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Richland County, Wisconsin?

About 14.5% of people in Richland County, Wisconsin live below the federal poverty line.

Has Richland County, Wisconsin grown since 1990?

Yes, Richland County, Wisconsin has shrunk since 1990. The population has lost about 316 residents, a change of about -2 percent over that period.

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Explore from here

5 census tracts
Census Tract 9702Census Tract 9705Census Tract 9704Census Tract 9701Census Tract 9703
7 ZIP codes
ZIP 53581ZIP 53556ZIP 54664ZIP 53518ZIP 53924ZIP 53540ZIP 53584
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →