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COUNTY · 2020 ACS

Richland County

Wisconsin · 17,304 residents · 586.15 sq mi
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The short version

Richland County has lower-than-average household income, with a median household income of $52,052. Population has declined 3% since 2000. 20% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $141,800. With a median age of 45.4, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 45.4
US median: 38.8
Less educated
20% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
17,304
−3%since 2000
from 17,924 in 2000
1990 – 2025
Population density
30 / sq mi
−3%since 2000
from 31 / sq mi in 2000
US average: 280
Median age
45.4
+16%since 2000
from 39.2 in 2000
US average: 38.8
Population, 1990 – 2024
17K17K18K18K18K1990201020202024Richland County
202417K
1990201020202024
Section 02

Income & economy

Median household income
$52,052
+2%inflation adjusted, since 2000
from $33,998 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,103
+65%since 2000
from $17,042 in 2000
US average: $35,364
Households earning $100K+
31.3%
+11.8 ptssince 2009
from 19.5% in 2009
US average: 43.9%
Poverty rate
13.4%
+3.2 ptssince 2000
from 10.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade22%
US avg: 10%
Information12.6%
US avg: 11.1%
Agriculture, forestry, fishing7.3%
US avg: 1.7%
Construction7.1%
US avg: 1.2%
Wholesale trade6.3%
US avg: 6.7%
Finance & insurance4.1%
US avg: 5.5%
Other services3.6%
US avg: 6.6%
Professional, scientific, technical3.5%
US avg: 4.7%
Public administration3.1%
US avg: 4.7%
Transportation & warehousing2.3%
US avg: 2.5%
Arts, entertainment, food1%
US avg: 2%
Education & health services0.6%
US avg: 0.8%
Manufacturing0.2%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$141,800
+16%inflation adjusted, since 2000
from $81,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$688
+7%inflation adjusted, since 2000
from $427 in 2000
US average: $1,124
Owner-occupied
74.4%
+0.2 ptssince 2000
from 74.2% in 2000
25.6% rent
Afford Score
2.7
+14%since 2000
from 2.4 in 2000
1990 – 2024
RELATED:See current rent listings in Richland County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.9%(17,546)
Black0.1%(26)
Hispanic / Latino0.9%(167)
Asian0.2%(38)
Other0%
Diversity Score3.2%(576)
Segregation Score0%
2020
White, non-Hispanic92.5%(16,014)
Black0.5%(92)
Hispanic / Latino3%(526)
Asian0.5%(95)
Other2.2%(377)
Diversity Score15.2%(2,636)
Segregation Score22.5%(3,894)
Diversity Score
15
+374%since 2000
from 3 in 2000
1990 – 2024
Segregation Score
23
Section 05

Education

Bachelor's degree or higher
19.7%
+5.6 ptssince 2000
from 14.1% in 2000
US average: 32.9%
High school or higher
90.4%
+8.3 ptssince 2000
from 82.1% in 2000
US average: 88.5%
Graduate degree
7.0%
+2.5 ptssince 2000
from 4.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.9 min
+41%since 2000
from 17.6 min in 2000
US average: 26.9
Drive alone to work
79.6%
+6.4 ptssince 2009
from 73.2% in 2009
US average: 75.1%
No vehicle available
6.1%
+0.3 ptssince 2009
from 5.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.1%
−3.3 ptssince 2011
from 5.5% in 2011
US average: 5.4%
Labor force participation
59.1%
−6.6 ptssince 2011
from 65.7% in 2011
US average: 63.4%
Management & professional
28.0%
−30.8 ptssince 2009
from 58.8% in 2009
US average: 39.3%
Section 08

People & community

Male
50.1%
−0.1 ptssince 2009
from 50.1% in 2009
Female
49.9%
+0.1 ptssince 2009
from 49.9% in 2009
Foreign born
2.2%
+0.8 ptssince 2009
from 1.4% in 2009
US average: 13.5%
Uninsured
8.6%
−81.9 ptssince 2013
from 90.5% in 2013
US average: 8.8%
Drill deeper

Places similar to Richland County

Bond County
Pop 16,959
Hancock County
Pop 16,803
Idaho County
Pop 17,874
Mariposa County
Pop 16,918
Places similar to Richland County
Head to head

Compare Richland County to nearby counties

RICHLAND COUNTY VS
Vernon County
Income$71,893+38%
Home value$223,800+58%
Population31,443+85%
SEE FULL COMPARISON →
RICHLAND COUNTY VS
Sauk County
Income$79,541+53%
Home value$258,600+82%
Population66,652+291%
SEE FULL COMPARISON →
RICHLAND COUNTY VS
Crawford County
Income$64,094+23%
Home value$183,400+29%
Population15,910−7%
SEE FULL COMPARISON →
RICHLAND COUNTY VS
Iowa County
Income$82,182+58%
Home value$265,000+87%
Population23,951+41%
SEE FULL COMPARISON →
Frequently asked

How many people live in Richland County, Wisconsin?

Richland County, Wisconsin has about 17,304 residents according to the 2020 American Community Survey.

What is the median household income in Richland County, Wisconsin?

The typical household in Richland County, Wisconsin earns about $52,052 a year. Half of households make more than that, and half make less.

Is Richland County, Wisconsin expensive?

In Richland County, Wisconsin, the median home is worth about $141,800, and the typical rent is about $688 a month.

How educated are people in Richland County, Wisconsin?

About 19.7% of adults age 25 and over in Richland County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Richland County, Wisconsin?

About 13.4% of people in Richland County, Wisconsin live below the federal poverty line.

Has Richland County, Wisconsin grown since 1990?

Yes, Richland County, Wisconsin has shrunk since 1990. The population has lost about 217 residents, a change of about -1 percent over that period.

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5 census tracts
Census Tract 9702Census Tract 9705Census Tract 9704Census Tract 9701Census Tract 9703
7 ZIP codes
ZIP 53581ZIP 53556ZIP 54664ZIP 53518ZIP 53924ZIP 53540ZIP 53584
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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