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COUNTY

Pierce County

Wisconsin · 43,519 residents (2025 est.) · 574 sq mi
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The short version

Pierce County is home to 42,584 people in Wisconsin. That puts it in the top 2% of US counties for household income. 2% of locals were born outside the United States. Owners hold 75% of the housing stock. That is roughly 19% ahead of the Wisconsin median. The population is up 16% since 2000.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.8
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 46%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
42,584
+16%since 2000
from 36,804 in 2000
43,519 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
74 / sq mi
+7%since 2009
from 69 / sq mi in 2009
US average: 281
Median age
38.8
+21%since 2000
from 32.1 in 2000
US average: 38.9
Land area
574 sq mi
Population, 1990 – 2024
32K35K38K41K44K19902000201020202024Pierce County
202443K
1990201020202024
Age distribution, 2024
Under 55%(2,150)
US avg: 5.6%
5 to 95.5%(2,328)
US avg: 6%
10 to 145.7%(2,408)
US avg: 6.4%
15 to 199%(3,819)
US avg: 6.6%
20 to 249.8%(4,169)
US avg: 6.5%
25 to 3410.8%(4,603)
US avg: 13.7%
35 to 4411.9%(5,068)
US avg: 13.2%
45 to 5411.6%(4,958)
US avg: 12.2%
55 to 6414%(5,944)
US avg: 12.7%
65 to 7410.4%(4,432)
US avg: 10.2%
75 to 844.9%(2,106)
US avg: 5.1%
85 and over1.4%(599)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$92,109
+2%inflation adjusted, since 2000
from $49,551 in 2000
US average: $82,259
1990 – 2024
Per capita income
$45,908
+128%since 2000
from $20,172 in 2000
US average: $44,673
Households earning $100K+
58.7%
+20.8 ptssince 2009
from 37.9% in 2009
US average: 53.3%
Poverty rate
9.8%
+2.1 ptssince 2000
from 7.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.447
+13%since 2010
from 0.395 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade18.6%
US avg: 9.9%
Information11%
US avg: 10.8%
Wholesale trade8.8%
US avg: 6.9%
Other services5.4%
US avg: 6.7%
Public administration4.8%
US avg: 4.8%
Finance & insurance4.6%
US avg: 5.9%
Professional, scientific, technical3.9%
US avg: 5.1%
Agriculture, forestry, fishing2.8%
US avg: 1.6%
Construction2.7%
US avg: 1.2%
Transportation & warehousing2.1%
US avg: 2.2%
Arts, entertainment, food0.7%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.1%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$333,700
+46%inflation adjusted, since 2000
from $125,500 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,044
+6%inflation adjusted, since 2000
from $542 in 2000
US average: $1,442
Owner-occupied
75.0%
+1.9 ptssince 2000
from 73.1% in 2000
25.0% rent
Vacancy rate
7.5%
+1.2 ptssince 2009
from 6.3% in 2009
US average: 10.0%
Persons per household
2.53 people
Unchangedsince 2009
from 2.54 people in 2009
US average: 2.54
Owner cost-burdened
17.4%
−14.2 ptssince 2009
from 31.6% in 2009
US average: 22.9%
Renter cost-burdened
36.5%
−10.1 ptssince 2009
from 46.6% in 2009
US average: 47.4%
Afford Score
3.6
+6%since 2009
from 3.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
58
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(35,896)
Black0.2%(91)
Hispanic / Latino0.8%(301)
Asian0.4%(158)
Other0%
2024
White, non-Hispanic91.3%(38,888)
Black0.6%(242)
Hispanic / Latino3%(1,280)
Asian1.2%(490)
Other4%(1,684)
Diversity Score
20
+137%since 2009
from 9 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Segregation Score
20
+63%since 2020
from 12 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican1.5%(637)
Guatemalan0.3%(134)
Puerto Rican0.3%(112)
Spaniard0.1%(59)
Peruvian0.1%(56)
Colombian0.1%(53)
Cuban0.1%(30)
Argentine0.1%(23)
Dominican0%(19)
+ 3 more hispanic origin groups with data
Asian origin
Hmong0.5%(210)
Chinese0.2%(77)
Korean0.1%(46)
Asian Indian0.1%(46)
Vietnamese0.1%(35)
Taiwanese0%(15)
Thai0%(15)
Filipino0%(14)
Uzbek0%(10)
Burmese0%(5)
Pacific Islander origin
Tongan0.2%(75)
Ancestry
German37.8%(16,115)
Irish13.6%(5,810)
Norwegian12.8%(5,457)
Swedish6.8%(2,906)
English5.7%(2,432)
Polish3.8%(1,629)
American2.8%(1,182)
French2.3%(978)
Italian2%(864)
Danish1.6%(666)
Czech1.4%(579)
Dutch1.3%(552)
+ 33 more ancestry groups with data
Scottish1.2%(530)
Swiss0.6%(259)
Austrian0.6%(237)
Finnish0.5%(216)
British0.4%(179)
Welsh0.3%(143)
Scotch-Irish0.3%(133)
Ukrainian0.2%(97)
Russian0.2%(95)
Belgian0.2%(80)
Hungarian0.2%(77)
Lithuanian0.2%(68)
Slovak0.1%(51)
Nigerian0.1%(42)
Slovene0.1%(30)
Latvian0.1%(24)
Portuguese0.1%(22)
Greek0%(19)
Iranian0%(19)
Israeli0%(15)
Jamaican0%(15)
Romanian0%(14)
Turkish0%(5)
Serbian0%(3)
Arab0%(2)
Section 05

Education

Bachelor's degree or higher
33.5%
+8.8 ptssince 2000
from 24.6% in 2000
US average: 35.6%
High school or higher
96.3%
+6.7 ptssince 2000
from 89.6% in 2000
US average: 89.6%
Graduate degree
10.5%
+2.8 ptssince 2000
from 7.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.8 min
+43%since 2000
from 18.7 min in 2000
US average: 26.5
Drive alone to work
75.4%
−1.0 ptssince 2009
from 76.4% in 2009
US average: 68.9%
Carpooled to work
6.1%
−5.0 ptssince 2009
from 11.1% in 2009
US average: 8.5%
Public transit
0.0%
−0.5 ptssince 2009
from 0.5% in 2009
US average: 3.2%
Worked from home
12.8%
+7.4 ptssince 2009
from 5.4% in 2009
US average: 15.0%
Walked to work
4.5%
−0.7 ptssince 2009
from 5.1% in 2009
US average: 2.4%
Biked to work
0.1%
−0.6 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
2.7%
−0.3 ptssince 2009
from 3.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.2%
−2.4 ptssince 2011
from 5.6% in 2011
US average: 5.2%
Labor force participation
68.6%
−4.8 ptssince 2011
from 73.4% in 2011
US average: 63.5%
Women 20-64 in the labor force
83.6%
+0.3 ptssince 2020
from 83.3% in 2020
US average: 74.6%
Self-employed
12.7%
−1.4 ptssince 2009
from 14.0% in 2009
US average: 13.1%
Management & professional
36.2%
+5.7 ptssince 2009
from 30.6% in 2009
US average: 42.5%
Section 08

People & community

Male
50.0%
+0.6 ptssince 2009
from 49.4% in 2009
Female
50.0%
−0.6 ptssince 2009
from 50.6% in 2009
Foreign born
2.2%
+0.9 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
5.6%
−2.8 ptssince 2009
from 8.4% in 2009
US average: 6.2%
With a disability
10.4%
+1.7 ptssince 2012
from 8.7% in 2012
US average: 13.3%
Uninsured
3.1%
−4.5 ptssince 2013
from 7.6% in 2013
US average: 8.4%
Broadband at home
92.2%
+14.7 ptssince 2017
from 77.5% in 2017
US average: 91.0%
Computer in household
95.7%
+3.5 ptssince 2020
from 92.2% in 2020
US average: 95.5%
Same house as last year
84.5%
+3.6 ptssince 2020
from 80.9% in 2020
US average: 87.7%
English only at home
96.9%
Unchangedsince 2016
from 96.9% in 2016
US average: 77.7%
Spanish at home
1.6%
+0.5 ptssince 2016
from 1.1% in 2016
US average: 13.6%
Marital status
Men 15+
Never married37%(6,548)
Married51.5%(9,106)
Widowed2.2%(382)
Divorced9.3%(1,638)
Women 15+
Never married33%(5,953)
Married50.1%(9,034)
Widowed6.4%(1,155)
Divorced10.4%(1,882)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
3.1%
−4.5 ptssince 2013
from 7.6% in 2013
US average: 8.4%
Employer-based
68.3%
−1.0 ptssince 2020
from 69.3% in 2020
US average: 54.8%
Direct-purchase
15.8%
+0.5 ptssince 2020
from 15.3% in 2020
US average: 13.8%
Medicare
17.3%
+1.7 ptssince 2020
from 15.6% in 2020
US average: 18.4%
Medicaid
14.5%
+2.9 ptssince 2020
from 11.6% in 2020
US average: 20.9%
VA health care
2.2%
Unchangedsince 2020
from 2.2% in 2020
US average: 2.2%
Any private
81.8%
−1.1 ptssince 2020
from 82.9% in 2020
US average: 67.1%
Any public
29.9%
+4.4 ptssince 2020
from 25.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)17.4%(332)
US avg: 26.4%
Gulf War (1990s)18.8%(357)
US avg: 24.3%
Vietnam era41.6%(791)
US avg: 33.1%
Korean War3.3%(63)
US avg: 4.5%
World War II0.1%(1)
US avg: 1%

Share of the 1,903 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

Places similar to Pierce County

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Pop 41,876
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Pop 54,052
Dawson County
Pop 35,365
Harris County
Pop 37,280
Places similar to Pierce County
Head to head

Compare Pierce County to nearby counties

PIERCE COUNTY VS
St. Croix County
Income$103,046+12%
Home value$377,700+13%
Population98,276+126%
SEE FULL COMPARISON →
PIERCE COUNTY VS
Goodhue County
Income$84,171−9%
Home value$285,100−15%
Population48,195+11%
SEE FULL COMPARISON →
PIERCE COUNTY VS
Pepin County
Income$75,256−18%
Home value$214,800−36%
Population7,513−83%
SEE FULL COMPARISON →
PIERCE COUNTY VS
Dunn County
Income$74,824−19%
Home value$243,200−27%
Population46,223+6%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pierce County, Wisconsin?

Pierce County, Wisconsin has about 42,584 residents according to the 2024 American Community Survey.

What is the median household income in Pierce County, Wisconsin?

The typical household in Pierce County, Wisconsin earns about $92,109 a year. Half of households make more than that, and half make less.

Is Pierce County, Wisconsin expensive?

In Pierce County, Wisconsin, the median home is worth about $333,700, and the typical rent is about $1,044 a month.

How educated are people in Pierce County, Wisconsin?

About 33.5% of adults age 25 and over in Pierce County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Pierce County, Wisconsin?

About 9.8% of people in Pierce County, Wisconsin live below the federal poverty line.

Has Pierce County, Wisconsin grown since 1990?

Yes, Pierce County, Wisconsin has grown since 1990. The population has added about 9,819 residents, a change of about 30 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →