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COUNTY · 2020 ACS

Pierce County

Wisconsin · 42,212 residents · 574.018 sq mi
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The short version

Pierce County is wealthier than most US places, with a median household income of $73,873. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $224,900.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 38.0
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
42,212
+15%since 2000
from 36,804 in 2000
1990 – 2025
Population density
74 / sq mi
+15%since 2000
from 64 / sq mi in 2000
US average: 280
Median age
38.0
+18%since 2000
from 32.1 in 2000
US average: 38.8
Population, 1990 – 2024
32K35K38K41K44K1990201020202024Pierce County
202443K
1990201020202024
Section 02

Income & economy

Median household income
$73,873
−1%inflation adjusted, since 2000
from $49,551 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,223
+70%since 2000
from $20,172 in 2000
US average: $35,364
Households earning $100K+
49.5%
+11.5 ptssince 2009
from 37.9% in 2009
US average: 43.9%
Poverty rate
8.5%
+0.8 ptssince 2000
from 7.7% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade16.5%
US avg: 10%
Information10.8%
US avg: 11.1%
Wholesale trade8.5%
US avg: 6.7%
Finance & insurance4.9%
US avg: 5.5%
Agriculture, forestry, fishing4.6%
US avg: 1.7%
Other services4.5%
US avg: 6.6%
Construction4.3%
US avg: 1.2%
Professional, scientific, technical3.9%
US avg: 4.7%
Public administration3.7%
US avg: 4.7%
Transportation & warehousing2.5%
US avg: 2.5%
Arts, entertainment, food1.2%
US avg: 2%
Education & health services1.1%
US avg: 0.8%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$224,900
+19%inflation adjusted, since 2000
from $125,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$880
+8%inflation adjusted, since 2000
from $542 in 2000
US average: $1,124
Owner-occupied
74.5%
+1.4 ptssince 2000
from 73.1% in 2000
25.5% rent
Afford Score
3.0
+20%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Pierce County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(35,896)
Black0.2%(91)
Hispanic / Latino0.8%(301)
Asian0.4%(158)
Other0%
Diversity Score3.7%(1,374)
Segregation Score0%
2020
White, non-Hispanic91.3%(38,535)
Black1%(402)
Hispanic / Latino2.9%(1,220)
Asian0.7%(289)
Other2.6%(1,098)
Diversity Score17.2%(7,276)
Segregation Score12.2%(5,141)
Diversity Score
17
+362%since 2000
from 4 in 2000
1990 – 2024
Segregation Score
12
Section 05

Education

Bachelor's degree or higher
29.9%
+5.2 ptssince 2000
from 24.6% in 2000
US average: 32.9%
High school or higher
94.6%
+5.0 ptssince 2000
from 89.6% in 2000
US average: 88.5%
Graduate degree
10.2%
+2.4 ptssince 2000
from 7.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
26.6 min
+42%since 2000
from 18.7 min in 2000
US average: 26.9
Drive alone to work
80.9%
+4.5 ptssince 2009
from 76.4% in 2009
US average: 75.1%
No vehicle available
3.7%
+0.8 ptssince 2009
from 3.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.1%
−2.5 ptssince 2011
from 5.6% in 2011
US average: 5.4%
Labor force participation
70.1%
−3.3 ptssince 2011
from 73.4% in 2011
US average: 63.4%
Management & professional
34.7%
−28.5 ptssince 2009
from 63.1% in 2009
US average: 39.3%
Section 08

People & community

Male
49.7%
+0.3 ptssince 2009
from 49.4% in 2009
Female
50.3%
−0.3 ptssince 2009
from 50.6% in 2009
Foreign born
1.9%
+0.5 ptssince 2009
from 1.4% in 2009
US average: 13.5%
Uninsured
4.2%
−88.2 ptssince 2013
from 92.4% in 2013
US average: 8.8%
Drill deeper

Places similar to Pierce County

Amador County
Pop 41,876
Grundy County
Pop 54,052
Dawson County
Pop 35,365
Harris County
Pop 37,280
Places similar to Pierce County
Head to head

Compare Pierce County to nearby counties

PIERCE COUNTY VS
St. Croix County
Income$103,046+39%
Home value$377,700+68%
Population98,276+126%
SEE FULL COMPARISON →
PIERCE COUNTY VS
Goodhue County
Income$84,171+14%
Home value$285,100+27%
Population48,195+11%
SEE FULL COMPARISON →
PIERCE COUNTY VS
Pepin County
Income$75,256+2%
Home value$214,800−4%
Population7,513−83%
SEE FULL COMPARISON →
PIERCE COUNTY VS
Dunn County
Income$74,824+1%
Home value$243,200+8%
Population46,223+6%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pierce County, Wisconsin?

Pierce County, Wisconsin has about 42,212 residents according to the 2020 American Community Survey.

What is the median household income in Pierce County, Wisconsin?

The typical household in Pierce County, Wisconsin earns about $73,873 a year. Half of households make more than that, and half make less.

Is Pierce County, Wisconsin expensive?

In Pierce County, Wisconsin, the median home is worth about $224,900, and the typical rent is about $880 a month.

How educated are people in Pierce County, Wisconsin?

About 29.9% of adults age 25 and over in Pierce County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Pierce County, Wisconsin?

About 8.5% of people in Pierce County, Wisconsin live below the federal poverty line.

Has Pierce County, Wisconsin grown since 1990?

Yes, Pierce County, Wisconsin has grown since 1990. The population has added about 9,447 residents, a change of about 29 percent over that period.

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Explore from here

8 census tracts
Census Tract 9605Census Tract 9604Census Tract 9602Census Tract 9603Census Tract 9607Census Tract 9606Census Tract 9608Census Tract 9601
10 ZIP codes
ZIP 54022ZIP 54021ZIP 54011ZIP 54767ZIP 54014ZIP 54740ZIP 54761ZIP 54003ZIP 54750ZIP 54723
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →