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CITY

Pleasant Prairie

Wisconsin · 21,798 residents (2025 est.) · 33.376 sq mi
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The short version

Pleasant Prairie is wealthier than most US places, with a median household income of $103,902. Population has grown 34% since 2000. Median home value has more than doubled since 2000, reaching $360,400. With a median age of 44.4, the population is older than the US median of 38.9. It sits in the top 10% of US cities for household income. Households here earn about 34% more than the Wisconsin median.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 44.4
US median: 38.9
More educated
41% hold a bachelor's degree
US average: 36%
Less affordable
home values up 29%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
21,669
+34%since 2000
from 16,136 in 2000
1990 – 2025
Population density
649 / sq mi
+34%since 2000
from 483 / sq mi in 2000
US average: 281
Median age
44.4
+20%since 2000
from 37.0 in 2000
US average: 38.9

PEP 2025 EST:21,798 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
11K14K17K20K23K1990201020202024Pleasant Prairie
202422K
1990201020202024
Section 02

Income & economy

Median household income
$103,902
−9%inflation adjusted, since 2000
from $62,856 in 2000
US average: $82,259
1990 – 2024
Per capita income
$51,465
+97%since 2000
from $26,087 in 2000
US average: $44,673
Households earning $100K+
65.5%
+13.6 ptssince 2009
from 51.9% in 2009
US average: 53.3%
Poverty rate
7.1%
+3.9 ptssince 2000
from 3.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.397
+2%since 2010
from 0.388 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19%
US avg: 9.9%
Information11.7%
US avg: 10.8%
Other services6%
US avg: 6.7%
Finance & insurance4.9%
US avg: 5.9%
Transportation & warehousing4.7%
US avg: 2.2%
Professional, scientific, technical4.5%
US avg: 5.1%
Wholesale trade3.9%
US avg: 6.9%
Public administration3.7%
US avg: 4.8%
Agriculture, forestry, fishing1.4%
US avg: 1.6%
Construction1.4%
US avg: 1.2%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$360,400
+29%inflation adjusted, since 2000
from $152,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,458
−9%inflation adjusted, since 2000
from $877 in 2000
US average: $1,442
Owner-occupied
73.5%
−9.0 ptssince 2000
from 82.6% in 2000
26.5% rent
Vacancy rate
3.8%
−2.9 ptssince 2009
from 6.7% in 2009
US average: 10.0%
Owner cost-burdened
18.5%
−13.2 ptssince 2009
from 31.7% in 2009
US average: 22.9%
Renter cost-burdened
38.9%
−4.2 ptssince 2009
from 43.1% in 2009
US average: 47.4%
Afford Score
3.5
+43%since 2000
from 2.4 in 2000
1990 – 2024
Gentrification Score
51
RELATED:See current rent listings in Pleasant Prairie on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.1%(14,862)
Black1.4%(230)
Hispanic / Latino3.4%(544)
Asian1.4%(223)
Other0%
Diversity Score15%(2,424)
2024
White, non-Hispanic76.8%(16,635)
Black3.1%(671)
Hispanic / Latino12.5%(2,698)
Asian3%(656)
Other4.7%(1,009)
Diversity Score48.9%(10,594)
Diversity Score
49
+225%since 2000
from 15 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
40.6%
+13.4 ptssince 2000
from 27.2% in 2000
US average: 35.6%
High school or higher
94.7%
+7.6 ptssince 2000
from 87.1% in 2000
US average: 89.6%
Graduate degree
13.4%
+4.4 ptssince 2000
from 9.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.9 min
+32%since 2000
from 18.9 min in 2000
US average: 26.5
Drive alone to work
79.5%
−4.6 ptssince 2009
from 84.2% in 2009
US average: 68.9%
Carpooled to work
4.6%
−6.5 ptssince 2009
from 11.1% in 2009
US average: 8.5%
Public transit
0.1%
−1.1 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
13.1%
+10.9 ptssince 2009
from 2.2% in 2009
US average: 15.0%
Walked to work
2.1%
+1.5 ptssince 2009
from 0.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.5%
+0.7 ptssince 2009
from 3.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.6%
−2.9 ptssince 2011
from 6.5% in 2011
US average: 5.2%
Labor force participation
63.5%
−7.3 ptssince 2011
from 70.8% in 2011
US average: 63.5%
Self-employed
13.8%
−0.3 ptssince 2009
from 14.1% in 2009
US average: 13.1%
Management & professional
48.9%
−15.3 ptssince 2009
from 64.2% in 2009
US average: 42.5%
Section 08

People & community

Male
51.4%
+2.6 ptssince 2009
from 48.9% in 2009
Female
48.6%
−2.6 ptssince 2009
from 51.1% in 2009
Foreign born
8.1%
+3.1 ptssince 2009
from 5.0% in 2009
US average: 14.1%
Veterans
6.8%
−42.0 ptssince 2009
from 48.8% in 2009
US average: 6.2%
With a disability
14.6%
+4.0 ptssince 2012
from 10.6% in 2012
US average: 13.3%
Uninsured
4.4%
−88.6 ptssince 2013
from 93.0% in 2013
US average: 8.4%
Broadband at home
94.6%
+7.6 ptssince 2017
from 87.0% in 2017
US average: 91.0%
English only at home
86.3%
−1.3 ptssince 2016
from 87.6% in 2016
US average: 77.7%
Spanish at home
6.6%
+0.1 ptssince 2016
from 6.5% in 2016
US average: 13.6%
Drill deeper

Places similar to Pleasant Prairie

Bloomingdale
Pop 23,827
Hunters Creek
Pop 22,819
Minneola
Pop 21,064
Midway CDP (Santa Rosa County)
Pop 21,317
Places similar to Pleasant Prairie
Head to head

Compare Pleasant Prairie to nearby cities

PLEASANT PRAIRIE VS
Kenosha
Income$71,239−31%
Home value$225,200−38%
Population99,239+355%
SEE FULL COMPARISON →
PLEASANT PRAIRIE VS
Zion
Income$63,104−39%
Home value$183,800−49%
Population24,447+12%
SEE FULL COMPARISON →
PLEASANT PRAIRIE VS
Beach Park
Income$85,664−18%
Home value$245,800−32%
Population14,114−35%
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PLEASANT PRAIRIE VS
Somers
Income$80,488−23%
Home value$315,300−13%
Population8,171−63%
SEE FULL COMPARISON →
Frequently asked

How many people live in Pleasant Prairie, Wisconsin?

Pleasant Prairie, Wisconsin has about 21,669 residents according to the 2024 American Community Survey.

What is the median household income in Pleasant Prairie, Wisconsin?

The typical household in Pleasant Prairie, Wisconsin earns about $103,902 a year. Half of households make more than that, and half make less.

Is Pleasant Prairie, Wisconsin expensive?

In Pleasant Prairie, Wisconsin, the median home is worth about $360,400, and the typical rent is about $1,458 a month.

How educated are people in Pleasant Prairie, Wisconsin?

About 40.6% of adults age 25 and over in Pleasant Prairie, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Pleasant Prairie, Wisconsin?

About 7.1% of people in Pleasant Prairie, Wisconsin live below the federal poverty line.

Has Pleasant Prairie, Wisconsin grown since 1990?

Yes, Pleasant Prairie, Wisconsin has grown since 1990. The population has added about 9,708 residents, a change of about 81 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Pleasant Prairie, Wisconsin: demographics, income & housing data · CensusEasy