Baraboo is a metro area of 66,009 people. Few US metro areas rank higher on income. 4% of people across the metro were born outside the United States. 27% of adults hold a bachelor's degree or higher. Owners hold 72% of the housing stock. Growth has run 20% since 2000, or 10,784 more people.
At a glance
Average income
median household income $79,541, near the US median
US median: $82,259
Older
median age 41.6
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Less affordable
home values up 33%, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Baraboo
What changed most since 1990
Median home value (2024 dollars)$132,484 → $258,600(+95%)US over the same years: +67%
White share98.8% → 86.3%(−12.5 pts)US over the same years: −17.8 pts
Among the 26 metro and micro areas based in Wisconsin
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)21.8%(781)
US avg: 26.4%
Gulf War (1990s)15.7%(562)
US avg: 24.3%
Vietnam era38.8%(1,392)
US avg: 33.1%
Korean War4.3%(153)
US avg: 4.5%
World War II1.1%(40)
US avg: 1%
Share of the 3,590 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Baraboo, decade by decade
Baraboo population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
46,975
$62,923
$132,484
12.9%
3.0
2000
55,225
$76,402
$194,371
17.6%
8.8
2010
61,976
$72,490
$239,378
20.0%
17.8
2020
65,763
$76,126
$224,227
23.8%
27.6
2024
66,009
$79,541
$258,600
27.3%
30.9
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
