CensusEasy
MICROPOLITAN AREA

Baraboo Micro

Baraboo, WI · 1 counties · 66,652 residents (2025 est.) · 831.587 sq mi
Time machine
COMPARE TO
Compare
Notable rankings
#31Lowest unemploymentof 9252.3%#35Lowest poverty rateof 9258.1%
The short version

Baraboo has roughly average household income, with a median household income of $79,541. Population has grown 20% since 2000. Median home value has more than doubled since 2000, reaching $258,600. It ranks in the top 5% of US metro areas for household income.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 41.6
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Less affordable
home values up 33%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
66,009
+20%since 2000
from 55,225 in 2000
1990 – 2025
Population density
79 / sq mi
+20%since 2000
from 66 / sq mi in 2000
US average: 281
Median age
41.6
+12%since 2000
from 37.3 in 2000
US average: 38.9

PEP 2025 EST:66,652 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
45K51K56K62K68K1990201020202024Baraboo
202466K
1990201020202024
Section 02

Income & economy

Median household income
$79,541
+4%inflation adjusted, since 2000
from $41,941 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,246
+109%since 2000
from $19,695 in 2000
US average: $44,673
Households earning $100K+
53.6%
+26.6 ptssince 2009
from 27.0% in 2009
US average: 53.3%
Poverty rate
8.1%
+0.8 ptssince 2000
from 7.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.410
+3%since 2010
from 0.397 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade15.9%
US avg: 9.9%
Information12.9%
US avg: 10.8%
Wholesale trade7.8%
US avg: 6.9%
Other services5.2%
US avg: 6.7%
Finance & insurance4.4%
US avg: 5.9%
Public administration4.1%
US avg: 4.8%
Professional, scientific, technical3.7%
US avg: 5.1%
Agriculture, forestry, fishing2.9%
US avg: 1.6%
Construction2.6%
US avg: 1.2%
Transportation & warehousing2.6%
US avg: 2.2%
Arts, entertainment, food1%
US avg: 1.9%
Education & health services0.7%
US avg: 0.9%
Manufacturing0.3%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$258,600
+33%inflation adjusted, since 2000
from $106,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,018
+10%inflation adjusted, since 2000
from $508 in 2000
US average: $1,442
Owner-occupied
72.4%
−0.9 ptssince 2000
from 73.3% in 2000
27.6% rent
Vacancy rate
11.1%
−2.0 ptssince 2009
from 13.2% in 2009
US average: 10.0%
Owner cost-burdened
17.5%
−13.3 ptssince 2009
from 30.8% in 2009
US average: 22.9%
Renter cost-burdened
37.4%
−0.6 ptssince 2009
from 38.0% in 2009
US average: 47.4%
Afford Score
3.3
+28%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
58
RELATED:See current rent listings in Baraboo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.4%(53,241)
Black0.2%(138)
Hispanic / Latino1.7%(938)
Asian0.3%(143)
Other0%
Diversity Score5.5%(3,034)
Segregation Score0%
2024
White, non-Hispanic86.3%(56,960)
Black0.8%(511)
Hispanic / Latino6.8%(4,488)
Asian0.4%(296)
Other5.7%(3,754)
Diversity Score30.9%(20,417)
Segregation Score22.1%(14,619)
Diversity Score
31
+463%since 2000
from 5 in 2000
1990 – 2024
Segregation Score
22
−13%since 2020
from 26 in 2020
Section 05

Education

Bachelor's degree or higher
27.3%
+9.7 ptssince 2000
from 17.6% in 2000
US average: 35.6%
High school or higher
92.6%
+9.1 ptssince 2000
from 83.5% in 2000
US average: 89.6%
Graduate degree
8.2%
+3.0 ptssince 2000
from 5.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.0 min
+53%since 2000
from 15.0 min in 2000
US average: 26.5
Drive alone to work
77.0%
−3.9 ptssince 2009
from 80.9% in 2009
US average: 68.9%
Carpooled to work
9.0%
−1.4 ptssince 2009
from 10.4% in 2009
US average: 8.5%
Public transit
0.1%
+0.1 ptssince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
9.6%
+4.9 ptssince 2009
from 4.8% in 2009
US average: 15.0%
Walked to work
2.4%
Unchangedsince 2009
from 2.4% in 2009
US average: 2.4%
Biked to work
0.5%
+0.3 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
5.1%
+0.8 ptssince 2009
from 4.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.3%
−3.8 ptssince 2011
from 6.1% in 2011
US average: 5.2%
Labor force participation
66.8%
−5.4 ptssince 2011
from 72.2% in 2011
US average: 63.5%
Self-employed
12.9%
+2.9 ptssince 2009
from 10.0% in 2009
US average: 13.1%
Management & professional
36.3%
−25.4 ptssince 2009
from 61.7% in 2009
US average: 42.5%
Section 08

People & community

Male
50.2%
+0.5 ptssince 2009
from 49.7% in 2009
Female
49.8%
−0.5 ptssince 2009
from 50.3% in 2009
Foreign born
3.9%
+1.0 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
7.0%
−42.0 ptssince 2009
from 49.0% in 2009
US average: 6.2%
With a disability
13.0%
+1.0 ptssince 2012
from 12.0% in 2012
US average: 13.3%
Uninsured
6.0%
−83.5 ptssince 2013
from 89.5% in 2013
US average: 8.4%
Broadband at home
88.5%
+12.2 ptssince 2017
from 76.3% in 2017
US average: 91.0%
English only at home
91.9%
−1.9 ptssince 2016
from 93.8% in 2016
US average: 77.7%
Spanish at home
4.9%
+1.6 ptssince 2016
from 3.3% in 2016
US average: 13.6%
In this metro

Principal cities

BarabooCENTRAL13,224
What's inside

1 component county

Sauk CountyCENTRAL66,652
Drill deeper

Metros similar to Baraboo

Carlsbad
Pop 62,509
Hemlock Farms
Pop 62,808
Faribault
Pop 69,939
Hudson
Pop 60,168
Places similar to Baraboo
Head to head

Compare Baraboo side by side

BARABOO VS
Carlsbad
Income$78,426−1%
Home value$212,600−18%
Population62,509−6%
SEE FULL COMPARISON →
BARABOO VS
Hemlock Farms
Income$81,323+2%
Home value$272,600+5%
Population62,808−6%
SEE FULL COMPARISON →
BARABOO VS
Faribault
Income$83,181+5%
Home value$320,200+24%
Population69,939+5%
SEE FULL COMPARISON →
BARABOO VS
Hudson
Income$81,528+2%
Home value$347,100+34%
Population60,168−10%
SEE FULL COMPARISON →
Frequently asked

How many people live in Baraboo, WI?

Baraboo, WI has about 66,009 residents according to the 2024 American Community Survey.

What is the median household income in Baraboo, WI?

The typical household in Baraboo, WI earns about $79,541 a year. Half of households make more than that, and half make less.

Is Baraboo, WI expensive?

In Baraboo, WI, the median home is worth about $258,600, and the typical rent is about $1,018 a month.

How educated are people in Baraboo, WI?

About 27.3% of adults age 25 and over in Baraboo, WI hold a bachelor's degree or higher.

What is the poverty rate in Baraboo, WI?

About 8.1% of people in Baraboo, WI live below the federal poverty line.

Has Baraboo, WI grown since 1990?

Yes, Baraboo, WI has grown since 1990. The population has added about 19,034 residents, a change of about 41 percent over that period.

Keep going

Explore from here

Metro rankings
Largest US metrosHighest income metrosFastest growing metros
Compare
Compare Baraboo with another metro

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →