MICROPOLITAN AREA
Baraboo Micro
Baraboo, WI · 1 counties · 66,652 residents (2025 est.) · 831.587 sq mi
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The short version
Baraboo has roughly average household income, with a median household income of $79,541. Population has grown 20% since 2000. Median home value has more than doubled since 2000, reaching $258,600. It ranks in the top 5% of US metro areas for household income.
At a glance
Average income
near the US median
US median: $82,259
Older
median age 41.6
US median: 38.9
Less educated
27% hold a bachelor's degree
US average: 36%
Less affordable
home values up 33%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
PEP 2025 EST:66,652 residents (Census Bureau Vintage 2025, released March 2026)
Population, 1990 – 2024
202466K
Age distribution, 2024
Under 55.6%(3,683)
5 to 96%(3,953)
10 to 146.7%(4,418)
15 to 196%(3,933)
20 to 245.3%(3,503)
25 to 3411.6%(7,666)
35 to 4413%(8,595)
45 to 5411.8%(7,775)
55 to 6414.2%(9,343)
65 to 7411.9%(7,854)
75 to 845.5%(3,628)
85 and over2.5%(1,658)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$79,541
+4%inflation adjusted, since 2000
from $41,941 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
53.6%
+26.6 ptssince 2009
from 27.0% in 2009
US average: 53.3%
Workforce by industry, 2024
Retail trade15.9%
Information12.9%
Wholesale trade7.8%
Other services5.2%
Finance & insurance4.4%
Public administration4.1%
Professional, scientific, technical3.7%
Agriculture, forestry, fishing2.9%
Construction2.6%
Transportation & warehousing2.6%
Arts, entertainment, food1%
Education & health services0.7%
Manufacturing0.3%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$258,600
+33%inflation adjusted, since 2000
from $106,700 in 2000
US average: $376,019
1990 – 2024
3.3
Unchangedsince 2009
from 3.2 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
58
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Baraboo on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic96.4%(53,241)
Black0.2%(138)
Hispanic / Latino1.7%(938)
Asian0.3%(143)
Other0%
2024
White, non-Hispanic86.3%(56,960)
Black0.8%(511)
Hispanic / Latino6.8%(4,488)
Asian0.4%(296)
Other5.7%(3,754)
31
+152%since 2009
from 12 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
22
−13%since 2020
from 26 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican3.6%(2,389)
Puerto Rican1%(660)
South American0.9%(578)
Central American0.7%(485)
Nicaraguan0.5%(308)
Peruvian0.3%(176)
Venezuelan0.2%(163)
Colombian0.2%(119)
Spaniard0.2%(116)
Honduran0.2%(115)
Ecuadorian0.1%(93)
Dominican0.1%(49)
+ 6 more hispanic origin groups with data
Asian origin
Korean0.2%(119)
Chinese0.1%(68)
Filipino0.1%(59)
Japanese0%(23)
Hmong0%(21)
Vietnamese0%(3)
Asian Indian0%(3)
Ancestry
German40.2%(26,547)
Irish12.2%(8,036)
English8.9%(5,899)
Norwegian6.6%(4,374)
Polish3.6%(2,409)
American3.5%(2,324)
Italian2.8%(1,822)
Scottish2.1%(1,398)
French2.1%(1,396)
Swiss1.6%(1,076)
Dutch1.3%(887)
Swedish1.3%(884)
+ 35 more ancestry groups with data
Czech1.2%(792)
Danish0.7%(435)
Welsh0.5%(327)
Belgian0.5%(318)
French Canadian0.4%(281)
Ukrainian0.4%(256)
Scotch-Irish0.4%(249)
Greek0.3%(219)
Bulgarian0.3%(212)
Finnish0.3%(199)
Russian0.3%(177)
Hungarian0.2%(156)
Austrian0.2%(145)
British0.2%(132)
Subsaharan African0.2%(116)
Slovak0.2%(107)
West Indian0.1%(97)
Lithuanian0.1%(85)
Canadian0.1%(72)
Jamaican0.1%(70)
Romanian0.1%(69)
Croatian0.1%(62)
Serbian0.1%(48)
Macedonian0.1%(37)
Turkish0%(25)
Portuguese0%(24)
Arab0%(18)
Slovene0%(17)
Lebanese0%(16)
Brazilian0%(10)
Armenian0%(4)
Latvian0%(3)
Ethiopian0%(3)
Palestinian0%(2)
Guyanese0%(2)
Section 05
Education
High school or higher
92.6%
+9.1 ptssince 2000
from 83.5% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status
Men 15+
Never married30.6%(8,241)
Married55.3%(14,912)
Widowed3.1%(836)
Divorced11%(2,956)
Women 15+
Never married22.7%(6,143)
Married55.8%(15,066)
Widowed7.5%(2,030)
Divorced14%(3,771)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
In this metro
Largest cities
What's inside
1 component county
Drill deeper
Metros similar to Baraboo
Carlsbad
Pop 62,509
Hemlock Farms
Pop 62,808
Faribault
Pop 69,939
Hudson
Pop 60,168
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Compare Baraboo side by side
BARABOO VS
Carlsbad
Income$78,426−1%
Home value$212,600−18%
Population62,509−6%
SEE FULL COMPARISON →
BARABOO VS
Hemlock Farms
Income$81,323+2%
Home value$272,600+5%
Population62,808−6%
SEE FULL COMPARISON →
BARABOO VS
Faribault
Income$83,181+5%
Home value$320,200+24%
Population69,939+5%
SEE FULL COMPARISON →
BARABOO VS
Hudson
Income$81,528+2%
Home value$347,100+34%
Population60,168−10%
SEE FULL COMPARISON →
Frequently asked
How many people live in Baraboo, WI?
Baraboo, WI has about 66,009 residents according to the 2024 American Community Survey.
What is the median household income in Baraboo, WI?
The typical household in Baraboo, WI earns about $79,541 a year. Half of households make more than that, and half make less.
Is Baraboo, WI expensive?
In Baraboo, WI, the median home is worth about $258,600, and the typical rent is about $1,018 a month.
How educated are people in Baraboo, WI?
About 27.3% of adults age 25 and over in Baraboo, WI hold a bachelor's degree or higher.
What is the poverty rate in Baraboo, WI?
About 8.1% of people in Baraboo, WI live below the federal poverty line.
Has Baraboo, WI grown since 1990?
Yes, Baraboo, WI has grown since 1990. The population has added about 19,034 residents, a change of about 41 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024