United States › Wisconsin › Baraboo CITY
Baraboo Wisconsin · 13,224 residents (2025 est.) · 7.35 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
With 12,769 people, Baraboo is a city in Wisconsin. The foreign-born share is 2%. 26% of adults hold a bachelor's degree or higher. Home values have more than doubled since 2000, reaching $222,100. There are 1,738 people per square mile. The population is up 19% since 2000.
At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.4
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 38%, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 10,711 in 2000
13,224 in 2025 (Census Bureau estimate)
1,738 / sq mi
+16%since 2009
from 1,495 / sq mi in 2009
US average: 281
from 35.8 in 2000
US average: 38.9
Population, 1990 – 2024
9K 10K 11K 12K 13K 1990 2000 2010 2020 2024 Baraboo Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $69,750
Unchangedinflation adjusted, since 2000
from $38,375 in 2000
US average: $82,259
from $19,304 in 2000
US average: $44,673
Households earning $100K+
from 22.3% in 2009
US average: 53.3%
from 6.6% in 2000
US average: 12.5%
from 0.396 in 2010
US average: 0.476
Workforce by industry, 2024
Public administration 4.4%
Professional, scientific, technical 4%
Transportation & warehousing 3.8%
Agriculture, forestry, fishing 1.7%
Arts, entertainment, food 0.9%
Education & health services 0.3%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
$222,100
+38%inflation adjusted, since 2000
from $88,400 in 2000
US average: $376,019
$940
+10%inflation adjusted, since 2000
from $469 in 2000
US average: $1,442
from 63.7% in 2000
37.2% rent
from 9.4% in 2009
US average: 10.0%
from 2.20 people in 2009
US average: 2.54
from 31.2% in 2009
US average: 22.9%
from 47.6% in 2009
US average: 47.4%
from 3.1 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 96.2%(10,300)
Hispanic / Latino 1.6%(168)
2024
White, non-Hispanic 87.7%(11,195)
Hispanic / Latino 3.5%(443)
from 10 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 22 more ancestry groups with data from 20.8% in 2000
US average: 35.6%
High school or higher
from 83.0% in 2000
US average: 89.6%
from 5.7% in 2000
US average: 14.0%
Section 06
Commute & transportation from 12.8 min in 2000
US average: 26.5
from 83.1% in 2009
US average: 68.9%
from 11.7% in 2009
US average: 8.5%
from 0.0% in 2009
US average: 3.2%
from 1.7% in 2009
US average: 15.0%
from 2.1% in 2009
US average: 2.4%
from 0.2% in 2009
US average: 0.4%
from 6.5% in 2009
US average: 8.3%
Section 07
Work & employment from 8.1% in 2011
US average: 5.2%
from 69.7% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 79.4% in 2020
US average: 74.6%
from 11.5% in 2009
US average: 13.1%
from 27.1% in 2009
US average: 42.5%
Section 08
People & community from 3.2% in 2009
US average: 14.1%
from 13.1% in 2009
US average: 6.2%
from 14.4% in 2012
US average: 13.3%
from 9.3% in 2013
US average: 8.4%
from 75.1% in 2017
US average: 91.0%
Computer in household
from 87.0% in 2020
US average: 95.5%
from 83.8% in 2020
US average: 87.7%
from 96.3% in 2016
US average: 77.7%
from 2.5% in 2016
US average: 13.6%
Marital status
Men 15+
Never married 34.4%(1,808)
Women 15+
Never married 24.4%(1,366)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 9.3% in 2013
US average: 8.4%
from 53.9% in 2020
US average: 54.8%
Direct-purchase
from 19.7% in 2020
US average: 13.8%
from 20.2% in 2020
US average: 18.4%
from 21.4% in 2020
US average: 20.9%
VA health care
from 3.1% in 2020
US average: 2.2%
Any private
from 73.0% in 2020
US average: 67.1%
Any public
from 38.3% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 22.7%(217)
Gulf War (1990s) 12.8%(122)
Share of the 956 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Drill deeper
Places similar to Baraboo Head to head
Compare Baraboo to nearby cities BARABOO VS
Reedsburg
Income $75,028 +8%
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BARABOO VS
Portage
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BARABOO VS
Waunakee
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DeForest
Income $106,419 +53%
Home value $359,600 +62%
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Frequently asked
How many people live in Baraboo, Wisconsin? Baraboo, Wisconsin has about 12,769 residents according to the 2024 American Community Survey.
What is the median household income in Baraboo, Wisconsin? The typical household in Baraboo, Wisconsin earns about $69,750 a year. Half of households make more than that, and half make less.
Is Baraboo, Wisconsin expensive? In Baraboo, Wisconsin, the median home is worth about $222,100, and the typical rent is about $940 a month.
How educated are people in Baraboo, Wisconsin? About 25.9% of adults age 25 and over in Baraboo, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Baraboo, Wisconsin? About 8.4% of people in Baraboo, Wisconsin live below the federal poverty line.
Has Baraboo, Wisconsin grown since 1990? Yes, Baraboo, Wisconsin has grown since 1990. The population has added about 3,557 residents, a change of about 39 percent over that period.
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