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CITY

Baraboo

Wisconsin · 13,224 residents (2025 est.) · 7.349 sq mi
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The short version

Baraboo has lower-than-average household income, with a median household income of $69,750. Population has grown 19% since 2000. Median home value has more than doubled since 2000, reaching $222,100.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.4
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 38%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
12,769
+19%since 2000
from 10,711 in 2000
1990 – 2025
Population density
1,738 / sq mi
+19%since 2000
from 1,457 / sq mi in 2000
US average: 281
Median age
40.4
+13%since 2000
from 35.8 in 2000
US average: 38.9

PEP 2025 EST:13,224 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9K10K11K12K13K1990201020202024Baraboo
202413K
1990201020202024
Section 02

Income & economy

Median household income
$69,750
Unchangedinflation adjusted, since 2000
from $38,375 in 2000
US average: $82,259
1990 – 2024
Per capita income
$39,597
+105%since 2000
from $19,304 in 2000
US average: $44,673
Households earning $100K+
47.4%
+25.1 ptssince 2009
from 22.3% in 2009
US average: 53.3%
Poverty rate
8.4%
+1.8 ptssince 2000
from 6.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.395
Unchangedsince 2010
from 0.396 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.5%
US avg: 9.9%
Information13%
US avg: 10.8%
Wholesale trade5%
US avg: 6.9%
Other services5%
US avg: 6.7%
Public administration4.4%
US avg: 4.8%
Finance & insurance4.3%
US avg: 5.9%
Professional, scientific, technical4%
US avg: 5.1%
Transportation & warehousing3.8%
US avg: 2.2%
Agriculture, forestry, fishing1.7%
US avg: 1.6%
Manufacturing1.5%
US avg: 0.4%
Arts, entertainment, food0.9%
US avg: 1.9%
Education & health services0.3%
US avg: 0.9%
Construction0.3%
US avg: 1.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$222,100
+38%inflation adjusted, since 2000
from $88,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$940
+10%inflation adjusted, since 2000
from $469 in 2000
US average: $1,442
Owner-occupied
62.8%
−0.9 ptssince 2000
from 63.7% in 2000
37.2% rent
Vacancy rate
5.5%
−3.9 ptssince 2009
from 9.4% in 2009
US average: 10.0%
Owner cost-burdened
16.7%
−14.5 ptssince 2009
from 31.2% in 2009
US average: 22.9%
Renter cost-burdened
44.1%
−3.6 ptssince 2009
from 47.6% in 2009
US average: 47.4%
Afford Score
3.2
+38%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Baraboo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(10,300)
Black0.5%(55)
Hispanic / Latino1.6%(168)
Asian0.5%(55)
Other0%
Diversity Score6.4%(690)
2024
White, non-Hispanic87.7%(11,195)
Black0.7%(83)
Hispanic / Latino3.5%(443)
Asian0.6%(75)
Other7.6%(973)
Diversity Score28%(3,579)
Diversity Score
28
+335%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.9%
+5.1 ptssince 2000
from 20.8% in 2000
US average: 35.6%
High school or higher
92.5%
+9.5 ptssince 2000
from 83.0% in 2000
US average: 89.6%
Graduate degree
6.4%
+0.8 ptssince 2000
from 5.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.6 min
+69%since 2000
from 12.8 min in 2000
US average: 26.5
Drive alone to work
76.0%
−7.2 ptssince 2009
from 83.1% in 2009
US average: 68.9%
Carpooled to work
10.4%
−1.4 ptssince 2009
from 11.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
8.6%
+6.9 ptssince 2009
from 1.7% in 2009
US average: 15.0%
Walked to work
3.5%
+1.4 ptssince 2009
from 2.1% in 2009
US average: 2.4%
Biked to work
0.1%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 0.4%
No vehicle available
8.3%
+1.7 ptssince 2009
from 6.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.9%
−5.3 ptssince 2011
from 8.1% in 2011
US average: 5.2%
Labor force participation
66.2%
−3.4 ptssince 2011
from 69.7% in 2011
US average: 63.5%
Self-employed
13.1%
+1.7 ptssince 2009
from 11.5% in 2009
US average: 13.1%
Management & professional
36.8%
−26.6 ptssince 2009
from 63.4% in 2009
US average: 42.5%
Section 08

People & community

Male
47.7%
+0.3 ptssince 2009
from 47.3% in 2009
Female
52.3%
−0.3 ptssince 2009
from 52.7% in 2009
Foreign born
2.1%
−1.1 ptssince 2009
from 3.2% in 2009
US average: 14.1%
Veterans
9.2%
−38.4 ptssince 2009
from 47.5% in 2009
US average: 6.2%
With a disability
16.8%
+2.4 ptssince 2012
from 14.4% in 2012
US average: 13.3%
Uninsured
3.4%
−87.3 ptssince 2013
from 90.7% in 2013
US average: 8.4%
Broadband at home
87.9%
+12.8 ptssince 2017
from 75.1% in 2017
US average: 91.0%
English only at home
94.6%
−1.7 ptssince 2016
from 96.3% in 2016
US average: 77.7%
Spanish at home
3.4%
+0.8 ptssince 2016
from 2.5% in 2016
US average: 13.6%
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Frequently asked

How many people live in Baraboo, Wisconsin?

Baraboo, Wisconsin has about 12,769 residents according to the 2024 American Community Survey.

What is the median household income in Baraboo, Wisconsin?

The typical household in Baraboo, Wisconsin earns about $69,750 a year. Half of households make more than that, and half make less.

Is Baraboo, Wisconsin expensive?

In Baraboo, Wisconsin, the median home is worth about $222,100, and the typical rent is about $940 a month.

How educated are people in Baraboo, Wisconsin?

About 25.9% of adults age 25 and over in Baraboo, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Baraboo, Wisconsin?

About 8.4% of people in Baraboo, Wisconsin live below the federal poverty line.

Has Baraboo, Wisconsin grown since 1990?

Yes, Baraboo, Wisconsin has grown since 1990. The population has added about 3,557 residents, a change of about 39 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Baraboo, Wisconsin: demographics, income & housing data · CensusEasy