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CITY · 2020 ACS

Baraboo

Wisconsin · 12,556 residents · 7.349 sq mi
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The short version

Baraboo has lower-than-average household income, with a median household income of $52,925. Population has grown 17% since 2000. Median home value has risen by half since 2000, reaching $153,700.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 39.5
US median: 38.8
Less educated
24% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
12,556
+17%since 2000
from 10,711 in 2000
1990 – 2025
Population density
1,709 / sq mi
+17%since 2000
from 1,457 / sq mi in 2000
US average: 280
Median age
39.5
+10%since 2000
from 35.8 in 2000
US average: 38.8
Population, 1990 – 2024
9K10K11K12K13K1990201020202024Baraboo
202413K
1990201020202024
Section 02

Income & economy

Median household income
$52,925
−8%inflation adjusted, since 2000
from $38,375 in 2000
US average: $66,278
1990 – 2024
Per capita income
$30,038
+56%since 2000
from $19,304 in 2000
US average: $35,364
Households earning $100K+
31.5%
+9.3 ptssince 2009
from 22.3% in 2009
US average: 43.9%
Poverty rate
12.6%
+6.0 ptssince 2000
from 6.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade14.1%
US avg: 10%
Information14.1%
US avg: 11.1%
Wholesale trade4.7%
US avg: 6.7%
Other services4.6%
US avg: 6.6%
Finance & insurance3.1%
US avg: 5.5%
Professional, scientific, technical3.1%
US avg: 4.7%
Transportation & warehousing2.8%
US avg: 2.5%
Public administration2.7%
US avg: 4.7%
Agriculture, forestry, fishing1.4%
US avg: 1.7%
Arts, entertainment, food1.4%
US avg: 2%
Manufacturing1.1%
US avg: 0.5%
Construction0.3%
US avg: 1.2%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$153,700
+16%inflation adjusted, since 2000
from $88,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$799
+13%inflation adjusted, since 2000
from $469 in 2000
US average: $1,124
Owner-occupied
59.8%
−3.9 ptssince 2000
from 63.7% in 2000
40.2% rent
Afford Score
2.9
+26%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Baraboo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(10,300)
Black0.5%(55)
Hispanic / Latino1.6%(168)
Asian0.5%(55)
Other0%
Diversity Score6.4%(690)
2020
White, non-Hispanic86.6%(10,869)
Black1.3%(166)
Hispanic / Latino5.9%(745)
Asian1%(123)
Other4.6%(573)
Diversity Score29.4%(3,690)
Diversity Score
29
+356%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.1%
+3.3 ptssince 2000
from 20.8% in 2000
US average: 32.9%
High school or higher
90.3%
+7.3 ptssince 2000
from 83.0% in 2000
US average: 88.5%
Graduate degree
6.9%
+1.2 ptssince 2000
from 5.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.6 min
+61%since 2000
from 12.8 min in 2000
US average: 26.9
Drive alone to work
81.9%
−1.2 ptssince 2009
from 83.1% in 2009
US average: 75.1%
No vehicle available
8.6%
+2.1 ptssince 2009
from 6.5% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.1%
−3.0 ptssince 2011
from 8.1% in 2011
US average: 5.4%
Labor force participation
65.2%
−4.5 ptssince 2011
from 69.7% in 2011
US average: 63.4%
Management & professional
34.7%
−28.7 ptssince 2009
from 63.4% in 2009
US average: 39.3%
Section 08

People & community

Male
46.7%
−0.6 ptssince 2009
from 47.3% in 2009
Female
53.3%
+0.6 ptssince 2009
from 52.7% in 2009
Foreign born
1.8%
−1.4 ptssince 2009
from 3.2% in 2009
US average: 13.5%
Uninsured
2.5%
−88.2 ptssince 2013
from 90.7% in 2013
US average: 8.8%
Drill deeper

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BARABOO VS
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BARABOO VS
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BARABOO VS
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Frequently asked

How many people live in Baraboo, Wisconsin?

Baraboo, Wisconsin has about 12,556 residents according to the 2020 American Community Survey.

What is the median household income in Baraboo, Wisconsin?

The typical household in Baraboo, Wisconsin earns about $52,925 a year. Half of households make more than that, and half make less.

Is Baraboo, Wisconsin expensive?

In Baraboo, Wisconsin, the median home is worth about $153,700, and the typical rent is about $799 a month.

How educated are people in Baraboo, Wisconsin?

About 24.1% of adults age 25 and over in Baraboo, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Baraboo, Wisconsin?

About 12.6% of people in Baraboo, Wisconsin live below the federal poverty line.

Has Baraboo, Wisconsin grown since 1990?

Yes, Baraboo, Wisconsin has grown since 1990. The population has added about 3,344 residents, a change of about 36 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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