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CITY · 2010 ACS

Baraboo

Wisconsin · 12,048 residents · 7.349 sq mi
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The short version

Baraboo has roughly average household income, with a median household income of $47,452. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $142,400.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 38.0
US median: 37.2
Less educated
21% hold a bachelor's degree
US average: 28%
Less affordable
home values up 27%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
12,048
+12%since 2000
from 10,711 in 2000
1990 – 2025
Population density
1,639 / sq mi
+12%since 2000
from 1,457 / sq mi in 2000
US average: 261
Median age
38.0
+6%since 2000
from 35.8 in 2000
US average: 37.2
Population, 1990 – 2024
9K10K11K12K13K1990201020202024Baraboo
202413K
1990201020202024
Section 02

Income & economy

Median household income
$47,452
−2%inflation adjusted, since 2000
from $38,375 in 2000
US average: $52,703
1990 – 2024
Per capita income
$23,886
+24%since 2000
from $19,304 in 2000
US average: $27,286
Households earning $100K+
24.1%
+1.8 ptssince 2009
from 22.3% in 2009
US average: 33.3%
Poverty rate
9.7%
+3.1 ptssince 2000
from 6.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.396
US average: 0.461
Workforce by industry, 2010
Retail trade16.6%
US avg: 10.9%
Information14.4%
US avg: 11.5%
Other services5.2%
US avg: 7%
Transportation & warehousing4.4%
US avg: 3.1%
Wholesale trade3.7%
US avg: 7.2%
Public administration3.6%
US avg: 4.9%
Finance & insurance2.1%
US avg: 5.1%
Professional, scientific, technical2.1%
US avg: 4.2%
Arts, entertainment, food1.9%
US avg: 2.4%
Agriculture, forestry, fishing1.1%
US avg: 1.9%
Construction1.1%
US avg: 1.4%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$142,400
+27%inflation adjusted, since 2000
from $88,400 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$717
+21%inflation adjusted, since 2000
from $469 in 2000
US average: $853
Owner-occupied
42.0%
−21.7 ptssince 2000
from 63.7% in 2000
41.1% rent
Vacancy rate
7.2%
−2.2 ptssince 2009
from 9.4% in 2009
US average: 12.1%
Owner cost-burdened
33.6%
+2.4 ptssince 2009
from 31.2% in 2009
US average: 30.9%
Renter cost-burdened
50.4%
+2.7 ptssince 2009
from 47.6% in 2009
US average: 46.8%
Afford Score
3.0
+30%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in Baraboo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(10,300)
Black0.5%(55)
Hispanic / Latino1.6%(168)
Asian0.5%(55)
Other0%
Diversity Score6.4%(690)
2010
White, non-Hispanic92.3%(11,115)
Black1.3%(159)
Hispanic / Latino3.7%(446)
Asian0.5%(64)
Other0.4%(48)
Diversity Score14.5%(1,745)
Diversity Score
14
+125%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.8%
Unchangedsince 2000
from 20.8% in 2000
US average: 27.9%
High school or higher
87.9%
+5.0 ptssince 2000
from 83.0% in 2000
US average: 84.9%
Graduate degree
7.8%
+2.1 ptssince 2000
from 5.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
18.2 min
+42%since 2000
from 12.8 min in 2000
US average: 25.2
Drive alone to work
83.8%
+0.7 ptssince 2009
from 83.1% in 2009
US average: 76.2%
Carpooled to work
10.8%
−0.9 ptssince 2009
from 11.7% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
2.0%
+0.3 ptssince 2009
from 1.7% in 2009
US average: 4.1%
Walked to work
2.3%
+0.2 ptssince 2009
from 2.1% in 2009
US average: 2.8%
Biked to work
0.3%
+0.1 ptssince 2009
from 0.2% in 2009
US average: 0.5%
No vehicle available
6.9%
+0.3 ptssince 2009
from 6.5% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.3%
+0.8 ptssince 2009
from 11.5% in 2009
US average: 12.9%
Management & professional
25.5%
−37.9 ptssince 2009
from 63.4% in 2009
US average: 35.2%
Section 08

People & community

Male
47.3%
−0.1 ptssince 2009
from 47.3% in 2009
Female
52.7%
+0.1 ptssince 2009
from 52.7% in 2009
Foreign born
4.1%
+1.0 ptssince 2009
from 3.2% in 2009
US average: 12.8%
Veterans
11.2%
−36.3 ptssince 2009
from 47.5% in 2009
US average: 9.9%
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Compare Baraboo to nearby cities

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Home value$229,100+61%
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BARABOO VS
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BARABOO VS
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BARABOO VS
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Frequently asked

How many people live in Baraboo, Wisconsin?

Baraboo, Wisconsin has about 12,048 residents according to the 2010 American Community Survey.

What is the median household income in Baraboo, Wisconsin?

The typical household in Baraboo, Wisconsin earns about $47,452 a year. Half of households make more than that, and half make less.

Is Baraboo, Wisconsin expensive?

In Baraboo, Wisconsin, the median home is worth about $142,400, and the typical rent is about $717 a month.

How educated are people in Baraboo, Wisconsin?

About 20.8% of adults age 25 and over in Baraboo, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Baraboo, Wisconsin?

About 9.7% of people in Baraboo, Wisconsin live below the federal poverty line.

Has Baraboo, Wisconsin grown since 1990?

Yes, Baraboo, Wisconsin has grown since 1990. The population has added about 2,836 residents, a change of about 31 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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