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MICROPOLITAN AREA · 2020 ACS

Baraboo Micro

Baraboo, WI · 1 counties · 65,763 residents · 831.587 sq mi
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The short version

Baraboo has roughly average household income, with a median household income of $62,808. Population has grown 19% since 2000. Median home value has risen by half since 2000, reaching $185,000.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 41.7
US median: 38.8
Less educated
24% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
65,763
+19%since 2000
from 55,225 in 2000
1990 – 2025
Population density
79 / sq mi
+19%since 2000
from 66 / sq mi in 2000
US average: 280
Median age
41.7
+12%since 2000
from 37.3 in 2000
US average: 38.8
Population, 1990 – 2024
45K51K56K62K68K1990201020202024Baraboo
202466K
1990201020202024
Section 02

Income & economy

Median household income
$62,808
Unchangedinflation adjusted, since 2000
from $41,941 in 2000
US average: $66,278
1990 – 2024
Per capita income
$32,066
+63%since 2000
from $19,695 in 2000
US average: $35,364
Households earning $100K+
39.5%
+12.5 ptssince 2009
from 27.0% in 2009
US average: 43.9%
Poverty rate
8.9%
+1.7 ptssince 2000
from 7.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade15.8%
US avg: 10%
Information12.2%
US avg: 11.1%
Wholesale trade7.3%
US avg: 6.7%
Other services4.4%
US avg: 6.6%
Finance & insurance4.3%
US avg: 5.5%
Professional, scientific, technical3.8%
US avg: 4.7%
Agriculture, forestry, fishing3.6%
US avg: 1.7%
Construction3.3%
US avg: 1.2%
Public administration3%
US avg: 4.7%
Transportation & warehousing2.6%
US avg: 2.5%
Arts, entertainment, food1.4%
US avg: 2%
Education & health services0.5%
US avg: 0.8%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$185,000
+15%inflation adjusted, since 2000
from $106,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$812
+6%inflation adjusted, since 2000
from $508 in 2000
US average: $1,124
Owner-occupied
70.3%
−3.0 ptssince 2000
from 73.3% in 2000
29.7% rent
Afford Score
2.9
+16%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Baraboo on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.4%(53,241)
Black0.2%(138)
Hispanic / Latino1.7%(938)
Asian0.3%(143)
Other0%
Diversity Score5.5%(3,034)
Segregation Score0%
2020
White, non-Hispanic88%(57,868)
Black0.9%(578)
Hispanic / Latino6.2%(4,050)
Asian0.6%(394)
Other2.9%(1,903)
Diversity Score24.7%(16,230)
Segregation Score25.5%(16,800)
Diversity Score
25
+349%since 2000
from 5 in 2000
1990 – 2024
Segregation Score
26
Section 05

Education

Bachelor's degree or higher
23.8%
+6.2 ptssince 2000
from 17.6% in 2000
US average: 32.9%
High school or higher
91.2%
+7.7 ptssince 2000
from 83.5% in 2000
US average: 88.5%
Graduate degree
7.2%
+2.0 ptssince 2000
from 5.2% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.2 min
+48%since 2000
from 15.0 min in 2000
US average: 26.9
Drive alone to work
81.9%
+1.0 ptssince 2009
from 80.9% in 2009
US average: 75.1%
No vehicle available
5.3%
+0.9 ptssince 2009
from 4.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.3%
−3.8 ptssince 2011
from 6.1% in 2011
US average: 5.4%
Labor force participation
68.2%
−4.0 ptssince 2011
from 72.2% in 2011
US average: 63.4%
Management & professional
32.9%
−28.8 ptssince 2009
from 61.7% in 2009
US average: 39.3%
Section 08

People & community

Male
49.8%
Unchangedsince 2009
from 49.7% in 2009
Female
50.2%
Unchangedsince 2009
from 50.3% in 2009
Foreign born
3.2%
+0.4 ptssince 2009
from 2.8% in 2009
US average: 13.5%
Uninsured
6.4%
−83.1 ptssince 2013
from 89.5% in 2013
US average: 8.8%
In this metro

Principal cities

BarabooCENTRAL13,224
What's inside

1 component county

Sauk CountyCENTRAL66,652
Drill deeper

Metros similar to Baraboo

Carlsbad
Pop 62,509
Hemlock Farms
Pop 62,808
Faribault
Pop 69,939
Hudson
Pop 60,168
Places similar to Baraboo
Head to head

Compare Baraboo side by side

BARABOO VS
Carlsbad
Income$78,426+25%
Home value$212,600+15%
Population62,509−6%
SEE FULL COMPARISON →
BARABOO VS
Hemlock Farms
Income$81,323+29%
Home value$272,600+47%
Population62,808−6%
SEE FULL COMPARISON →
BARABOO VS
Faribault
Income$83,181+32%
Home value$320,200+73%
Population69,939+5%
SEE FULL COMPARISON →
BARABOO VS
Hudson
Income$81,528+30%
Home value$347,100+88%
Population60,168−10%
SEE FULL COMPARISON →
Frequently asked

How many people live in Baraboo, WI?

Baraboo, WI has about 65,763 residents according to the 2020 American Community Survey.

What is the median household income in Baraboo, WI?

The typical household in Baraboo, WI earns about $62,808 a year. Half of households make more than that, and half make less.

Is Baraboo, WI expensive?

In Baraboo, WI, the median home is worth about $185,000, and the typical rent is about $812 a month.

How educated are people in Baraboo, WI?

About 23.8% of adults age 25 and over in Baraboo, WI hold a bachelor's degree or higher.

What is the poverty rate in Baraboo, WI?

About 8.9% of people in Baraboo, WI live below the federal poverty line.

Has Baraboo, WI grown since 1990?

Yes, Baraboo, WI has grown since 1990. The population has added about 18,788 residents, a change of about 40 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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