United States › Baraboo MICROPOLITAN AREA · 2020 ACS
Baraboo Micro Baraboo, WI · 1 counties · 65,763 residents · 832 sq mi
Time machine
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The short version
Baraboo is home to 65,763 people. 3% of people across the metro were born outside the United States. 24% of adults hold a bachelor's degree or higher. Owners hold 70% of the housing stock. Growth has run 19% since 2000, or 10,538 more people. Home values have risen by half since 2000, reaching $185,000.
At a glance
Lower income
below the US median
US median: $66,278
Older
median age 41.7
US median: 38.8
Less educated
24% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01
Population & growth from 37.3 in 2000
US average: 38.8
Population, 1990 – 2024
45K 51K 56K 62K 68K 1990 2000 2010 2020 2024 Baraboo Age distribution, 2020
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Section 02
Income & economy $62,808
Unchangedinflation adjusted, since 2000
from $41,941 in 2000
US average: $66,278
from $19,695 in 2000
US average: $35,364
Households earning $100K+
from 27.0% in 2009
US average: 43.9%
from 7.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Professional, scientific, technical 3.8%
Agriculture, forestry, fishing 3.6%
Transportation & warehousing 2.6%
Arts, entertainment, food 1.4%
Education & health services 0.5%
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$185,000
+15%inflation adjusted, since 2000
from $106,700 in 2000
US average: $265,253
$812
+6%inflation adjusted, since 2000
from $508 in 2000
US average: $1,124
from 73.3% in 2000
29.7% rent
from 2.32 people in 2009
US average: 2.61
from 3.2 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04
Race & ethnicity 2000
White, non-Hispanic 96.4%(53,241)
Hispanic / Latino 1.7%(938)
2020
White, non-Hispanic 88%(57,868)
Hispanic / Latino 6.2%(4,050)
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry Hispanic origin
+ 4 more hispanic origin groups with data Ancestry
+ 37 more ancestry groups with data from 17.6% in 2000
US average: 32.9%
High school or higher
from 83.5% in 2000
US average: 88.5%
from 5.2% in 2000
US average: 12.7%
Section 06
Commute & transportation from 15.0 min in 2000
US average: 26.9
from 80.9% in 2009
US average: 75.1%
from 4.4% in 2009
US average: 8.4%
Section 07
Work & employment from 6.1% in 2011
US average: 5.4%
from 72.2% in 2011
US average: 63.4%
Women 20-64 in the labor force
US average: 73.3%
from 28.3% in 2009
US average: 39.3%
Section 08
People & community from 2.8% in 2009
US average: 13.5%
from 10.5% in 2013
US average: 8.8%
Computer in household
US average: 91.9%
Marital status (2024)
Men 15+
Never married 30.6%(8,241)
Women 15+
Never married 22.7%(6,143)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 10.5% in 2013
US average: 8.8%
Direct-purchase
US average: 13.7%
VA health care
US average: 2.3%
Any private
US average: 68.1%
Any public
US average: 35.2%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2020
Gulf War (2001 or later) 14.4%(569)
Gulf War (1990s) 10.7%(421)
Share of the 3,944 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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In this metro
Largest cities What's inside
1 component county Drill deeper
Metros similar to Baraboo Head to head
Compare Baraboo side by side BARABOO VS
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Income $78,426 +25%
Home value $212,600 +15%
Population 62,509 −6%
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BARABOO VS
Hemlock Farms
Income $81,323 +29%
Home value $272,600 +47%
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BARABOO VS
Faribault
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BARABOO VS
Hudson
Income $81,528 +30%
Home value $347,100 +88%
Population 60,168 −10%
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Frequently asked
How many people live in Baraboo, WI? Baraboo, WI has about 65,763 residents according to the 2020 American Community Survey.
What is the median household income in Baraboo, WI? The typical household in Baraboo, WI earns about $62,808 a year. Half of households make more than that, and half make less.
Is Baraboo, WI expensive? In Baraboo, WI, the median home is worth about $185,000, and the typical rent is about $812 a month.
How educated are people in Baraboo, WI? About 23.8% of adults age 25 and over in Baraboo, WI hold a bachelor's degree or higher.
What is the poverty rate in Baraboo, WI? About 8.9% of people in Baraboo, WI live below the federal poverty line.
Has Baraboo, WI grown since 1990? Yes, Baraboo, WI has grown since 1990. The population has added about 18,788 residents, a change of about 40 percent over that period.
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