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CITY

Plain

Wisconsin · 717 residents (2025 est.) · 0.909 sq mi
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The short version

Plain is wealthier than most US places, with a median household income of $96,000. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $234,200. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.7
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
780
−2%since 2000
from 792 in 2000
1990 – 2025
Population density
858 / sq mi
−2%since 2000
from 871 / sq mi in 2000
US average: 281
Median age
39.7
+2%since 2000
from 39.1 in 2000
US average: 38.9

PEP 2025 EST:717 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
6837417998569141990201020202024Plain
2024780
1990201020202024
Section 02

Income & economy

Median household income
$96,000
+20%inflation adjusted, since 2000
from $44,028 in 2000
US average: $82,259
1990 – 2024
Per capita income
$52,777
+114%since 2000
from $24,658 in 2000
US average: $44,673
Households earning $100K+
70.1%
+39.9 ptssince 2009
from 30.3% in 2009
US average: 53.3%
Poverty rate
6.5%
+3.9 ptssince 2000
from 2.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.469
−15%since 2010
from 0.551 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade17.7%
US avg: 6.9%
Retail trade17.5%
US avg: 9.9%
Information16%
US avg: 10.8%
Other services8.4%
US avg: 6.7%
Public administration8%
US avg: 4.8%
Finance & insurance2.1%
US avg: 5.9%
Professional, scientific, technical2.1%
US avg: 5.1%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Transportation & warehousing0.4%
US avg: 2.2%
Arts, entertainment, food0.2%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$234,200
+30%inflation adjusted, since 2000
from $98,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$893
+5%inflation adjusted, since 2000
from $469 in 2000
US average: $1,442
Owner-occupied
78.6%
+4.4 ptssince 2000
from 74.2% in 2000
21.4% rent
Vacancy rate
6.2%
+0.6 ptssince 2009
from 5.6% in 2009
US average: 10.0%
Owner cost-burdened
16.4%
−5.7 ptssince 2009
from 22.1% in 2009
US average: 22.9%
Renter cost-burdened
13.2%
−33.6 ptssince 2009
from 46.8% in 2009
US average: 47.4%
Afford Score
2.4
+9%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
64
RELATED:See current rent listings in Plain on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.1%(777)
Black0.3%(2)
Hispanic / Latino0.9%(7)
Asian0%(0)
Other0%
Diversity Score2.8%(22)
2024
White, non-Hispanic94.9%(740)
Black0%(0)
Hispanic / Latino1.8%(14)
Asian0.4%(3)
Other2.9%(23)
Diversity Score12.3%(96)
Diversity Score
12
+335%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
31.1%
+10.5 ptssince 2000
from 20.6% in 2000
US average: 35.6%
High school or higher
96.5%
+14.0 ptssince 2000
from 82.5% in 2000
US average: 89.6%
Graduate degree
6.1%
−0.5 ptssince 2000
from 6.6% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
27.0 min
+32%since 2000
from 20.5 min in 2000
US average: 26.5
Drive alone to work
78.8%
−2.0 ptssince 2009
from 80.8% in 2009
US average: 68.9%
Carpooled to work
7.8%
−6.6 ptssince 2009
from 14.4% in 2009
US average: 8.5%
Public transit
0.4%
+0.4 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
10.2%
+8.2 ptssince 2009
from 2.0% in 2009
US average: 15.0%
Walked to work
1.3%
Unchangedsince 2009
from 1.2% in 2009
US average: 2.4%
Biked to work
0.0%
−0.7 ptssince 2009
from 0.7% in 2009
US average: 0.4%
No vehicle available
1.6%
−0.9 ptssince 2009
from 2.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.7%
−2.9 ptssince 2011
from 4.6% in 2011
US average: 5.2%
Labor force participation
79.0%
+10.1 ptssince 2011
from 68.9% in 2011
US average: 63.5%
Self-employed
16.9%
+11.2 ptssince 2009
from 5.6% in 2009
US average: 13.1%
Management & professional
35.2%
−14.8 ptssince 2009
from 50.0% in 2009
US average: 42.5%
Section 08

People & community

Male
54.5%
−0.1 ptssince 2009
from 54.6% in 2009
Female
45.5%
+0.1 ptssince 2009
from 45.4% in 2009
Foreign born
1.3%
−5.7 ptssince 2009
from 7.0% in 2009
US average: 14.1%
Veterans
6.1%
−48.0 ptssince 2009
from 54.1% in 2009
US average: 6.2%
With a disability
9.6%
−0.3 ptssince 2012
from 9.9% in 2012
US average: 13.3%
Uninsured
5.0%
−90.0 ptssince 2013
from 95.0% in 2013
US average: 8.4%
Broadband at home
89.6%
+15.7 ptssince 2017
from 73.9% in 2017
US average: 91.0%
English only at home
97.4%
−0.8 ptssince 2016
from 98.2% in 2016
US average: 77.7%
Spanish at home
1.8%
+1.2 ptssince 2016
from 0.6% in 2016
US average: 13.6%
Drill deeper

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Places similar to Plain
Head to head

Compare Plain to nearby cities

PLAIN VS
Reedsburg
Income$75,028−22%
Home value$229,100−2%
Population10,641+1384%
SEE FULL COMPARISON →
PLAIN VS
Baraboo
Income$69,750−27%
Home value$222,100−5%
Population13,224+1744%
SEE FULL COMPARISON →
PLAIN VS
Middleton
Income$89,524−7%
Home value$484,200+107%
Population23,115+3124%
SEE FULL COMPARISON →
PLAIN VS
Waunakee
Income$125,220+30%
Home value$515,900+120%
Population16,411+2189%
SEE FULL COMPARISON →
Frequently asked

How many people live in Plain, Wisconsin?

Plain, Wisconsin has about 780 residents according to the 2024 American Community Survey.

What is the median household income in Plain, Wisconsin?

The typical household in Plain, Wisconsin earns about $96,000 a year. Half of households make more than that, and half make less.

Is Plain, Wisconsin expensive?

In Plain, Wisconsin, the median home is worth about $234,200, and the typical rent is about $893 a month.

How educated are people in Plain, Wisconsin?

About 31.1% of adults age 25 and over in Plain, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Plain, Wisconsin?

About 6.5% of people in Plain, Wisconsin live below the federal poverty line.

Has Plain, Wisconsin grown since 1990?

Yes, Plain, Wisconsin has grown since 1990. The population has added about 78 residents, a change of about 11 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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