United States › Wisconsin › Plain CITY
Plain Wisconsin · 717 residents (2025 est.) · 0.91 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
With 780 people, Plain is a city in Wisconsin. Few US cities rank higher on income. Owners hold 79% of the housing stock. 1% of locals were born outside the United States. Households here earn about 24% more than in Wisconsin as a whole. Home values have more than doubled since 2000, reaching $234,200.
At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 39.7
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 30%, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 792 in 2000
717 in 2025 (Census Bureau estimate)
from 945 / sq mi in 2009
US average: 281
from 39.1 in 2000
US average: 38.9
Population, 1990 – 2024
683 741 799 856 914 1990 2000 2010 2020 2024 Plain Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $96,000
+20%inflation adjusted, since 2000
from $44,028 in 2000
US average: $82,259
from $24,658 in 2000
US average: $44,673
Households earning $100K+
from 30.3% in 2009
US average: 53.3%
from 2.6% in 2000
US average: 12.5%
from 0.551 in 2010
US average: 0.476
Workforce by industry, 2024
Professional, scientific, technical 2.1%
Agriculture, forestry, fishing 0.4%
Transportation & warehousing 0.4%
Arts, entertainment, food 0.2%
Education & health services 0%
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$234,200
+30%inflation adjusted, since 2000
from $98,800 in 2000
US average: $376,019
$893
+5%inflation adjusted, since 2000
from $469 in 2000
US average: $1,442
from 74.2% in 2000
21.4% rent
from 5.6% in 2009
US average: 10.0%
from 2.41 people in 2009
US average: 2.54
from 22.1% in 2009
US average: 22.9%
from 46.8% in 2009
US average: 47.4%
from 3.2 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 98.1%(777)
2024
White, non-Hispanic 94.9%(740)
Hispanic / Latino 1.8%(14)
from 25 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 9 more ancestry groups with data from 20.6% in 2000
US average: 35.6%
High school or higher
from 82.5% in 2000
US average: 89.6%
from 6.6% in 2000
US average: 14.0%
Section 06
Commute & transportation from 20.5 min in 2000
US average: 26.5
from 80.8% in 2009
US average: 68.9%
from 14.4% in 2009
US average: 8.5%
from 0.0% in 2009
US average: 3.2%
from 2.0% in 2009
US average: 15.0%
from 1.2% in 2009
US average: 2.4%
from 0.7% in 2009
US average: 0.4%
from 2.5% in 2009
US average: 8.3%
Section 07
Work & employment from 4.6% in 2011
US average: 5.2%
from 68.9% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 93.8% in 2020
US average: 74.6%
from 5.6% in 2009
US average: 13.1%
from 20.8% in 2009
US average: 42.5%
Section 08
People & community from 7.0% in 2009
US average: 14.1%
from 11.6% in 2009
US average: 6.2%
from 9.9% in 2012
US average: 13.3%
from 5.0% in 2013
US average: 8.4%
from 73.9% in 2017
US average: 91.0%
Computer in household
from 87.7% in 2020
US average: 95.5%
from 82.6% in 2020
US average: 87.7%
from 98.2% in 2016
US average: 77.7%
from 0.6% in 2016
US average: 13.6%
Marital status
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 5.0% in 2013
US average: 8.4%
from 65.1% in 2020
US average: 54.8%
Direct-purchase
from 14.2% in 2020
US average: 13.8%
from 25.0% in 2020
US average: 18.4%
from 16.3% in 2020
US average: 20.9%
VA health care
from 3.7% in 2020
US average: 2.2%
Any private
from 80.0% in 2020
US average: 67.1%
Any public
from 35.7% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 27.8%(10)
Share of the 36 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Drill deeper
Places similar to Plain Head to head
Compare Plain to nearby cities PLAIN VS
Reedsburg
Income $75,028 −22%
Home value $229,100 −2%
Population 10,641 +1384%
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PLAIN VS
Baraboo
Income $69,750 −27%
Home value $222,100 −5%
Population 13,224 +1744%
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PLAIN VS
Middleton
Income $89,524 −7%
Home value $484,200 +107%
Population 23,115 +3124%
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PLAIN VS
Waunakee
Income $125,220 +30%
Home value $515,900 +120%
Population 16,411 +2189%
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Frequently asked
How many people live in Plain, Wisconsin? Plain, Wisconsin has about 780 residents according to the 2024 American Community Survey.
What is the median household income in Plain, Wisconsin? The typical household in Plain, Wisconsin earns about $96,000 a year. Half of households make more than that, and half make less.
Is Plain, Wisconsin expensive? In Plain, Wisconsin, the median home is worth about $234,200, and the typical rent is about $893 a month.
How educated are people in Plain, Wisconsin? About 31.1% of adults age 25 and over in Plain, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Plain, Wisconsin? About 6.5% of people in Plain, Wisconsin live below the federal poverty line.
Has Plain, Wisconsin grown since 1990? Yes, Plain, Wisconsin has grown since 1990. The population has added about 78 residents, a change of about 11 percent over that period.
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