COUNTY
Ashland County
Wisconsin · 16,203 residents (2025 est.) · 1,044.97 sq mi
Time machine
VIEWING
COMPARE TO
The short version
Ashland County has lower-than-average household income, with a median household income of $62,462. Population has declined 5% since 2000. Median home value has more than doubled since 2000, reaching $170,300.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.1
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 51%, inflation adjusted
US median home: $376,019
Section 01
Population & growth
PEP 2025 EST:16,203 residents (Census Bureau Vintage 2025, released March 2026)
Population, 1990 – 2024
202416K
Age distribution, 2024
Under 55%(799)
5 to 94.9%(789)
10 to 146.1%(983)
15 to 197.9%(1,264)
20 to 246%(964)
25 to 3411.2%(1,806)
35 to 4411.1%(1,792)
45 to 5410.6%(1,698)
55 to 6415.8%(2,533)
65 to 7413.3%(2,136)
75 to 845.3%(857)
85 and over2.9%(459)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$62,462
+8%inflation adjusted, since 2000
from $31,628 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
40.2%
+24.9 ptssince 2009
from 15.3% in 2009
US average: 53.3%
Workforce by industry, 2024
Information12.2%
Retail trade11%
Wholesale trade9.5%
Other services4.1%
Finance & insurance3.5%
Public administration3%
Professional, scientific, technical2.7%
Agriculture, forestry, fishing2.1%
Construction2.1%
Arts, entertainment, food1.1%
Education & health services0.9%
Transportation & warehousing0.6%
Manufacturing0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$170,300
+51%inflation adjusted, since 2000
from $61,900 in 2000
US average: $376,019
1990 – 2024
2.7
+1%since 2009
from 2.7 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
49
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Ashland County on RentDataNow
Section 04
Race & ethnicity
2000
White, non-Hispanic86.7%(14,622)
Black0.2%(35)
Hispanic / Latino1.1%(188)
Asian0.3%(53)
Other0%
2024
White, non-Hispanic81.3%(13,065)
Black0.5%(83)
Hispanic / Latino3%(476)
Asian0.7%(116)
Other14.6%(2,340)
40
+18%since 2009
from 34 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
31
−9%since 2020
from 34 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican1.5%(237)
Puerto Rican1.1%(172)
South American0.1%(20)
Peruvian0.1%(20)
Cuban0.1%(16)
Spaniard0%(1)
Asian origin
Asian Indian0.6%(99)
Hmong0%(4)
Mongolian0%(4)
Filipino0%(4)
Chinese0%(3)
Japanese0%(3)
Korean0%(2)
Pacific Islander origin
Native Hawaiian0%(1)
Ancestry
German28.1%(4,515)
Irish9.2%(1,476)
Polish8.7%(1,402)
Finnish8%(1,290)
English6.8%(1,088)
Norwegian5.7%(912)
Swedish5.4%(869)
American3.3%(525)
French2.7%(439)
Italian2.5%(408)
Czech1.8%(289)
French Canadian1.7%(276)
+ 27 more ancestry groups with data
Croatian1.5%(241)
Scottish1%(157)
Russian0.9%(152)
Canadian0.8%(124)
Swiss0.7%(115)
Hungarian0.6%(97)
Dutch0.6%(96)
Ukrainian0.6%(93)
Slovak0.5%(77)
Welsh0.5%(73)
British0.4%(66)
Danish0.4%(61)
Austrian0.4%(58)
Belgian0.3%(55)
Scotch-Irish0.3%(55)
Lithuanian0.3%(47)
Greek0.2%(38)
Arab0.1%(18)
Moroccan0.1%(18)
West Indian0.1%(16)
Haitian0.1%(16)
Macedonian0.1%(11)
Serbian0%(7)
Slovene0%(7)
Subsaharan African0%(2)
Australian0%(1)
Bulgarian0%(1)
Section 05
Education
High school or higher
95.5%
+11.4 ptssince 2000
from 84.1% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Section 08
People & community
Marital status
Men 15+
Never married36.6%(2,489)
Married46.9%(3,193)
Widowed3.5%(239)
Divorced13%(886)
Women 15+
Never married29.7%(1,988)
Married49.5%(3,320)
Widowed8.9%(597)
Divorced11.9%(797)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper
Places similar to Ashland County
Gooding County
Pop 16,446
Jefferson County
Pop 16,007
Union County
Pop 16,250
Gulf County
Pop 15,943
Places similar to Ashland CountyHead to head
Compare Ashland County to nearby counties
ASHLAND COUNTY VS
Bayfield County
Income$71,151+14%
Home value$240,800+41%
Population16,787+4%
SEE FULL COMPARISON →
ASHLAND COUNTY VS
Iron County
Income$60,625−3%
Home value$165,900−3%
Population6,127−62%
SEE FULL COMPARISON →
ASHLAND COUNTY VS
Gogebic County
Income$52,732−16%
Home value$107,200−37%
Population14,285−12%
SEE FULL COMPARISON →
ASHLAND COUNTY VS
Sawyer County
Income$60,801−3%
Home value$236,200+39%
Population18,846+16%
SEE FULL COMPARISON →
Frequently asked
How many people live in Ashland County, Wisconsin?
Ashland County, Wisconsin has about 16,080 residents according to the 2024 American Community Survey.
What is the median household income in Ashland County, Wisconsin?
The typical household in Ashland County, Wisconsin earns about $62,462 a year. Half of households make more than that, and half make less.
Is Ashland County, Wisconsin expensive?
In Ashland County, Wisconsin, the median home is worth about $170,300, and the typical rent is about $721 a month.
How educated are people in Ashland County, Wisconsin?
About 24.5% of adults age 25 and over in Ashland County, Wisconsin hold a bachelor's degree or higher.
What is the poverty rate in Ashland County, Wisconsin?
About 13.4% of people in Ashland County, Wisconsin live below the federal poverty line.
Has Ashland County, Wisconsin grown since 1990?
Yes, Ashland County, Wisconsin has shrunk since 1990. The population has lost about 227 residents, a change of about -1 percent over that period.
Keep going
Explore from here
DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024