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COUNTY · 2010 ACS

Ashland County

Wisconsin · 16,157 residents · 1,044.97 sq mi
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The short version

Ashland County has notably lower household income than the US average, with a median household income of $38,111. Population has declined 4% since 2000. Median home value has risen by half since 2000, reaching $103,000. Households here earn about 26% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 40.3
US median: 37.2
Less educated
21% hold a bachelor's degree
US average: 28%
Less affordable
home values up 31%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
16,157
−4%since 2000
from 16,866 in 2000
1990 – 2025
Population density
15 / sq mi
−4%since 2000
from 16 / sq mi in 2000
US average: 261
Median age
40.3
+9%since 2000
from 36.9 in 2000
US average: 37.2
Population, 1990 – 2024
15K16K16K17K17K1990201020202024Ashland County
202416K
1990201020202024
Section 02

Income & economy

Median household income
$38,111
−5%inflation adjusted, since 2000
from $31,628 in 2000
US average: $52,703
1990 – 2024
Per capita income
$19,730
+23%since 2000
from $16,069 in 2000
US average: $27,286
Households earning $100K+
15.4%
+0.1 ptssince 2009
from 15.3% in 2009
US average: 33.3%
Poverty rate
18.6%
+6.7 ptssince 2000
from 11.9% in 2000
US average: 13.8%
Income inequality (Gini)
0.416
US average: 0.461
Workforce by industry, 2010
Retail trade14.8%
US avg: 10.9%
Information12.4%
US avg: 11.5%
Wholesale trade7.8%
US avg: 7.2%
Agriculture, forestry, fishing3.8%
US avg: 1.9%
Construction3.8%
US avg: 1.4%
Finance & insurance3.4%
US avg: 5.1%
Other services3.2%
US avg: 7%
Professional, scientific, technical2.8%
US avg: 4.2%
Arts, entertainment, food2.7%
US avg: 2.4%
Public administration2.3%
US avg: 4.9%
Transportation & warehousing2.1%
US avg: 3.1%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$103,000
+31%inflation adjusted, since 2000
from $61,900 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$510
+8%inflation adjusted, since 2000
from $372 in 2000
US average: $853
Owner-occupied
38.0%
−32.7 ptssince 2000
from 70.7% in 2000
30.3% rent
Vacancy rate
27.2%
+0.5 ptssince 2009
from 26.7% in 2009
US average: 12.1%
Owner cost-burdened
25.9%
−1.2 ptssince 2009
from 27.2% in 2009
US average: 30.9%
Renter cost-burdened
40.8%
+2.7 ptssince 2009
from 38.1% in 2009
US average: 46.8%
Afford Score
2.7
+38%since 2000
from 2.0 in 2000
1990 – 2024
RELATED:See current rent listings in Ashland County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic86.7%(14,622)
Black0.2%(35)
Hispanic / Latino1.1%(188)
Asian0.3%(53)
Other0%
Diversity Score4.6%(770)
2010
White, non-Hispanic83.8%(13,534)
Black0.3%(47)
Hispanic / Latino1.9%(302)
Asian0.4%(58)
Other13.2%(2,135)
Diversity Score34.2%(5,518)
Diversity Score
34
+648%since 2000
from 5 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.7%
+4.2 ptssince 2000
from 16.5% in 2000
US average: 27.9%
High school or higher
89.5%
+5.4 ptssince 2000
from 84.1% in 2000
US average: 84.9%
Graduate degree
6.1%
+0.7 ptssince 2000
from 5.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
15.2 min
+23%since 2000
from 12.3 min in 2000
US average: 25.2
Drive alone to work
71.6%
−0.1 ptssince 2009
from 71.7% in 2009
US average: 76.2%
Carpooled to work
11.1%
+1.3 ptssince 2009
from 9.9% in 2009
US average: 10.4%
Public transit
1.0%
+0.3 ptssince 2009
from 0.8% in 2009
US average: 4.7%
Worked from home
4.4%
−1.0 ptssince 2009
from 5.4% in 2009
US average: 4.1%
Walked to work
10.5%
−0.6 ptssince 2009
from 11.1% in 2009
US average: 2.8%
Biked to work
0.7%
+0.2 ptssince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
6.4%
−0.1 ptssince 2009
from 6.5% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
16.9%
−0.4 ptssince 2009
from 17.2% in 2009
US average: 12.9%
Management & professional
27.2%
−35.4 ptssince 2009
from 62.6% in 2009
US average: 35.2%
Section 08

People & community

Male
50.2%
+0.8 ptssince 2009
from 49.4% in 2009
Female
49.8%
−0.8 ptssince 2009
from 50.6% in 2009
Foreign born
1.5%
+0.5 ptssince 2009
from 1.0% in 2009
US average: 12.8%
Veterans
12.9%
−35.4 ptssince 2009
from 48.3% in 2009
US average: 9.9%
Drill deeper

Places similar to Ashland County

Gooding County
Pop 16,446
Jefferson County
Pop 16,007
Union County
Pop 16,250
Gulf County
Pop 15,943
Places similar to Ashland County
Head to head

Compare Ashland County to nearby counties

ASHLAND COUNTY VS
Bayfield County
Income$71,151+87%
Home value$240,800+134%
Population16,787+4%
SEE FULL COMPARISON →
ASHLAND COUNTY VS
Iron County
Income$60,625+59%
Home value$165,900+61%
Population6,127−62%
SEE FULL COMPARISON →
ASHLAND COUNTY VS
Gogebic County
Income$52,732+38%
Home value$107,200+4%
Population14,285−12%
SEE FULL COMPARISON →
ASHLAND COUNTY VS
Sawyer County
Income$60,801+60%
Home value$236,200+129%
Population18,846+16%
SEE FULL COMPARISON →
Frequently asked

How many people live in Ashland County, Wisconsin?

Ashland County, Wisconsin has about 16,157 residents according to the 2010 American Community Survey.

What is the median household income in Ashland County, Wisconsin?

The typical household in Ashland County, Wisconsin earns about $38,111 a year. Half of households make more than that, and half make less.

Is Ashland County, Wisconsin expensive?

In Ashland County, Wisconsin, the median home is worth about $103,000, and the typical rent is about $510 a month.

How educated are people in Ashland County, Wisconsin?

About 20.7% of adults age 25 and over in Ashland County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Ashland County, Wisconsin?

About 18.6% of people in Ashland County, Wisconsin live below the federal poverty line.

Has Ashland County, Wisconsin grown since 1990?

Yes, Ashland County, Wisconsin has shrunk since 1990. The population has lost about 150 residents, a change of about -1 percent over that period.

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Explore from here

8 census tracts
Census Tract 9508Census Tract 9503Census Tract 9504Census Tract 9505Census Tract 9507Census Tract 9400Census Tract 9506Census Tract 9900
9 ZIP codes
ZIP 54806ZIP 54514ZIP 54546ZIP 54527ZIP 54855ZIP 54846ZIP 54850ZIP 54517ZIP 54861
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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