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MICROPOLITAN AREA

Manitowoc Micro

Manitowoc, WI · 1 counties · 81,710 residents (2025 est.) · 589.302 sq mi
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Notable rankings
#46Lowest unemploymentof 9252.6%
The short version

Manitowoc has lower-than-average household income, with a median household income of $69,148. Population has held roughly steady since 2000. 23% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $186,900. With a median age of 45.1, the population is older than the US median of 38.9. It sits in the top 10% of US metro areas for household income.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 45.1
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
81,406
−2%since 2000
from 82,887 in 2000
1990 – 2025
Population density
138 / sq mi
−2%since 2000
from 141 / sq mi in 2000
US average: 281
Median age
45.1
+18%since 2000
from 38.3 in 2000
US average: 38.9

PEP 2025 EST:81,710 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
79K80K81K82K83K1990201020202024Manitowoc
202481K
1990201020202024
Section 02

Income & economy

Median household income
$69,148
−12%inflation adjusted, since 2000
from $43,286 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,222
+88%since 2000
from $20,285 in 2000
US average: $44,673
Households earning $100K+
46.3%
+19.9 ptssince 2009
from 26.4% in 2009
US average: 53.3%
Poverty rate
9.6%
+3.5 ptssince 2000
from 6.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.411
+3%since 2010
from 0.398 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade29.6%
US avg: 9.9%
Information9.7%
US avg: 10.8%
Wholesale trade6.6%
US avg: 6.9%
Finance & insurance4.6%
US avg: 5.9%
Other services4.2%
US avg: 6.7%
Agriculture, forestry, fishing4%
US avg: 1.6%
Construction3.8%
US avg: 1.2%
Public administration3.5%
US avg: 4.8%
Professional, scientific, technical3.3%
US avg: 5.1%
Transportation & warehousing1.8%
US avg: 2.2%
Education & health services1.3%
US avg: 0.9%
Arts, entertainment, food0.9%
US avg: 1.9%
Manufacturing0.2%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$186,900
+12%inflation adjusted, since 2000
from $91,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$797
+1%inflation adjusted, since 2000
from $433 in 2000
US average: $1,442
Owner-occupied
77.1%
+1.1 ptssince 2000
from 76.0% in 2000
22.9% rent
Vacancy rate
7.6%
+0.1 ptssince 2009
from 7.5% in 2009
US average: 10.0%
Owner cost-burdened
15.6%
−8.2 ptssince 2009
from 23.8% in 2009
US average: 22.9%
Renter cost-burdened
28.5%
−6.9 ptssince 2009
from 35.4% in 2009
US average: 47.4%
Afford Score
2.7
+28%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
24
RELATED:See current rent listings in Manitowoc on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95%(78,756)
Black0.3%(227)
Hispanic / Latino1.6%(1,343)
Asian2%(1,637)
Other0%
Diversity Score9.5%(7,879)
Segregation Score0%
2024
White, non-Hispanic87.3%(71,047)
Black0.8%(620)
Hispanic / Latino5.5%(4,474)
Asian2.4%(1,950)
Other4.1%(3,315)
Diversity Score29.1%(23,709)
Segregation Score27.5%(22,361)
Diversity Score
29
+206%since 2000
from 10 in 2000
1990 – 2024
Segregation Score
27
−19%since 2020
from 34 in 2020
Section 05

Education

Bachelor's degree or higher
22.6%
+7.2 ptssince 2000
from 15.5% in 2000
US average: 35.6%
High school or higher
92.3%
+7.8 ptssince 2000
from 84.6% in 2000
US average: 89.6%
Graduate degree
6.6%
+2.4 ptssince 2000
from 4.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.3 min
+67%since 2000
from 12.2 min in 2000
US average: 26.5
Drive alone to work
80.6%
−2.3 ptssince 2009
from 82.9% in 2009
US average: 68.9%
Carpooled to work
7.1%
−0.6 ptssince 2009
from 7.7% in 2009
US average: 8.5%
Public transit
0.5%
Unchangedsince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
7.8%
+3.8 ptssince 2009
from 4.1% in 2009
US average: 15.0%
Walked to work
2.9%
−0.2 ptssince 2009
from 3.1% in 2009
US average: 2.4%
Biked to work
0.3%
−0.3 ptssince 2009
from 0.5% in 2009
US average: 0.4%
No vehicle available
5.3%
+0.1 ptssince 2009
from 5.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.6%
−4.9 ptssince 2011
from 7.4% in 2011
US average: 5.2%
Labor force participation
61.9%
−6.4 ptssince 2011
from 68.3% in 2011
US average: 63.5%
Self-employed
10.9%
+1.0 ptssince 2009
from 10.0% in 2009
US average: 13.1%
Management & professional
31.9%
−27.9 ptssince 2009
from 59.8% in 2009
US average: 42.5%
Section 08

People & community

Male
50.5%
+0.8 ptssince 2009
from 49.7% in 2009
Female
49.5%
−0.8 ptssince 2009
from 50.3% in 2009
Foreign born
2.9%
Unchangedsince 2009
from 3.0% in 2009
US average: 14.1%
Veterans
7.9%
−41.6 ptssince 2009
from 49.4% in 2009
US average: 6.2%
With a disability
12.9%
+1.6 ptssince 2012
from 11.3% in 2012
US average: 13.3%
Uninsured
4.1%
−89.1 ptssince 2013
from 93.2% in 2013
US average: 8.4%
Broadband at home
89.2%
+15.5 ptssince 2017
from 73.7% in 2017
US average: 91.0%
English only at home
94.1%
−0.2 ptssince 2016
from 94.3% in 2016
US average: 77.7%
Spanish at home
3.1%
+0.7 ptssince 2016
from 2.4% in 2016
US average: 13.6%
In this metro

Principal cities

ManitowocCENTRAL34,671
What's inside

1 component county

Manitowoc CountyCENTRAL81,710
Drill deeper

Metros similar to Manitowoc

Grand Island
Pop 78,076
Frankfort
Pop 77,874
Great Falls
Pop 85,029
Casper
Pop 80,526
Places similar to Manitowoc
Head to head

Compare Manitowoc side by side

MANITOWOC VS
Grand Island
Income$69,800+1%
Home value$218,383+17%
Population78,076−4%
SEE FULL COMPARISON →
MANITOWOC VS
Frankfort
Income$68,235−1%
Home value$219,317+17%
Population77,874−5%
SEE FULL COMPARISON →
MANITOWOC VS
Great Falls
Income$67,690−2%
Home value$265,300+42%
Population85,029+4%
SEE FULL COMPARISON →
MANITOWOC VS
Casper
Income$72,156+4%
Home value$273,000+46%
Population80,526−1%
SEE FULL COMPARISON →
Frequently asked

How many people live in Manitowoc, WI?

Manitowoc, WI has about 81,406 residents according to the 2024 American Community Survey.

What is the median household income in Manitowoc, WI?

The typical household in Manitowoc, WI earns about $69,148 a year. Half of households make more than that, and half make less.

Is Manitowoc, WI expensive?

In Manitowoc, WI, the median home is worth about $186,900, and the typical rent is about $797 a month.

How educated are people in Manitowoc, WI?

About 22.6% of adults age 25 and over in Manitowoc, WI hold a bachelor's degree or higher.

What is the poverty rate in Manitowoc, WI?

About 9.6% of people in Manitowoc, WI live below the federal poverty line.

Has Manitowoc, WI grown since 1990?

Yes, Manitowoc, WI has grown since 1990. The population has added about 985 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

How we source and harmonize this data →

Manitowoc, WI: population, income & housing data · CensusEasy