MICROPOLITAN AREA
Manitowoc Micro
Manitowoc, WI · 1 counties · 81,710 residents (2025 est.) · 589 sq mi
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Notable rankings
#46Lowest unemploymentof 9252.6%The short version
Manitowoc is a metro area of 81,406 people. Few US metro areas rank higher on income. The median age is 45.1, about 6 years above the US median. Four-year degrees are less common here than nationally, at 23% of adults. Owners hold 77% of the housing stock. 3% of residents were born outside the United States.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 45.1
US median: 38.9
Less educated
23% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01
Population & growth
81,406
−2%since 2000
from 82,887 in 2000
81,710 in 2025 (Census Bureau estimate)
1990 – 2025
Land area
589 sq mi
Population, 1990 – 2024
202481K
Age distribution, 2024
Under 54.8%(3,925)
5 to 95.4%(4,410)
10 to 146.1%(4,936)
15 to 196%(4,867)
20 to 245.1%(4,185)
25 to 3410.6%(8,666)
35 to 4411.8%(9,570)
45 to 5411.9%(9,673)
55 to 6416%(13,056)
65 to 7413.2%(10,762)
75 to 846.8%(5,560)
85 and over2.2%(1,796)
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy
$69,148
−12%inflation adjusted, since 2000
from $43,286 in 2000
US average: $82,259
1990 – 2024
Households earning $100K+
46.3%
+19.9 ptssince 2009
from 26.4% in 2009
US average: 53.3%
Workforce by industry, 2024
Retail trade29.6%
Information9.7%
Wholesale trade6.6%
Finance & insurance4.6%
Other services4.2%
Agriculture, forestry, fishing4%
Construction3.8%
Public administration3.5%
Professional, scientific, technical3.3%
Transportation & warehousing1.8%
Education & health services1.3%
Arts, entertainment, food0.9%
Manufacturing0.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03
Housing
$186,900
+12%inflation adjusted, since 2000
from $91,200 in 2000
US average: $376,019
1990 – 2024
2.7
+7%since 2009
from 2.5 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
24
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity
2000
White, non-Hispanic95%(78,756)
Black0.3%(227)
Hispanic / Latino1.6%(1,343)
Asian2%(1,637)
Other0%
2024
White, non-Hispanic87.3%(71,047)
Black0.8%(620)
Hispanic / Latino5.5%(4,474)
Asian2.4%(1,950)
Other4.1%(3,315)
29
+83%since 2009
from 16 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
27
−19%since 2020
from 34 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins
Detailed origins & ancestry
Hispanic origin
Mexican3.8%(3,057)
Puerto Rican0.5%(405)
Central American0.3%(240)
South American0.3%(230)
Cuban0.1%(108)
Colombian0.1%(89)
Spaniard0.1%(85)
Guatemalan0.1%(77)
Peruvian0.1%(72)
Nicaraguan0.1%(67)
Panamanian0.1%(65)
Dominican0.1%(45)
+ 7 more hispanic origin groups with data
Chilean0.1%(43)
Venezuelan0%(16)
Honduran0%(15)
Costa Rican0%(13)
Ecuadorian0%(7)
Salvadoran0%(3)
Argentine0%(3)
Asian origin
Hmong1.5%(1,247)
Chinese0.3%(232)
Laotian0.2%(156)
Filipino0.1%(100)
Asian Indian0.1%(81)
Korean0%(38)
Mongolian0%(20)
Japanese0%(15)
Vietnamese0%(6)
Pacific Islander origin
Native Hawaiian0.1%(67)
Ancestry
German47.9%(39,024)
Irish9.4%(7,623)
Polish8.1%(6,561)
American6.1%(4,929)
English4.8%(3,892)
Czech4.8%(3,874)
French4.4%(3,581)
Norwegian3.5%(2,848)
Dutch2.2%(1,794)
Italian2.1%(1,726)
French Canadian1.2%(985)
Swedish1.2%(952)
+ 33 more ancestry groups with data
Belgian1%(811)
Scottish1%(784)
Russian0.9%(700)
Danish0.6%(512)
Subsaharan African0.4%(317)
Finnish0.3%(277)
Austrian0.3%(247)
Scotch-Irish0.2%(192)
Swiss0.2%(147)
Greek0.1%(117)
Lithuanian0.1%(113)
Welsh0.1%(99)
Slovak0.1%(96)
British0.1%(87)
Portuguese0.1%(85)
Slovene0.1%(82)
Ukrainian0.1%(80)
Hungarian0.1%(55)
West Indian0.1%(48)
Croatian0.1%(45)
Arab0%(33)
Lebanese0%(32)
Ghanaian0%(32)
Canadian0%(27)
Barbadian0%(25)
Iranian0%(20)
Australian0%(15)
Turkish0%(11)
Jamaican0%(8)
Romanian0%(6)
Armenian0%(5)
Serbian0%(4)
Nigerian0%(1)
Section 05
Education
High school or higher
92.3%
+7.8 ptssince 2000
from 84.6% in 2000
US average: 89.6%
Section 06
Commute & transportation
Section 07
Work & employment
Women 20-64 in the labor force
75.8%
−3.0 ptssince 2020
from 78.8% in 2020
US average: 74.6%
Section 08
People & community
Computer in household
93.1%
+5.0 ptssince 2020
from 88.1% in 2020
US average: 95.5%
Marital status
Men 15+
Never married32.6%(11,180)
Married52.7%(18,057)
Widowed3.5%(1,189)
Divorced11.1%(3,816)
Women 15+
Never married23.9%(8,103)
Married53.8%(18,227)
Widowed9.8%(3,312)
Divorced12.5%(4,251)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage
Direct-purchase
16.4%
−0.3 ptssince 2020
from 16.7% in 2020
US average: 13.8%
VA health care
2.3%
−0.6 ptssince 2020
from 2.9% in 2020
US average: 2.2%
Any private
72.9%
−4.4 ptssince 2020
from 77.3% in 2020
US average: 67.1%
Any public
39.5%
+5.0 ptssince 2020
from 34.5% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)22.1%(1,128)
Gulf War (1990s)23.1%(1,176)
Vietnam era30.3%(1,541)
Korean War5.7%(292)
World War II0.8%(40)
Share of the 5,094 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
In this metro
Largest cities
What's inside
1 component county
Drill deeper
Metros similar to Manitowoc
Grand Island
Pop 78,076
Frankfort
Pop 77,874
Great Falls
Pop 85,029
Casper
Pop 80,526
Places similar to ManitowocHead to head
Compare Manitowoc side by side
MANITOWOC VS
Grand Island
Income$69,800+1%
Home value$218,383+17%
Population78,076−4%
SEE FULL COMPARISON →
MANITOWOC VS
Frankfort
Income$68,235−1%
Home value$219,317+17%
Population77,874−5%
SEE FULL COMPARISON →
MANITOWOC VS
Great Falls
Income$67,690−2%
Home value$265,300+42%
Population85,029+4%
SEE FULL COMPARISON →
MANITOWOC VS
Casper
Income$72,156+4%
Home value$273,000+46%
Population80,526−1%
SEE FULL COMPARISON →
Frequently asked
How many people live in Manitowoc, WI?
Manitowoc, WI has about 81,406 residents according to the 2024 American Community Survey.
What is the median household income in Manitowoc, WI?
The typical household in Manitowoc, WI earns about $69,148 a year. Half of households make more than that, and half make less.
Is Manitowoc, WI expensive?
In Manitowoc, WI, the median home is worth about $186,900, and the typical rent is about $797 a month.
How educated are people in Manitowoc, WI?
About 22.6% of adults age 25 and over in Manitowoc, WI hold a bachelor's degree or higher.
What is the poverty rate in Manitowoc, WI?
About 9.6% of people in Manitowoc, WI live below the federal poverty line.
Has Manitowoc, WI grown since 1990?
Yes, Manitowoc, WI has grown since 1990. The population has added about 985 residents, a change of about 1 percent over that period.
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024