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CITY

Two Rivers

Wisconsin · 11,222 residents (2025 est.) · 6.056 sq mi
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The short version

Two Rivers has notably lower household income than the US average, with a median household income of $57,222. Population has declined 11% since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $140,300. Households here earn about 26% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.1
US median: 38.9
Less educated
21% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
11,231
−11%since 2000
from 12,639 in 2000
1990 – 2025
Population density
1,855 / sq mi
−11%since 2000
from 2,087 / sq mi in 2000
US average: 281
Median age
42.1
+10%since 2000
from 38.2 in 2000
US average: 38.9

PEP 2025 EST:11,222 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
11K12K12K13K13K1990201020202024Two Rivers
202411K
1990201020202024
Section 02

Income & economy

Median household income
$57,222
−21%inflation adjusted, since 2000
from $39,701 in 2000
US average: $82,259
1990 – 2024
Per capita income
$32,916
+74%since 2000
from $18,908 in 2000
US average: $44,673
Households earning $100K+
37.2%
+16.1 ptssince 2009
from 21.2% in 2009
US average: 53.3%
Poverty rate
11.8%
+5.5 ptssince 2000
from 6.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.395
+3%since 2010
from 0.382 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade26.7%
US avg: 9.9%
Information15.1%
US avg: 10.8%
Other services4.6%
US avg: 6.7%
Public administration4.5%
US avg: 4.8%
Wholesale trade4.3%
US avg: 6.9%
Finance & insurance3.4%
US avg: 5.9%
Agriculture, forestry, fishing2%
US avg: 1.6%
Education & health services1.9%
US avg: 0.9%
Professional, scientific, technical1.6%
US avg: 5.1%
Construction1.5%
US avg: 1.2%
Transportation & warehousing0.6%
US avg: 2.2%
Manufacturing0.5%
US avg: 0.4%
Arts, entertainment, food0.3%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$140,300
−1%inflation adjusted, since 2000
from $77,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$780
+1%inflation adjusted, since 2000
from $424 in 2000
US average: $1,442
Owner-occupied
73.1%
+0.1 ptssince 2000
from 73.0% in 2000
26.9% rent
Vacancy rate
9.0%
+1.2 ptssince 2009
from 7.8% in 2009
US average: 10.0%
Owner cost-burdened
16.1%
−5.0 ptssince 2009
from 21.1% in 2009
US average: 22.9%
Renter cost-burdened
30.7%
−12.1 ptssince 2009
from 42.9% in 2009
US average: 47.4%
Afford Score
2.5
+25%since 2000
from 2.0 in 2000
1990 – 2024
Gentrification Score
33
RELATED:See current rent listings in Two Rivers on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95%(12,011)
Black0.1%(17)
Hispanic / Latino1.3%(170)
Asian2.2%(279)
Other0%
Diversity Score9.1%(1,147)
2024
White, non-Hispanic83.5%(9,383)
Black0.4%(41)
Hispanic / Latino6.8%(768)
Asian1.1%(118)
Other8.2%(921)
Diversity Score36.3%(4,078)
Diversity Score
36
+300%since 2000
from 9 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
21.4%
+7.7 ptssince 2000
from 13.7% in 2000
US average: 35.6%
High school or higher
93.6%
+8.6 ptssince 2000
from 85.0% in 2000
US average: 89.6%
Graduate degree
6.6%
+2.6 ptssince 2000
from 3.9% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.8 min
+76%since 2000
from 11.8 min in 2000
US average: 26.5
Drive alone to work
82.4%
−1.9 ptssince 2009
from 84.3% in 2009
US average: 68.9%
Carpooled to work
8.6%
−0.8 ptssince 2009
from 9.4% in 2009
US average: 8.5%
Public transit
0.5%
+0.5 ptssince 2009
from 0.1% in 2009
US average: 3.2%
Worked from home
5.4%
+2.9 ptssince 2009
from 2.5% in 2009
US average: 15.0%
Walked to work
2.1%
−0.6 ptssince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.7%
+0.3 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
6.1%
−0.2 ptssince 2009
from 6.3% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.7%
−7.7 ptssince 2011
from 9.4% in 2011
US average: 5.2%
Labor force participation
60.1%
−4.9 ptssince 2011
from 65.0% in 2011
US average: 63.5%
Self-employed
12.5%
−1.0 ptssince 2009
from 13.4% in 2009
US average: 13.1%
Management & professional
27.9%
−31.6 ptssince 2009
from 59.5% in 2009
US average: 42.5%
Section 08

People & community

Male
48.7%
+0.5 ptssince 2009
from 48.3% in 2009
Female
51.3%
−0.5 ptssince 2009
from 51.7% in 2009
Foreign born
2.0%
−0.2 ptssince 2009
from 2.2% in 2009
US average: 14.1%
Veterans
6.7%
−42.5 ptssince 2009
from 49.2% in 2009
US average: 6.2%
With a disability
15.2%
+2.4 ptssince 2012
from 12.8% in 2012
US average: 13.3%
Uninsured
3.3%
−90.8 ptssince 2013
from 94.1% in 2013
US average: 8.4%
Broadband at home
86.6%
+15.7 ptssince 2017
from 70.9% in 2017
US average: 91.0%
English only at home
95.4%
−2.3 ptssince 2016
from 97.7% in 2016
US average: 77.7%
Spanish at home
2.4%
+1.0 ptssince 2016
from 1.4% in 2016
US average: 13.6%
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Compare Two Rivers to nearby cities

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Income$63,757+11%
Home value$160,700+15%
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TWO RIVERS VS
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TWO RIVERS VS
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TWO RIVERS VS
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Income$91,250+59%
Home value$235,000+67%
Population13,838+23%
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Frequently asked

How many people live in Two Rivers, Wisconsin?

Two Rivers, Wisconsin has about 11,231 residents according to the 2024 American Community Survey.

What is the median household income in Two Rivers, Wisconsin?

The typical household in Two Rivers, Wisconsin earns about $57,222 a year. Half of households make more than that, and half make less.

Is Two Rivers, Wisconsin expensive?

In Two Rivers, Wisconsin, the median home is worth about $140,300, and the typical rent is about $780 a month.

How educated are people in Two Rivers, Wisconsin?

About 21.4% of adults age 25 and over in Two Rivers, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Two Rivers, Wisconsin?

About 11.8% of people in Two Rivers, Wisconsin live below the federal poverty line.

Has Two Rivers, Wisconsin grown since 1990?

Yes, Two Rivers, Wisconsin has shrunk since 1990. The population has lost about 1,799 residents, a change of about -14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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