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CITY

Whitelaw

Wisconsin · 756 residents (2025 est.) · 0.525 sq mi
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The short version

Whitelaw has notably lower household income than the US average, with a median household income of $57,027. Population has grown 18% since 2000. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $182,800. With a median age of 46.3, the population is older than the US median of 38.9. Households here earn about 26% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.3
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
862
+18%since 2000
from 730 in 2000
1990 – 2025
Population density
1,642 / sq mi
+18%since 2000
from 1,390 / sq mi in 2000
US average: 281
Median age
46.3
+29%since 2000
from 36.0 in 2000
US average: 38.9

PEP 2025 EST:756 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
6337127918699481990201020202024Whitelaw
2024862
1990201020202024
Section 02

Income & economy

Median household income
$57,027
−39%inflation adjusted, since 2000
from $51,029 in 2000
US average: $82,259
1990 – 2024
Per capita income
$33,116
+64%since 2000
from $20,249 in 2000
US average: $44,673
Households earning $100K+
38.0%
+5.3 ptssince 2009
from 32.6% in 2009
US average: 53.3%
Poverty rate
6.0%
+0.6 ptssince 2000
from 5.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.328
+14%since 2010
from 0.287 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.9%
US avg: 9.9%
Finance & insurance12.7%
US avg: 5.9%
Professional, scientific, technical12.3%
US avg: 5.1%
Transportation & warehousing9%
US avg: 2.2%
Information5.8%
US avg: 10.8%
Agriculture, forestry, fishing4.9%
US avg: 1.6%
Construction4.9%
US avg: 1.2%
Arts, entertainment, food4.6%
US avg: 1.9%
Wholesale trade3.5%
US avg: 6.9%
Other services2.3%
US avg: 6.7%
Public administration1.9%
US avg: 4.8%
Education & health services0.5%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$182,800
+12%inflation adjusted, since 2000
from $89,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$950
+12%inflation adjusted, since 2000
from $467 in 2000
US average: $1,442
Owner-occupied
71.3%
−13.2 ptssince 2000
from 84.5% in 2000
28.7% rent
Vacancy rate
0.0%
−3.0 ptssince 2009
from 3.0% in 2009
US average: 10.0%
Owner cost-burdened
6.5%
−12.2 ptssince 2009
from 18.7% in 2009
US average: 22.9%
Renter cost-burdened
30.6%
+17.1 ptssince 2009
from 13.5% in 2009
US average: 47.4%
Afford Score
3.2
+83%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
22
RELATED:See current rent listings in Whitelaw on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic98.8%(721)
Black0.3%(2)
Hispanic / Latino0.5%(4)
Asian0.1%(1)
Other0%
Diversity Score2.4%(17)
2024
White, non-Hispanic89.3%(770)
Black1%(9)
Hispanic / Latino2.4%(21)
Asian0.5%(4)
Other6.7%(58)
Diversity Score24.6%(212)
Diversity Score
25
+931%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.7%
−1.5 ptssince 2000
from 12.2% in 2000
US average: 35.6%
High school or higher
96.7%
+11.5 ptssince 2000
from 85.2% in 2000
US average: 89.6%
Graduate degree
4.3%
+2.6 ptssince 2000
from 1.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.6 min
+32%since 2000
from 14.9 min in 2000
US average: 26.5
Drive alone to work
79.3%
−9.2 ptssince 2009
from 88.5% in 2009
US average: 68.9%
Carpooled to work
3.5%
−1.6 ptssince 2009
from 5.1% in 2009
US average: 8.5%
Public transit
0.5%
+0.5 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
11.8%
+11.0 ptssince 2009
from 0.8% in 2009
US average: 15.0%
Walked to work
4.5%
−1.2 ptssince 2009
from 5.6% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.5%
−3.0 ptssince 2009
from 3.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.7%
+4.5 ptssince 2011
from 2.2% in 2011
US average: 5.2%
Labor force participation
64.2%
−8.5 ptssince 2011
from 72.7% in 2011
US average: 63.5%
Self-employed
4.9%
−3.7 ptssince 2009
from 8.6% in 2009
US average: 13.1%
Management & professional
29.6%
−24.3 ptssince 2009
from 53.9% in 2009
US average: 42.5%
Section 08

People & community

Male
51.4%
+2.9 ptssince 2009
from 48.5% in 2009
Female
48.6%
−2.9 ptssince 2009
from 51.5% in 2009
Foreign born
1.9%
+1.9 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
5.6%
−46.4 ptssince 2009
from 52.0% in 2009
US average: 6.2%
With a disability
15.3%
+5.8 ptssince 2012
from 9.5% in 2012
US average: 13.3%
Uninsured
3.4%
−87.2 ptssince 2013
from 90.6% in 2013
US average: 8.4%
Broadband at home
93.8%
+22.6 ptssince 2017
from 71.2% in 2017
US average: 91.0%
English only at home
97.6%
+0.3 ptssince 2016
from 97.3% in 2016
US average: 77.7%
Spanish at home
1.2%
−0.8 ptssince 2016
from 2.0% in 2016
US average: 13.6%
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Compare Whitelaw to nearby cities

WHITELAW VS
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Income$63,757+12%
Home value$160,700−12%
Population34,671+4486%
SEE FULL COMPARISON →
WHITELAW VS
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Income$57,222same
Home value$140,300−23%
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WHITELAW VS
Bellevue
Income$84,672+48%
Home value$299,100+64%
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WHITELAW VS
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Income$84,869+49%
Home value$280,600+54%
Population25,590+3285%
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Frequently asked

How many people live in Whitelaw, Wisconsin?

Whitelaw, Wisconsin has about 862 residents according to the 2024 American Community Survey.

What is the median household income in Whitelaw, Wisconsin?

The typical household in Whitelaw, Wisconsin earns about $57,027 a year. Half of households make more than that, and half make less.

Is Whitelaw, Wisconsin expensive?

In Whitelaw, Wisconsin, the median home is worth about $182,800, and the typical rent is about $950 a month.

How educated are people in Whitelaw, Wisconsin?

About 10.7% of adults age 25 and over in Whitelaw, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Whitelaw, Wisconsin?

About 6.0% of people in Whitelaw, Wisconsin live below the federal poverty line.

Has Whitelaw, Wisconsin grown since 1990?

Yes, Whitelaw, Wisconsin has grown since 1990. The population has added about 165 residents, a change of about 24 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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