Watertown is a city of 22,774 people in Wisconsin. Four-year degrees are less common here than nationally, at 18% of adults. The foreign-born share is 3%. The typical home is worth $222,100, having more than doubled since 2000. There are 1,888 people per square mile. Median rent is $1,052 a month.
At a glance
Lower income
median household income $70,107, below the US median
US median: $82,259
Mid-age
median age 40.6
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place
What stands out about Watertown
What changed most since 1990
Adults with a bachelor's degree13.8% → 18.2%(+4.4 pts)US over the same years: +15.3 pts
White share97.6% → 85.4%(−12.2 pts)US over the same years: −17.8 pts
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans
Veterans by period of service, 2024
Gulf War (2001 or later)29.4%(458)
US avg: 26.4%
Gulf War (1990s)8.5%(132)
US avg: 24.3%
Vietnam era30.1%(469)
US avg: 33.1%
Korean War1.6%(25)
US avg: 4.5%
World War II3.4%(53)
US avg: 1%
Share of the 1,560 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time
Watertown, decade by decade
Watertown population, inflation-adjusted income and home value, education, and diversity by year
Year
Population
Median household income
Median home value
Bachelor's degree+
Diversity score
1990
19,142
$66,640
$134,644
13.8%
5.9
2000
21,598
$77,533
$200,200
16.2%
16.2
2010
23,861
$72,868
$234,343
20.8%
23.5
2020
22,926
$63,559
$190,533
19.5%
33.6
2024
22,774
$70,107
$222,100
18.2%
32.4
Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.
