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CITY · 2000 CENSUS

Watertown

Wisconsin · 21,598 residents · 12.064 sq mi
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The short version

Watertown has roughly average household income, with a median household income of $42,562. Population has held roughly steady since 1990. Median home value has more than doubled since 1990, reaching $109,900.

At a glance
Average income
near the US median
US median: $42,589
Mid-age
median age 34.7
US median: 35.2
Less educated
16% hold a bachelor's degree
US average: 24%
Less affordable
home values up 49%, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
21,598
+13%since 1990
from 19,142 in 1990
1990 – 2025
Population density
1,790 / sq mi
+13%since 1990
from 1,587 / sq mi in 1990
US average: 242
Median age
34.7
+6%since 1990
from 32.7 in 1990
US average: 35.2
Population, 1990 – 2024
19K20K22K23K24K1990201020202024Watertown
202423K
1990201020202024
Section 02

Income & economy

Median household income
$42,562
+16%inflation adjusted, since 1990
from $27,766 in 1990
US average: $42,589
1990 – 2024
Per capita income
$18,977
+62%since 1990
from $11,701 in 1990
US average: $21,522
Poverty rate
6.7%
−2.4 ptssince 1990
from 9.0% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$109,900
+49%inflation adjusted, since 1990
from $56,100 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$563
+12%inflation adjusted, since 1990
from $382 in 1990
US average: $602
Owner-occupied
63.5%
+0.2 ptssince 1990
from 63.3% in 1990
36.5% rent
Afford Score
2.6
+28%since 1990
from 2.0 in 1990
1990 – 2024
RELATED:See current rent listings in Watertown on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic98.5%(18,856)
Black0.2%(36)
Hispanic / Latino1.4%(276)
Asian0.4%(78)
Diversity Score7.1%(1,358)
2000
White, non-Hispanic93.2%(20,122)
Black0.2%(45)
Hispanic / Latino4.9%(1,067)
Asian0.6%(126)
Diversity Score13.8%(2,970)
Diversity Score
14
+94%since 1990
from 7 in 1990
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.2%
+2.4 ptssince 1990
from 13.8% in 1990
US average: 24.4%
High school or higher
81.9%
+10.2 ptssince 1990
from 71.7% in 1990
US average: 80.3%
Graduate degree
4.7%
+0.6 ptssince 1990
from 4.1% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
13.9 min
−13%since 1990
from 16.1 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Drill deeper

Places similar to Watertown

Bartow
Pop 23,617
Fort Walton Beach
Pop 21,097
Marion Oaks
Pop 23,972
Hialeah Gardens
Pop 22,777
Places similar to Watertown
Head to head

Compare Watertown to nearby cities

WATERTOWN VS
Oconomowoc
Income$106,425+150%
Home value$394,500+259%
Population20,119−11%
SEE FULL COMPARISON →
WATERTOWN VS
Fort Atkinson
Income$79,302+86%
Home value$211,800+93%
Population12,388−45%
SEE FULL COMPARISON →
WATERTOWN VS
Hartford
Income$82,014+93%
Home value$297,100+170%
Population16,005−30%
SEE FULL COMPARISON →
WATERTOWN VS
Beaver Dam
Income$66,673+57%
Home value$201,900+84%
Population16,542−27%
SEE FULL COMPARISON →
Frequently asked

How many people live in Watertown, Wisconsin?

Watertown, Wisconsin has about 21,598 residents according to the 2000 Census.

What is the median household income in Watertown, Wisconsin?

The typical household in Watertown, Wisconsin earns about $42,562 a year. Half of households make more than that, and half make less.

Is Watertown, Wisconsin expensive?

In Watertown, Wisconsin, the median home is worth about $109,900, and the typical rent is about $563 a month.

How educated are people in Watertown, Wisconsin?

About 16.2% of adults age 25 and over in Watertown, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Watertown, Wisconsin?

About 6.7% of people in Watertown, Wisconsin live below the federal poverty line.

Has Watertown, Wisconsin grown since 1990?

Yes, Watertown, Wisconsin has grown since 1990. The population has added about 2,456 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →