CensusEasy
CITY · 2010 ACS

Watertown

Wisconsin · 23,861 residents · 12.1 sq mi
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The short version

Watertown is a city of 23,861 people in Wisconsin. 4% of locals were born outside the United States. About 21% of adults have finished a four-year degree. The typical home is worth $162,900. The population has held roughly steady since 2000. The poverty rate is 10.7%, under the national 13.8%.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 35.7
US median: 37.2
Less educated
21% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

23,861
+10%since 2000
from 21,598 in 2000
1990 – 2025
35.7
+3%since 2000
from 34.7 in 2000
US average: 37.2
Land area
12.1 sq mi
Population, 19902024
19K20K22K23K24K19902000201020202024Watertown
202423K
1990201020202024
Age distribution, 2010
Under 57.1%(1,696)
US avg: 6.5%
5 to 96.9%(1,656)
US avg: 6.6%
10 to 146.6%(1,582)
US avg: 6.7%
15 to 198.3%(1,982)
US avg: 7.1%
20 to 247.1%(1,703)
US avg: 7%
25 to 3413.1%(3,119)
US avg: 13.3%
35 to 4412.4%(2,950)
US avg: 13.3%
45 to 5413.5%(3,229)
US avg: 14.6%
55 to 6410.4%(2,481)
US avg: 11.8%
65 to 746.2%(1,486)
US avg: 7%
75 to 845.2%(1,242)
US avg: 4.2%
85 and over3.1%(735)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$50,653
−6%inflation adjusted, since 2000
from $42,562 in 2000
US average: $52,703
1990 – 2024
$21,806
+15%since 2000
from $18,977 in 2000
US average: $27,286
Households earning $100K+
24.0%
−0.8 ptssince 2009
from 24.8% in 2009
US average: 33.3%
10.7%
+4.1 ptssince 2000
from 6.7% in 2000
US average: 13.8%
0.379
US average: 0.461
Workforce by industry, 2010
Retail trade24.2%
US avg: 10.9%
Information13.6%
US avg: 11.5%
Wholesale trade6.4%
US avg: 7.2%
Finance & insurance3.7%
US avg: 5.1%
Transportation & warehousing3.5%
US avg: 3.1%
Professional, scientific, technical3.4%
US avg: 4.2%
Other services2.9%
US avg: 7%
Public administration2%
US avg: 4.9%
Arts, entertainment, food1.3%
US avg: 2.4%
Agriculture, forestry, fishing1.2%
US avg: 1.9%
Construction1.2%
US avg: 1.4%
Education & health services0.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$162,900
+17%inflation adjusted, since 2000
from $109,900 in 2000
US average: $225,659
1990 – 2024
$743
+4%inflation adjusted, since 2000
from $563 in 2000
US average: $853
60.8%
−2.6 ptssince 2000
from 63.5% in 2000
39.2% rent
7.1%
+1.5 ptssince 2009
from 5.7% in 2009
US average: 12.1%
2.58 people
+3%since 2009
from 2.50 people in 2009
US average: 2.60
29.2%
+1.6 ptssince 2009
from 27.7% in 2009
US average: 30.9%
44.0%
−0.2 ptssince 2009
from 44.2% in 2009
US average: 46.8%
3.2
+4%since 2009
from 3.1 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.2%(20,122)
Black0.2%(45)
Hispanic / Latino4.9%(1,067)
Asian0.6%(126)
Other0%
2010
White, non-Hispanic89.8%(21,424)
Black0.8%(183)
Hispanic / Latino7.3%(1,731)
Asian0.8%(186)
Other1.1%(260)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican5.7%(1,342)
Colombian0.1%(13)
Ancestry
German58.9%(13,912)
Irish10.7%(2,521)
English7.8%(1,849)
Norwegian6.7%(1,571)
Polish5.9%(1,386)
French4.5%(1,072)
American3.4%(811)
Italian3%(710)
Dutch2.1%(504)
Swedish2.1%(486)
Czech1.2%(291)
Austrian1.1%(263)
+ 23 more ancestry groups with data
Scotch-Irish0.7%(176)
Scottish0.7%(170)
Swiss0.7%(162)
Hungarian0.7%(156)
Danish0.5%(117)
Welsh0.3%(81)
Belgian0.3%(76)
Romanian0.3%(68)
Greek0.2%(42)
Slovak0.2%(39)
British0.1%(34)
Finnish0.1%(31)
West Indian0.1%(30)
Russian0.1%(26)
Haitian0.1%(24)
Ukrainian0.1%(18)
Canadian0.1%(16)
Armenian0.1%(13)
Slovene0.1%(13)
Arab0%(6)
Section 05

Education

20.8%
+4.6 ptssince 2000
from 16.2% in 2000
US average: 27.9%
High school or higher
85.9%
+4.0 ptssince 2000
from 81.9% in 2000
US average: 84.9%
5.4%
+0.7 ptssince 2000
from 4.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

20.6 min
+48%since 2000
from 13.9 min in 2000
US average: 25.2
82.3%
−1.0 ptssince 2009
from 83.3% in 2009
US average: 76.2%
10.9%
+1.5 ptssince 2009
from 9.5% in 2009
US average: 10.4%
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
2.3%
Unchangedsince 2009
from 2.2% in 2009
US average: 4.1%
2.5%
−0.2 ptssince 2009
from 2.7% in 2009
US average: 2.8%
1.0%
−0.2 ptssince 2009
from 1.2% in 2009
US average: 0.5%
6.2%
+1.0 ptssince 2009
from 5.2% in 2009
US average: 8.7%
Section 07

Work & employment

11.1%
−0.4 ptssince 2009
from 11.5% in 2009
US average: 12.9%
23.7%
−1.5 ptssince 2009
from 25.2% in 2009
US average: 35.2%
Section 08

People & community

48.2%
−0.5 ptssince 2009
from 48.8% in 2009
51.8%
+0.5 ptssince 2009
from 51.2% in 2009
4.2%
+1.1 ptssince 2009
from 3.2% in 2009
US average: 12.8%
11.7%
+1.1 ptssince 2009
from 10.7% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married35.9%(3,041)
Married51.4%(4,355)
Widowed3.5%(294)
Divorced9.3%(784)
Women 15+
Never married32.3%(3,341)
Married41.9%(4,336)
Widowed8.4%(874)
Divorced17.4%(1,799)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

5.7%
−1.4 ptssince 2013
from 7.1% in 2013
US average: 8.4%
55.0%
−4.5 ptssince 2020
from 59.5% in 2020
US average: 54.8%
Direct-purchase
15.8%
+1.7 ptssince 2020
from 14.1% in 2020
US average: 13.8%
21.5%
+2.4 ptssince 2020
from 19.1% in 2020
US average: 18.4%
23.3%
+1.2 ptssince 2020
from 22.1% in 2020
US average: 20.9%
VA health care
3.0%
+0.9 ptssince 2020
from 2.1% in 2020
US average: 2.2%
Any private
69.3%
−2.7 ptssince 2020
from 72.0% in 2020
US average: 67.1%
Any public
43.1%
+4.0 ptssince 2020
from 39.1% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)29.4%(458)
US avg: 26.4%
Gulf War (1990s)8.5%(132)
US avg: 24.3%
Vietnam era30.1%(469)
US avg: 33.1%
Korean War1.6%(25)
US avg: 4.5%
World War II3.4%(53)
US avg: 1%

Share of the 1,560 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Watertown, Wisconsin?

Watertown, Wisconsin has about 23,861 residents according to the 2010 American Community Survey.

What is the median household income in Watertown, Wisconsin?

The typical household in Watertown, Wisconsin earns about $50,653 a year. Half of households make more than that, and half make less.

Is Watertown, Wisconsin expensive?

In Watertown, Wisconsin, the median home is worth about $162,900, and the typical rent is about $743 a month.

How educated are people in Watertown, Wisconsin?

About 20.8% of adults age 25 and over in Watertown, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Watertown, Wisconsin?

About 10.7% of people in Watertown, Wisconsin live below the federal poverty line.

Has Watertown, Wisconsin grown since 1990?

Yes, Watertown, Wisconsin has grown since 1990. The population has added about 4,719 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →