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CITY · 2010 ACS

Watertown

Wisconsin · 23,861 residents · 12.064 sq mi
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The short version

Watertown has roughly average household income, with a median household income of $50,653. Population has held roughly steady since 2000. Median home value is $162,900.

At a glance
Average income
near the US median
US median: $52,703
Mid-age
median age 35.7
US median: 37.2
Less educated
21% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
23,861
+10%since 2000
from 21,598 in 2000
1990 – 2025
Population density
1,978 / sq mi
+10%since 2000
from 1,790 / sq mi in 2000
US average: 261
Median age
35.7
+3%since 2000
from 34.7 in 2000
US average: 37.2
Population, 1990 – 2024
19K20K22K23K24K1990201020202024Watertown
202423K
1990201020202024
Section 02

Income & economy

Median household income
$50,653
−6%inflation adjusted, since 2000
from $42,562 in 2000
US average: $52,703
1990 – 2024
Per capita income
$21,806
+15%since 2000
from $18,977 in 2000
US average: $27,286
Households earning $100K+
24.0%
−0.8 ptssince 2009
from 24.8% in 2009
US average: 33.3%
Poverty rate
10.7%
+4.1 ptssince 2000
from 6.7% in 2000
US average: 13.8%
Income inequality (Gini)
0.379
US average: 0.461
Workforce by industry, 2010
Retail trade24.2%
US avg: 10.9%
Information13.6%
US avg: 11.5%
Wholesale trade6.4%
US avg: 7.2%
Finance & insurance3.7%
US avg: 5.1%
Transportation & warehousing3.5%
US avg: 3.1%
Professional, scientific, technical3.4%
US avg: 4.2%
Other services2.9%
US avg: 7%
Public administration2%
US avg: 4.9%
Arts, entertainment, food1.3%
US avg: 2.4%
Agriculture, forestry, fishing1.2%
US avg: 1.9%
Construction1.2%
US avg: 1.4%
Education & health services0.4%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$162,900
+17%inflation adjusted, since 2000
from $109,900 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$743
+4%inflation adjusted, since 2000
from $563 in 2000
US average: $853
Owner-occupied
44.9%
−18.6 ptssince 2000
from 63.5% in 2000
39.2% rent
Vacancy rate
7.1%
+1.5 ptssince 2009
from 5.7% in 2009
US average: 12.1%
Owner cost-burdened
29.2%
+1.6 ptssince 2009
from 27.7% in 2009
US average: 30.9%
Renter cost-burdened
44.0%
−0.2 ptssince 2009
from 44.2% in 2009
US average: 46.8%
Afford Score
3.2
+25%since 2000
from 2.6 in 2000
1990 – 2024
RELATED:See current rent listings in Watertown on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.2%(20,122)
Black0.2%(45)
Hispanic / Latino4.9%(1,067)
Asian0.6%(126)
Other0%
Diversity Score13.8%(2,970)
2010
White, non-Hispanic89.8%(21,424)
Black0.8%(183)
Hispanic / Latino7.3%(1,731)
Asian0.8%(186)
Other1.1%(260)
Diversity Score22.9%(5,460)
Diversity Score
23
+66%since 2000
from 14 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.8%
+4.6 ptssince 2000
from 16.2% in 2000
US average: 27.9%
High school or higher
85.9%
+4.0 ptssince 2000
from 81.9% in 2000
US average: 84.9%
Graduate degree
5.4%
+0.7 ptssince 2000
from 4.7% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
20.6 min
+48%since 2000
from 13.9 min in 2000
US average: 25.2
Drive alone to work
82.3%
−1.0 ptssince 2009
from 83.3% in 2009
US average: 76.2%
Carpooled to work
10.9%
+1.5 ptssince 2009
from 9.5% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
2.3%
Unchangedsince 2009
from 2.2% in 2009
US average: 4.1%
Walked to work
2.5%
−0.2 ptssince 2009
from 2.7% in 2009
US average: 2.8%
Biked to work
1.0%
−0.2 ptssince 2009
from 1.2% in 2009
US average: 0.5%
No vehicle available
6.2%
+1.0 ptssince 2009
from 5.2% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
11.1%
−0.4 ptssince 2009
from 11.5% in 2009
US average: 12.9%
Management & professional
23.7%
−37.0 ptssince 2009
from 60.7% in 2009
US average: 35.2%
Section 08

People & community

Male
48.2%
−0.5 ptssince 2009
from 48.8% in 2009
Female
51.8%
+0.5 ptssince 2009
from 51.2% in 2009
Foreign born
4.2%
+1.1 ptssince 2009
from 3.2% in 2009
US average: 12.8%
Veterans
11.7%
−35.0 ptssince 2009
from 46.7% in 2009
US average: 9.9%
Drill deeper

Places similar to Watertown

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Pop 23,617
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Pop 21,097
Marion Oaks
Pop 23,972
Hialeah Gardens
Pop 22,777
Places similar to Watertown
Head to head

Compare Watertown to nearby cities

WATERTOWN VS
Oconomowoc
Income$106,425+110%
Home value$394,500+142%
Population20,119−11%
SEE FULL COMPARISON →
WATERTOWN VS
Fort Atkinson
Income$79,302+57%
Home value$211,800+30%
Population12,388−45%
SEE FULL COMPARISON →
WATERTOWN VS
Hartford
Income$82,014+62%
Home value$297,100+82%
Population16,005−30%
SEE FULL COMPARISON →
WATERTOWN VS
Beaver Dam
Income$66,673+32%
Home value$201,900+24%
Population16,542−27%
SEE FULL COMPARISON →
Frequently asked

How many people live in Watertown, Wisconsin?

Watertown, Wisconsin has about 23,861 residents according to the 2010 American Community Survey.

What is the median household income in Watertown, Wisconsin?

The typical household in Watertown, Wisconsin earns about $50,653 a year. Half of households make more than that, and half make less.

Is Watertown, Wisconsin expensive?

In Watertown, Wisconsin, the median home is worth about $162,900, and the typical rent is about $743 a month.

How educated are people in Watertown, Wisconsin?

About 20.8% of adults age 25 and over in Watertown, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Watertown, Wisconsin?

About 10.7% of people in Watertown, Wisconsin live below the federal poverty line.

Has Watertown, Wisconsin grown since 1990?

Yes, Watertown, Wisconsin has grown since 1990. The population has added about 4,719 residents, a change of about 25 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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